About SugarCRM
SugarCRM is a Technology company based in Cupertino (United States) founded in 2004, and was acquired by Accel-KKR in August 2018. AI-based open-source CRM software is offered for customer lifecycle collaboration. SugarCRM has raised $152.49 million across 12 funding rounds from investors including Goldman Sachs, SVB and NEA. SugarCRM has completed 8 acquisitions, including Collabspot, Contastic and Hello Node. Its website sugarcrm.com draws about 153 thousand monthly visits. Its focus areas include Enterprise Applications, Sales Force Automation, CRM and Enterprise Suite. Its legal entity is SugarCRM ApS. Its competitors include Salesforce, HubSpot and Freshworks; 3 of its 3 listed competitors have raised funding.
Company details
SugarCRM was founded in 2004 and is headquartered in Cupertino, United States. The company operates in the customer relationship management sector, providing an open-source platform enhanced by AI. Features encompass revenue analytics, automation for sales and marketing processes, customer service tools, and case routing capabilities. These elements support teams in marketing, sales, and services across the customer lifecycle.
- Total Equity Funding$152.49M (USD)
in 12 rounds
- Latest Funding Round$3M (USD), Series E
Aug 2018
- InvestorsGoldman Sachs
& 6 more
- Investments & AcquisitionsCollabspot
& 7 more
- Acquired byAccel-KKR
(Aug 2018)
Apps and channels of SugarCRM
SugarCRM publishes 1 mobile app; its YouTube channel SugarCRM has 6.42K subscribers and 30 videos.
Videos from SugarCRM
The most watched videos on SugarCRM's YouTube channel, SugarCRM (6.42K subscribers). Click a video to play it here.
More on SugarCRM.
Funding Insights of SugarCRM
SugarCRM has successfully raised a total of $152.49M across 12 strategic funding rounds. The most recent funding activity was a Series E round of $3 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $152.49M
- Total Rounds 12
- Last Round Series E — $3M
- First Round $2M
(Jul 2004)
- Investors Count 6
Latest 10 of 12 funding rounds of SugarCRM with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $3M | Series E | – | – | – |
| Jun 2016 | $2.1M | Series E | – | – | – |
| Jan 2014 | $222,554 | Series E | – | – | – |
| Oct 2013 | $3.57M | Series E | – | – | – |
| Aug 2013 | $40M | Series E | – | Goldman Sachs | – |
| Jan 2013 | $8.92M | Series E | – | – | – |
| Apr 2012 | $33M | Series E | – | New Enterprise Associates | |
| Feb 2008 | $15.16M | Series E | – | – | – |
| Jan 2008 | $20M | Series D | – | New Enterprise Associates | |
| Oct 2005 | $18.77M | Series C | – | New Enterprise Associates |
7 investors in total: 7 institutional.
Investors in SugarCRM
SugarCRM has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, SVB and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Various sectors are invested in by the private equity firm. | goldhillcapital.com | San Jose, United States | ||
US focused VC firm | dfj.com | Menlo Park, United States | ||
VC firm investing globally in early & expansion stage companies | waldenintl.com | San Francisco, United States | ||
Investments are focused on mid-market software and technology-enabled services firms. | accel-kkr.com | Menlo Park, United States | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States |
Investor details for SugarCRM
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of SugarCRM
186 people are tracked at SugarCRM (54 in leadership, 1 in board & advisors, 131 in team).
| Name | Role | Group |
|---|---|---|
Christopher Wood | Channel Sales Director | Leadership |
Clare Dorrian | Chief Marketing Officer | Leadership |
Shana Sweeney | Chief Human Resources Officer | Leadership |
Dennis Wangerin | Director Technical Support | Leadership |
David Hayes | Director Of Engineering | Leadership |
Darren Burton | Director Global Business Development | Leadership |
Minh Phan | VP Product | Leadership |
Ryan Williams | Vice President, Cloud Operations | Leadership |
Maksim Ovsyannikov | Chief Product Officer | Leadership |
Lyndsey Valin | Chief Customer Officer | Leadership |
Brian Hnath | Director Financial Operations | Leadership |
Raphael Barbo | Vice President, Technical Support Strategy & Operations (customer Experience) | Leadership |
Zac Sprackett | Chief Technology Officer | Leadership |
Ariel Werbel | Director, Global Support Delivery & Operations | Leadership |
Nigel Clarke | Customer Success Director & Cloud Programme Business Lead | Leadership |
Rashmi P. | Director, Customer Success - APAC | Leadership |
Josh Chou | Director Of Revenue Operations | Leadership |
Lorraine Chapman | EMEA Marketing Director | Leadership |
Cathy Luangrath | Sr. Director, Business Systems | Leadership |
Georg Neumann | Head Of Solution Consulting, EMEA | Leadership |
166 more people are available in the full profile.
