About Smapo
Smapo is a company based in Shibuya (Japan) founded in 2011 was acquired by Rakuten in October 2013. Smapo has raised $1.88 million across 1 funding round from investors including Rakuten and ITV. Smapo operates in a competitive market with competitors including 360insights, Magicpin, BNI, Shopkick and Extole, among others.
Funding Insights of Smapo
Smapo has successfully raised a total of $1.88M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.88 million completed in April 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.88M
- Total Rounds 1
- Last Round Seed — $1.88M
- First Round $1.88M
(Apr 2012)
- Investors Count 1
All 1 funding rounds of Smapo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2012 | $1.88M | Seed | – | ITV | – |
2 investors in total: 2 institutional.
Investors in Smapo
Smapo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Rakuten and ITV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | techv.co.jp | - | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | rakuten.com | San Francisco, United States |
Investor details for Smapo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Smapo
3 dated milestones of Smapo across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Smapo is founded.
- Funding First funding round of $1.9M.
- Exit Acquired by Rakuten.
Competitors of Smapo
Smapo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 360insights, Magicpin, BNI, Shopkick and Extole, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 360insights.com | 2009 | Whitby, Canada | $47.65M | – | SaaS platform for channel loyalty and incentive management is provided. | |
| magicpin.com | 2015 | Gurugram, India | $104.41M | 843 | Offers a platform that rewards customers for visiting partner businesses. | |
| bni.com | 1985 | Charlotte, United States | – | 718 | Referral marketing solutions are provided to businesses through networking platforms. | |
| shopkick.com | 2009 | Redwood, United States | $20M | 109 | Hyperlocal mobile-app platform offering rewards and shopping assistance to consumers | |
| extole.com | 2009 | San Francisco, United States | $54.18M | 35 | B2C and P2P referral automation platform | |
| appcard.com | 2011 | New York, United States | $26.5M | 64 | Loyalty program platform | |
| snapcart.global | 2015 | Jakarta, Indonesia | $14.68M | – | App-based platform offering reward-based solution for customers | |
| pditechnologies.com | 1983 | Alpharetta, United States | – | – | Analytics software solutions are provided to brands and retailers. | |
| mention-me.com | 2013 | London, United Kingdom | $32M | 124 | Referral marketing solutions are delivered for eCommerce via word-of-mouth channels. |
Detailed competitors of Smapo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Smapo
10 companies that operate in the same segment as Smapo (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about Smapo
Smapo was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Smapo is headquartered in Shibuya, Japan. It is registered at Shibuya, Tokyo, Japan.
Smapo is a funded company, having raised a total of $1.88M across 1 funding round to date. The company's 1st funding round was a Seed of $1.88M, raised on Apr 2012.
Smapo is an app developed by Spotlight. The app automatically detects visits made to stores by shoppers and rewards them points for shopping and other in-store activities. They install detectors inside stores that enables detection of shoppers over WiFi when they enter the stores. Shoppers just need to tap check-in in the app. They can redeem the points at the POS. Few retailers who have registered with Smapo includes Parco, Follie Follie, New Balance, etc.
Smapo's top competitors include Extole, BNI and PDI Technologies.
Smapo has 2 investors. Key investors include Rakuten, and ITV.
Yes. Smapo was acquired by Rakuten in October 2013.