About Soak
Soak is a company based in Nuneaton (United Kingdom) founded in 2007 was acquired by Wolseley in February 2015. Soak has raised $1.72 million across 3 funding rounds from investors including Ferguson, Ferguson and Wolseley. The company has 218 employees. Soak operates in a competitive market with competitors including Wayfair, WorldStores, VictoriaPlum.com, Easy Bathrooms and Bathrooms.com, among others.
- Annual Revenue$94.72 M (USD)23as on Jul 31, 2018
- Net Profit$3.03 M (USD)3398as on Jul 31, 2018
- EBITDA$1.77 M (USD)1828as on Jul 31, 2018
- Total Equity Funding$1.72M (USD)
in 3 rounds
- Latest Funding Round$389.4K (USD), Seed
Aug 2014
- InvestorsFerguson
& 5 more
- Employee Count218
- Acquired byWolseley
(Feb 2015)
Funding Insights of Soak
Soak has successfully raised a total of $1.72M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $389.4 thousand completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.72M
- Total Rounds 3
- Last Round Seed — $389,400
- First Round $710,600
(Apr 2012)
- Investors Count 5
All 3 funding rounds of Soak with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2014 | $389,400 | Seed | $29.74M | Ferguson Enterprises, Chris Bale | |
| Jul 2013 | $622,200 | Seed | $1.3M | Livingbridge | – |
| Apr 2012 | $710,600 | Seed | – | Livingbridge | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2014 | $29.74M | •••••••• |
| Jul 2013 | $1.3M | •••••••• |
Last known valuation $29.74M (Aug 2014). 6 investors in total: 4 institutional and 2 angel.
Investors in Soak
Soak has secured backing from 6 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Ferguson, Ferguson and Wolseley.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Livingbridge is engaged in mid-market private equity investments. | 1999 | livingbridge.com | UK | |
Building materials are supplied via an online platform. | 1953 | ferguson.com | Newport News, United States | |
Construction materials are distributed by Ferguson through multiple brands. | 1887 | fergusonplc.com | Zug, Switzerland | |
CB Chris Bale | - | – | unknown_3705213a20d449cba | - |
RJ Robert James Mcnamara | - | – | unknown_6438a142f26a476fa | - |
Marketing services for retailers are provided by Wolseley. | 1996 | wolseley.co.uk | United Kingdom |
Investor details for Soak
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Soak
5 dated milestones of Soak across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Soak is founded.
- Funding First funding round of $711K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $389K.
- Exit Acquired by Wolseley.
Competitors of Soak
Soak operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wayfair, WorldStores, VictoriaPlum.com, Easy Bathrooms and Bathrooms.com, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wayfair.com | 2002 | Boston, United States | $523.3M | 13,500 | Multi-category home improvement products are sold online by Wayfair. | |
| worldstores.co.uk | 2008 | Twickenham, United Kingdom | $73.93M | 355 | Home and garden products are retailed online by WorldStores. | |
| victoriaplum.com | 2001 | Hessle, United Kingdom | – | 403 | Bathroom products are retailed online by VictoriaPlum.com. | |
| easybathrooms.com | 2009 | Birstall, United Kingdom | $135,418 | 519 | Bathroom suites, taps, toilets, and shower enclosures are supplied. | |
| bathrooms.com | 2004 | Watford, United Kingdom | $11.9M | 3,066 | Bathroom products are retailed online by Bathrooms.com. | |
| betterbathrooms.com | 2001 | Wigan, United Kingdom | $15.29M | 457 | Bathroom products are retailed independently across the UK. | |
| clippings.com | 2011 | London, United Kingdom | $21.3M | 25 | Multi-category home improvement products are retailed online. | |
| houseology.com | 2009 | Glasgow, United Kingdom | $3.87M | 29 | Interior Designer retail store | |
| eporta.com | 2014 | London, United Kingdom | $13.84M | 37 | Members only marketplace for home decor & furnishing |
Detailed competitors of Soak
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Soak
Websites that share an audience with Soak (soak.com).
Websites whose visitors overlap most with Soak. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
download.cnet.com | download.cnet.com | 100% | – | #13,746 | – |
annoyances.org | annoyances.org | 100% | – | – | – |
whatis.techtarget.com | whatis.techtarget.com | 96% | – | – | – |
Similar companies to Soak
10 companies that operate in the same segment as Soak (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Soak
Soak was founded in 2007 and raised its 1st funding round 5 years after it was founded.
Soak is headquartered in Nuneaton, United Kingdom. It is registered at Nuneaton, Warwickshire, United Kingdom.
Soak is a funded company, having raised a total of $1.72M across 3 funding rounds to date. The company's 1st funding round was a Seed of $710.6K, raised on Apr 2012.
Soak has 218 employees.
Annual revenue of Soak is $94.72M as on Jul 31, 2018.
Soak was established in 2007 and is headquartered in Nuneaton, United Kingdom. Online retailing of bathroom products is conducted through the domain soak.com, with a focus on fixtures, fittings, and accessories. Inventory is managed for e-commerce operations in the home improvement sector, serving customers primarily in the UK market. Deliveries and customer support are handled via digital platforms.
Soak's top competitors include Wayfair, VictoriaPlum.com and WorldStores.
The valuation of Soak is $29.74M as of Aug 2014.
Soak operates through Luxury For Less Limited.
Yes. Soak was acquired by Wolseley in February 2015.