About Primer
Primer is a Technology company based in San Francisco (United States) founded in 2019. Lead management solutions are offered via a unified platform. It operates on a SaaS (Software-as-a-Service) and Data-as-a-Service model. Primer has raised $12.93 million across 1 funding round from investors including Slack, Craft Ventures and Salesforce Ventures. Primer offers products and services including Primer Audience Data. Its focus areas include Marketing Technology and AdTech. Its legal entity is Primer Labs, Inc. Its competitors include Clay, MadKudu and SaaS Labs; 3 of its 3 listed competitors have raised funding.
Company details
Primer Labs, Inc. is focused on providing B2B audience data solutions for marketers. Services are designed to improve targeting across platforms like Facebook, Instagram, Google, and LinkedIn. Identity resolution is utilized to achieve higher match rates without cookies. Challenges such as ad tracking issues and low match rates are addressed. Sectors including technology and marketing are served with cross-channel messaging capabilities. Tools for audience building and CRM integration are provided to optimize campaigns.
- Headquarters San Francisco, United States
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website sayprimer.com
- Social LinkedIn
- Legal Name Primer Labs, Inc.
- Total Equity Funding$12.93M (USD)
in 1 rounds
- Latest Funding Round$12.93M (USD), Series A
May 2022
- InvestorsSlack
& 2 more
Products & Services of Primer
Primer offers a comprehensive portfolio of products and services, including Primer Audience Data.
B2B audience data is provided for targeted marketing.
Funding Insights of Primer
Primer has successfully raised a total of $12.93M through 1 strategic funding round. The most recent funding activity was a Series A round of $12.93 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.93M
- Total Rounds 1
- Last Round Series A — $12.93M
- First Round $12.93M
(May 2022)
- Investors Count 3
All 1 funding rounds of Primer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $12.93M | Series A | – | Craft Ventures |
3 investors in total: 3 institutional.
Investors in Primer
Primer has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Slack, Craft Ventures and Salesforce Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on SaaS and consumer sectors | craftventures.com | San Francisco, United States | ||
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Cloud-based team communication and collaboration platform is provided. | 2009 | slack.com | San Francisco, United States |
Investor details for Primer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Primer
15 people are tracked at Primer (4 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Kris Toledo | Chief Commercial Officer | Leadership |
Keith Putnam-Delaney | Co-Founder & CEO | Leadership |
Juan Vasquez | Co-Founder & CTO | Leadership |
Meg B. | Head of Operations | Leadership |
Aditya ranjan shrivastava | Customer Success And Data Operations Analyst | Team |
Anu Shruthi | Customer Data Lead | Team |
Kinjal Dagli-Shah | Content Strategist | Team |
Pragati Sikhwal | Sr. Ops Analyst | Team |
David B. | Demand Generation Lead | Team |
Rahul Jain | Operations Manager | Team |
Huzaima Khan | Senior Software Engineer | Team |
John Diaz | Software Engineer | Team |
Danilo R. | Senior Systems Engineer | Team |
Leisan Kazberova | Staff Software Engineer (remote) | Team |
Fred Setra | Senior AI Software Engineer | Team |
Complete people profiles for Primer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Primer
2 dated milestones of Primer across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Primer is founded.
- Funding First funding round of $12.9M.
Competitors of Primer
Primer has 3 listed competitors in our database, 3 of them funded. They include Clay, MadKudu and SaaS Labs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| clay.com | 2017 | New York, United States | $202.35M | 24 | AI and cloud-based lead management with contact datasets are provided. | |
| madkudu.com | 2014 | Mountain View, United States | $25.64M | 8 | Customer data is analyzed via machine learning for sales predictions. | |
| saaslabs.co | 2016 | San Francisco, United States | $74.25M | 293 | Automation and a phone system for customer support |
Detailed competitors of Primer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Primer
The website of Primer (sayprimer.com) receives about 9.8K visits a month and ranks #1,825,231 among all websites worldwide, #4,037 in Online Marketing.
- Monthly visits9.8K
▼ 24.7% vs previous month
- Unique visitors5.5K
per month
- Global rank#1,825,231
among all websites
- Category rank#4,037
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit1.9
- Average visit34 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Primer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rollworks.com | 100% | #1,199,248 | View details | ||
infotrust.com | infotrust.com | 95% | #1,165,277 | – |
Top companies in Sales Force Automation
3 companies that operate in the same segment as Primer (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Primer
Complete news archive for Primer
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Frequently Asked Questions about Primer
Primer was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Primer is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Primer is a funded company, having raised a total of $12.93M across 1 funding round to date. The company's 1st funding round was a Series A of $12.93M, raised on May 2022.
Primer Labs, Inc. is focused on providing B2B audience data solutions for marketers. Services are designed to improve targeting across platforms like Facebook, Instagram, Google, and LinkedIn. Identity resolution is utilized to achieve higher match rates without cookies. Challenges such as ad tracking issues and low match rates are addressed. Sectors including technology and marketing are served with cross-channel messaging capabilities. Tools for audience building and CRM integration are provided to optimize campaigns.
Primer offers Primer Audience Data.
Primer has 3 investors. Key investors include Slack, Craft Ventures, and Salesforce Ventures.
Primer operates through Primer Labs, Inc..