About Smalls
Smalls is a company based in New York (United States) founded in 2016 by Matthew Michaelson.. Smalls has raised $28 million across 2 funding rounds from investors including General Mills, The Ohio State University and Mars. Smalls offers products and services including Fresh Cat Food Delivery and Sampler Pack. Smalls operates in a competitive market with competitors including JustFoodForDogs, Bundle x Joy, Bow Wow Labs, Cat Person and My Fancy Feast, among others.
- Headquarter New York, United States
- Founders Matthew Michaelson
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$28 M (USD)
in 2 rounds
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Latest Funding Round
$19 M (USD), Series B
Mar 28, 2023
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Investors
General Mills
& 7 more
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Employee Count
Employee Count
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Products & Services of Smalls
Smalls offers a comprehensive portfolio of products and services, including Fresh Cat Food Delivery and Sampler Pack. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers high-protein, filler-free cat food monthly for better health.
Offers initial packs to test customized cat food plans risk-free.
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Funding Insights of Smalls
Smalls has successfully raised a total of $28M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $19 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $19.0M
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First Round
First Round
(05 Aug 2020)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Series B - Smalls | Valuation | Founder Collective , Digitalis Ventures | |
| Aug, 2020 | Amount | Series A - Smalls | Valuation | Left Lane |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smalls
Smalls has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include General Mills, The Ohio State University and Mars. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth equity and venture capital are applied to tech sectors.
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Founded Year | Domain | Location | |
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Venture capital firm focused on tech sectors
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Founded Year | Domain | Location | |
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Digitalis Ventures is engaged in health-focused investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smalls
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Smalls
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smalls Comparisons
Competitors of Smalls
Smalls operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JustFoodForDogs, Bundle x Joy, Bow Wow Labs, Cat Person and My Fancy Feast, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Fresh pet meals are provided through an internet-first brand.
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| domain | founded_year | HQ Location |
Subscription-based dog food and treats are offered online.
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| domain | founded_year | HQ Location |
Dog chew sticks and accessories are sold through online subscriptions.
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| domain | founded_year | HQ Location |
Grain-free cat food is offered for feline companions online.
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| domain | founded_year | HQ Location |
Offers customized and delivered cat food packs for pet owners online.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smalls
Frequently Asked Questions about Smalls
When was Smalls founded?
Smalls was founded in 2016 and raised its 1st funding round 4 years after it was founded.
Where is Smalls located?
Smalls is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Smalls?
Matthew Michaelson is the current CEO of Smalls. They have also founded this company.
Is Smalls a funded company?
Smalls is a funded company, having raised a total of $28M across 2 funding rounds to date. The company's 1st funding round was a Series A of $9M, raised on Aug 05, 2020.
What does Smalls do?
Smalls was founded in 2016 in New York, United States, with Matthew Michaelson serving as co-founder and CEO. Operations focus on the pet food sector, where cat-specific nutrition products are developed and marketed. Distribution occurs primarily through the smalls.com domain, targeting feline health needs for consumers across the country. The company maintains a base in the competitive pet industry landscape.
Who are the top competitors of Smalls?
Smalls's top competitors include JustFoodForDogs, Bundle x Joy and Bow Wow Labs.
What products or services does Smalls offer?
Smalls offers Fresh Cat Food Delivery and Sampler Pack.
Who are Smalls's investors?
Smalls has 8 investors. Key investors include General Mills, The Ohio State University, Mars, Valor Capital Group, and 301 INC.