Complete people profiles for SugarCRM
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by SugarCRM
SugarCRM has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Collabspot, Contastic and Hello Node.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sales intelligence platform is provided for manufacturers and distributors. | sales-i.com | Chicago, United States | 2008 | May 2024 | •••• | |
Strategic management consulting services are provided to clients. | loadedtech.com.au | Sydney, Australia | 1997 | Nov 2020 | •••• | |
CRM, sales, and marketing implementation services are provided. | w-systems.com | Cupertino, United States | 1996 | Nov 2020 | •••• | |
Lead intelligence platform for sales and marketing automation is utilized. | hello.node.io | San Francisco, United States | 2014 | Aug 2020 | •••• | |
Cloud based marketing automation Software for businesses | salesfusion.com | Atlanta, United States | 2007 | May 2019 | •••• | |
CRM platforms are integrated with Gmail via browser extension. | collabspot.com | Cupertino, United States | 2012 | Mar 2019 | •••• | |
Lead management and drip marketing are facilitated for sales teams. | getcontastic.com | Menlo Park, United States | 2013 | Mar 2016 | •••• | |
Mobile email productivity for sales teams is enhanced by Stitch. | stitchapp.com | San Francisco, United States | 2010 | Mar 2015 | •••• |
Complete acquisition details for SugarCRM
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SugarCRM
12 dated milestones of SugarCRM across 20 years, from founding to its latest funding, stage changes and deals.
- Founded SugarCRM is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires Stitch.
- Acquisition Acquires Contastic.
- Funding Latest funding round, Series E, of $3.0M.
- Exit Acquired by Accel-KKR.
- Acquisition Acquires Collabspot.
- Acquisition Acquires Salesfusion.
- Acquisition Acquires Hello Node.
- Acquisition Acquires W-Systems.
- Acquisition Acquires Loaded Technologies.
- Acquisition Acquires sales-i.
Competitors of SugarCRM
SugarCRM has 3 listed competitors in our database, 3 of them funded. They include Salesforce, HubSpot and Freshworks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| salesforce.com | 1999 | San Francisco, United States | $52M | 76,453 | Cloud-based CRM and collaboration solutions are provided for enterprises. | |
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| freshworks.com | 2010 | San Mateo, United States | $400.05M | 4,400 | Cloud-based business process management suite solutions are delivered. |
Detailed competitors of SugarCRM
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of SugarCRM
The website of SugarCRM (sugarcrm.com) receives about 152.9K visits a month and ranks #218,550 among all websites worldwide, #5,040 in Programming and Developer Software.
- Monthly visits152.9K
▼ 16.1% vs previous month
- Unique visitors71.1K
per month
- Global rank#218,550
among all websites
- Category rank#5,040
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate43%
- Pages per visit2.8
- Average visit39 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with SugarCRM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vtiger.com | 100% | 380.8K | #103,587 | View details | |
| salesforce.com | 98% | 96.5M | #420 | View details | |
openerp.com | openerp.com | 98% | – | ||
opencrx.org | opencrx.org | 95% | – | ||
| zoho.com | 93% | #415 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SugarCRM
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as SugarCRM (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Sugarcrm
Complete news archive for SugarCRM
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about SugarCRM
SugarCRM was founded in 2004.
SugarCRM is headquartered in Cupertino, United States. It is registered at Cupertino, California, United States.
SugarCRM is a funded company, having raised a total of $152.49M across 12 funding rounds to date. The company's 1st funding round was a Series C of $18.77M, raised on Jul 2004.
SugarCRM was founded in 2004 and is headquartered in Cupertino, United States. The company operates in the customer relationship management sector, providing an open-source platform enhanced by AI. Features encompass revenue analytics, automation for sales and marketing processes, customer service tools, and case routing capabilities. These elements support teams in marketing, sales, and services across the customer lifecycle.
SugarCRM's top competitors include HubSpot, Salesforce and Freshworks.
SugarCRM has made 8 acquisitions, including Collabspot, Contastic, and Hello Node.
SugarCRM has 7 investors. Key investors include Goldman Sachs, SVB, NEA, Gold Hill Capital, and DFJ.
SugarCRM operates through Sugarcrm Aps.
Yes. SugarCRM was acquired by Accel-KKR in August 2018.
Yes. SugarCRM publishes SugarCRM.
The website of SugarCRM receives about 153 thousand visits a month and ranks #218,550 among all websites worldwide.