SugarCRM

Cupertino, United States Founded: 2004 • Age: 22 yrs Acquired By Accel-KKR
AI-based open-source CRM software is offered for customer lifecycle collaboration.
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About SugarCRM

SugarCRM is a company based in Cupertino (United States) founded in 2004 was acquired by Accel-KKR in August 2018.. SugarCRM has raised $152.49 million across 12 funding rounds from investors including Goldman Sachs, SVB and NEA. SugarCRM has completed 8 acquisitions, including Collabspot, Contastic and Hello Node. SugarCRM operates in a competitive market with competitors including Salesforce, HubSpot, Freshworks, Pipedrive and CallidusCloud, among others.

  • Headquarter Cupertino, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sugarcrm Aps
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Software Development & Engineering
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $152.49 M (USD)

    in 12 rounds

  • Latest Funding Round
    $3 M (USD), Series E

    Aug 10, 2018

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Collabspot

    & 7 more

  • Acquired by
    Accel-KKR

    (Aug 15, 2018)

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People of SugarCRM
Headcount 500-1000
Employee Profiles 188
Board Members and Advisors 1
Employee Profiles
People
Mihai Alexandru Marinescu
Principal QA Engineer
People
Darius Chizec
Senior Software Engineer
People
James Frampton
SVP and GM, EMEA
People
Clare Dorrian
Chief Marketing Officer

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Board Members and Advisors
people
Craig Charlton
Chairman

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Funding Insights of SugarCRM

SugarCRM has successfully raised a total of $152.49M across 12 strategic funding rounds. The most recent funding activity was a Series E round of $3 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 12
  • Last Round Series E — $3.0M
  • First Round

    (01 Jul 2004)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2018 Amount Series E - SugarCRM Valuation

investors

Jun, 2016 Amount Series E - SugarCRM Valuation

investors

Jan, 2014 Amount Series E - SugarCRM Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SugarCRM

SugarCRM has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, SVB and NEA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment banking services are delivered across multiple financial sectors.
Founded Year Domain Location
Venture capital investments are offered to startups by NEA.
Founded Year Domain Location
Various sectors are invested in by the private equity firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SugarCRM

SugarCRM has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Collabspot, Contastic and Hello Node. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Lead intelligence platform for sales and marketing automation is utilized.
2014
Lead management and drip marketing are facilitated for sales teams.
2013
CRM platforms are integrated with Gmail via browser extension.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - SugarCRM

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sugarcrm Comparisons

Employees
+
Add Comparison
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Competitors of SugarCRM

SugarCRM operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Salesforce, HubSpot, Freshworks, Pipedrive and CallidusCloud, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based CRM and collaboration solutions are provided for enterprises.
domain founded_year HQ Location
Provider of AI-powered customer relationship management software
domain founded_year HQ Location
Cloud-based business process management suite solutions are delivered.
domain founded_year HQ Location
CRM platform with visual sales pipeline is provided for businesses.
domain founded_year HQ Location
Cloud-based solutions for sales, marketing, and pipeline management are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sugarcrm

Frequently Asked Questions about SugarCRM

When was SugarCRM founded?

SugarCRM was founded in 2004.

Where is SugarCRM located?

SugarCRM is headquartered in Cupertino, United States. It is registered at Cupertino, California, United States.

Is SugarCRM a funded company?

SugarCRM is a funded company, having raised a total of $152.49M across 12 funding rounds to date. The company's 1st funding round was a Series E of $222.55K, raised on Jul 01, 2004.

What does SugarCRM do?

SugarCRM was founded in 2004 and is headquartered in Cupertino, United States. The company operates in the customer relationship management sector, providing an open-source platform enhanced by AI. Features encompass revenue analytics, automation for sales and marketing processes, customer service tools, and case routing capabilities. These elements support teams in marketing, sales, and services across the customer lifecycle.

Who are the top competitors of SugarCRM?

SugarCRM's top competitors include HubSpot, Salesforce and Freshworks.

How many acquisitions has SugarCRM made?

SugarCRM has made 8 acquisitions, including Collabspot, Contastic, and Hello Node.

Who are SugarCRM's investors?

SugarCRM has 7 investors. Key investors include Goldman Sachs, SVB, NEA, Gold Hill Capital, and DFJ.

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