About Plyfe
Plyfe is a Technology company based in New York (United States) founded in 2011, and was acquired by Tatango in February 2018. Plyfe has raised $3.5 million across 4 funding rounds from investors including Crosscut Ventures, Tatango and Initial Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Creation. Its competitors include Tezign, Typeface, Ceros, Unfold and RichRelevance and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Platform offering content creation tools for building interactive content. It provides a platform to its users for turning content into interactive web experiences for engaging customers across web, mobile and social media. The platform lets the users select interactive cards from a pool of pre defined cards like Swipe, Trivia, Video poll, Carousel, Personality quiz, etc or the user can upload images, gifs, or videos.
- Total Equity Funding$3.5M (USD)
in 4 rounds
- Latest Funding Round$750K (USD), Seed
Nov 2012
- InvestorsCrosscut Ventures
& 4 more
- Acquired byTatango
(Feb 2018)
Funding Insights of Plyfe
Plyfe has successfully raised a total of $3.5M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $750 thousand completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 4
- Last Round Seed — $750,000
- First Round $1M
(Mar 2012)
- Investors Count 4
All 4 funding rounds of Plyfe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $750,000 | Seed | – | – | |
| Nov 2012 | $750,000 | Seed | – | – | – |
| Mar 2012 | $1M | Seed | – | – | |
| Mar 2012 | $1M | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Plyfe
Plyfe has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Crosscut Ventures, Tatango and Initial Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward seed and early-stage tech companies. | – | initialcapital.com | London, United Kingdom | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | – | generalcatalyst.com | - | |
Early-stage venture capital investments in frontier technologies are made. | – | scoutventures.com | - | |
VC firm investing in seed and early stage companies in the US | 2007 | crosscut.vc | Santa Monica, United States | |
SMS marketing platform is offered to brands and agencies. | 2007 | tatango.com | Seattle, United States |
Investor details for Plyfe
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Timeline of Plyfe
4 dated milestones of Plyfe across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Plyfe is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Seed, of $750K.
- Exit Acquired by Tatango.
Competitors of Plyfe
Plyfe has 9 listed competitors in our database, 9 of them funded. They include Tezign, Typeface, Ceros, Unfold and RichRelevance, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tezign.com | 2014 | Shanghai, China | $56.1M | 200 | Digital infrastructure for brand content creation and management is provided. | |
| typeface.ai | 2022 | San Francisco, United States | $205.61M | – | AI-based content creation platform is offered for businesses. | |
| ceros.com | 2012 | New York, United States | $143.15M | – | Interactive content creation platform is provided for brands. | |
| unfold.com | 2010 | Los Angeles, United States | $30M | 30 | Government policy changes are tracked and analyzed for advocacy strategies. | |
| richrelevance.com | 2005 | San Francisco, United States | $84.27M | 41 | Omnichannel personalization is delivered for ecommerce retailers and brands. | |
| apester.com | 2011 | New York, United States | $18M | – | A content engagement platform is provided for interactive media creation. | |
| rockcontent.com | 2013 | Belo Horizonte, Brazil | $35.68M | – | Content creation solutions are offered to brands and marketers. | |
| crowdriff.com | 2011 | Toronto, Canada | $11.06M | – | CrowdRiff is focused on destination marketing through visual content. | |
| thisisgusto.com | 2020 | Hong Kong, China | $11M | – | Provider of tech-enabled game marketing services |
Detailed competitors of Plyfe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Top companies in MarketingTech
10 companies that operate in the same segment as Plyfe (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Plyfe
Complete news archive for Plyfe
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Frequently Asked Questions about Plyfe
Plyfe was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Plyfe is headquartered in New York, United States. It is registered at New York, New York, United States.
Plyfe is a funded company, having raised a total of $3.5M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Mar 2012.
Platform offering content creation tools for building interactive content. It provides a platform to its users for turning content into interactive web experiences for engaging customers across web, mobile and social media. The platform lets the users select interactive cards from a pool of pre defined cards like Swipe, Trivia, Video poll, Carousel, Personality quiz, etc or the user can upload images, gifs, or videos.
Plyfe has 5 investors. Key investors include Crosscut Ventures, Tatango, Initial Capital, General Catalyst, and Scout Ventures.
Yes. Plyfe was acquired by Tatango in February 2018.