Soak

Nuneaton, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By Wolseley
Bathroom products and fixtures are retailed online by Soak.
Annual revenue $94.7M Latest available
Total funding $1.7M 3 rounds
Employees 218 Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Soak

Soak is a company based in Nuneaton (United Kingdom) founded in 2007 was acquired by Wolseley in February 2015. Soak has raised $1.72 million across 3 funding rounds from investors including Ferguson, Ferguson and Wolseley. The company has 218 employees as of July 31, 2018. Soak operates in a competitive market with competitors including Wayfair, WorldStores, VictoriaPlum.com, Easy Bathrooms and Bathrooms.com, among others.

  • Headquarter Nuneaton, United Kingdom
  • Employees 218 as on 31 Jul, 2018
  • Stage Minicorn
  • Sectors
    Consumer
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Luxury For Less Limited
  • Date of Incorporation 30 Mar, 2012
  • Jurisdiction MANCHESTER
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $94.72 M (USD)
    23
    as on Jul 31, 2018
  • Net Profit
    $3.03 M (USD)
    3398
    as on Jul 31, 2018
  • EBITDA
    $1.77 M (USD)
    1828
    as on Jul 31, 2018
  • Total Equity Funding
    $1.72 M (USD)

    in 3 rounds

  • Latest Funding Round
    $389.4 K (USD), Seed

    Aug 28, 2014

  • Investors
    Ferguson

    & 5 more

  • Employee Count
    218

    as on Jul 31, 2018

  • Acquired by
    Wolseley

    (Feb 01, 2015)

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Funding Insights of Soak

Soak has successfully raised a total of $1.72M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $389.4 thousand completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Soak

Soak has secured backing from 6 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Ferguson, Ferguson and Wolseley.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Livingbridge is engaged in mid-market private equity investments.
Locked Locked Locked
Building materials are supplied via an online platform.
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Construction materials are distributed by Ferguson through multiple brands.
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Investor details for Soak

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Investments & Acquisitions by Soak

Investments
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Investment portfolio details for Soak

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Financial Statements - Soak

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Detailed financials for Soak

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Soak Comparisons

Soak Primary company
Description
Bathroom products and fixtures are retailed online by Soak.
Location
Nuneaton, United Kingdom
Founded Year
2007
Annual Revenue
$94.72 M (USD)
Net Profit
$3.03 M (USD)
EBITDA
$1.77 M (USD)
Employees
218
As of 2018
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Peer comparison for Soak

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Competitors of Soak

Soak operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wayfair, WorldStores, VictoriaPlum.com, Easy Bathrooms and Bathrooms.com, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category home improvement products are sold online by Wayfair.
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Home and garden products are retailed online by WorldStores.
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Bathroom products are retailed online by VictoriaPlum.com.
Locked Locked Locked
Bathroom suites, taps, toilets, and shower enclosures are supplied.
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Bathroom products are retailed online by Bathrooms.com.
Locked Locked Locked
Bathroom products are retailed independently across the UK.
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Detailed competitors of Soak

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Latest news on Soak

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Complete news archive for Soak

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Frequently Asked Questions about Soak

Soak was founded in 2007 and raised its 1st funding round 5 years after it was founded.

Soak is headquartered in Nuneaton, United Kingdom. It is registered at Nuneaton, Warwickshire, United Kingdom.

Soak is a funded company, having raised a total of $1.72M across 3 funding rounds to date.

As of Jul 31, 2018, the latest employee count at Soak is 218.

Annual revenue of Soak is $94.72M as on Jul 31, 2018.

Soak was established in 2007 and is headquartered in Nuneaton, United Kingdom. Online retailing of bathroom products is conducted through the domain soak.com, with a focus on fixtures, fittings, and accessories. Inventory is managed for e-commerce operations in the home improvement sector, serving customers primarily in the UK market. Deliveries and customer support are handled via digital platforms.

Soak's top competitors include Wayfair, VictoriaPlum.com and WorldStores.

Soak has 6 investors. Key investors include Ferguson, Ferguson, Wolseley, Chris Bale, and Robert James Mcnamara.

The valuation of Soak is $29.74M as of Aug 2014.

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