About Soak
Soak is a company based in Nuneaton (United Kingdom) founded in 2007 was acquired by Wolseley in February 2015.. Soak has raised $1.72 million across 3 funding rounds from investors including Ferguson, Ferguson and Wolseley. The company has 218 employees as of July 31, 2018. Soak operates in a competitive market with competitors including Wayfair, WorldStores, VictoriaPlum.com, Easy Bathrooms and Bathrooms.com, among others.
- Headquarter Nuneaton, United Kingdom
- Employees 218 as on 31 Jul, 2018
- Stage Minicorn
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Luxury For Less Limited
- Date of Incorporation 30 Mar, 2012
- Jurisdiction MANCHESTER
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Annual Revenue
$94.72 M (USD)23as on Jul 31, 2018
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Net Profit
$3.03 M (USD)3398as on Jul 31, 2018
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EBITDA
$1.77 M (USD)1828as on Jul 31, 2018
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Total Equity Funding
$1.72 M (USD)
in 3 rounds
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Latest Funding Round
$389.4 K (USD), Seed
Aug 28, 2014
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Investors
Ferguson
& 5 more
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Employee Count
218
as on Jul 31, 2018
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Acquired by
Wolseley
(Feb 01, 2015)
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Funding Insights of Soak
Soak has successfully raised a total of $1.72M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $389.4 thousand completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $389,400
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First Round
First Round
(04 Apr 2012)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2014 | Amount | Seed - Soak | Valuation | Ferguson Enterprises , Chris Bale | |
| Jul, 2013 | Amount | Seed - Soak | Valuation | Livingbridge |
|
| Apr, 2012 | Amount | Seed - Soak | Valuation | Livingbridge |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Soak
Soak has secured backing from 6 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Ferguson, Ferguson and Wolseley. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Livingbridge is engaged in mid-market private equity investments.
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Founded Year | Domain | Location | |
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Building materials are supplied via an online platform.
|
Founded Year | Domain | Location | |
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Construction materials are distributed by Ferguson through multiple brands.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Soak
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Soak
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Soak Comparisons
Competitors of Soak
Soak operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wayfair, WorldStores, VictoriaPlum.com, Easy Bathrooms and Bathrooms.com, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category home improvement products are sold online by Wayfair.
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| domain | founded_year | HQ Location |
Home and garden products are retailed online by WorldStores.
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| domain | founded_year | HQ Location |
Bathroom products are retailed online by VictoriaPlum.com.
|
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| domain | founded_year | HQ Location |
Bathroom suites, taps, toilets, and shower enclosures are supplied.
|
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| domain | founded_year | HQ Location |
Bathroom products are retailed online by Bathrooms.com.
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| domain | founded_year | HQ Location |
Bathroom products are retailed independently across the UK.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Soak
When was Soak founded?
Soak was founded in 2007 and raised its 1st funding round 5 years after it was founded.
Where is Soak located?
Soak is headquartered in Nuneaton, United Kingdom. It is registered at Nuneaton, Warwickshire, United Kingdom.
Is Soak a funded company?
Soak is a funded company, having raised a total of $1.72M across 3 funding rounds to date. The company's 1st funding round was a Seed of $710.6K, raised on Apr 04, 2012.
How many employees does Soak have?
As of Jul 31, 2018, the latest employee count at Soak is 218.
What is the annual revenue of Soak?
Annual revenue of Soak is $94.72M as on Jul 31, 2018.
What does Soak do?
Soak was established in 2007 and is headquartered in Nuneaton, United Kingdom. Online retailing of bathroom products is conducted through the domain soak.com, with a focus on fixtures, fittings, and accessories. Inventory is managed for e-commerce operations in the home improvement sector, serving customers primarily in the UK market. Deliveries and customer support are handled via digital platforms.
Who are the top competitors of Soak?
Soak's top competitors include Wayfair, VictoriaPlum.com and WorldStores.
Who are Soak's investors?
What is Soak's valuation?
The valuation of Soak is $29.74M as of Aug 2014.