Soak

Nuneaton, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By Wolseley
Bathroom products and fixtures are retailed online by Soak.
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About Soak

Soak is a company based in Nuneaton (United Kingdom) founded in 2007 was acquired by Wolseley in February 2015.. Soak has raised $1.72 million across 3 funding rounds from investors including Ferguson, Ferguson and Wolseley. The company has 218 employees as of July 31, 2018. Soak operates in a competitive market with competitors including Wayfair, WorldStores, VictoriaPlum.com, Easy Bathrooms and Bathrooms.com, among others.

  • Headquarter Nuneaton, United Kingdom
  • Employees 218 as on 31 Jul, 2018
  • Stage Minicorn
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Luxury For Less Limited
  • Date of Incorporation 30 Mar, 2012
  • Jurisdiction MANCHESTER
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
    $94.72 M (USD)
    23
    as on Jul 31, 2018
  • Net Profit
    $3.03 M (USD)
    3398
    as on Jul 31, 2018
  • EBITDA
    $1.77 M (USD)
    1828
    as on Jul 31, 2018
  • Total Equity Funding
    $1.72 M (USD)

    in 3 rounds

  • Latest Funding Round
    $389.4 K (USD), Seed

    Aug 28, 2014

  • Investors
    Ferguson

    & 5 more

  • Employee Count
    218

    as on Jul 31, 2018

  • Acquired by
    Wolseley

    (Feb 01, 2015)

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Funding Insights of Soak

Soak has successfully raised a total of $1.72M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $389.4 thousand completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $389,400
  • First Round

    (04 Apr 2012)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2014 Amount Seed - Soak Valuation Ferguson Enterprises , Chris Bale
Jul, 2013 Amount Seed - Soak Valuation Livingbridge
Apr, 2012 Amount Seed - Soak Valuation Livingbridge
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Soak

Soak has secured backing from 6 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Ferguson, Ferguson and Wolseley. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Livingbridge is engaged in mid-market private equity investments.
Founded Year Domain Location
Building materials are supplied via an online platform.
Founded Year Domain Location
Construction materials are distributed by Ferguson through multiple brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Soak

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Soak

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Soak Comparisons

Employees
+
Add Comparison
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Competitors of Soak

Soak operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wayfair, WorldStores, VictoriaPlum.com, Easy Bathrooms and Bathrooms.com, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category home improvement products are sold online by Wayfair.
domain founded_year HQ Location
Home and garden products are retailed online by WorldStores.
domain founded_year HQ Location
Bathroom products are retailed online by VictoriaPlum.com.
domain founded_year HQ Location
Bathroom suites, taps, toilets, and shower enclosures are supplied.
domain founded_year HQ Location
Bathroom products are retailed online by Bathrooms.com.
domain founded_year HQ Location
Bathroom products are retailed independently across the UK.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Soak

Frequently Asked Questions about Soak

When was Soak founded?

Soak was founded in 2007 and raised its 1st funding round 5 years after it was founded.

Where is Soak located?

Soak is headquartered in Nuneaton, United Kingdom. It is registered at Nuneaton, Warwickshire, United Kingdom.

Is Soak a funded company?

Soak is a funded company, having raised a total of $1.72M across 3 funding rounds to date. The company's 1st funding round was a Seed of $710.6K, raised on Apr 04, 2012.

How many employees does Soak have?

As of Jul 31, 2018, the latest employee count at Soak is 218.

What is the annual revenue of Soak?

Annual revenue of Soak is $94.72M as on Jul 31, 2018.

What does Soak do?

Soak was established in 2007 and is headquartered in Nuneaton, United Kingdom. Online retailing of bathroom products is conducted through the domain soak.com, with a focus on fixtures, fittings, and accessories. Inventory is managed for e-commerce operations in the home improvement sector, serving customers primarily in the UK market. Deliveries and customer support are handled via digital platforms.

Who are the top competitors of Soak?

Soak's top competitors include Wayfair, VictoriaPlum.com and WorldStores.

Who are Soak's investors?

Soak has 6 investors. Key investors include Ferguson, Ferguson, Wolseley, Chris Bale, and Robert James Mcnamara.

What is Soak's valuation?

The valuation of Soak is $29.74M as of Aug 2014.

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