About Syndy
Syndy is a Technology company based in Amstelveen (Netherlands) founded in 2010, and was acquired by Icecat in February 2018. It operates as a product Content Distribution platform. Syndy has raised $450 thousand across 2 funding rounds from investors including Icecat. Syndy offers products and services including Icecat PIM, Stock and Pricing, Integrations, and Order EDI. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its legal entity is Icecat NV. Its competitors include Klaviyo, Elastic Path Software, Yotpo, BILT and Demandware and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Syndy was founded in 2010 in Amstelveen, Netherlands, as a platform for product content distribution in the e-commerce sector. Suppliers data on products, prices, and details is fed into the system, enabling online retailers to integrate and sort items efficiently. Integration with PIM, DAM, ERP, MDM systems, and e-commerce analytics is supported to streamline operations between suppliers and retailers.
Products & Services of Syndy
Syndy offers a comprehensive portfolio of products and services, including Icecat PIM, Stock and Pricing, Integrations, and Order EDI.
System for centralizing and enriching product data.
Automates updates for inventory and pricing data.
Links platforms like Amazon and Shopify for data flow.
Facilitates electronic order exchanges with suppliers.
Apps and channels of Syndy
its YouTube channel Icecat has 684 subscribers and 30 videos.
Videos from Syndy
The most watched videos on Syndy's YouTube channel, Icecat (684 subscribers). Click a video to play it here.
More on Icecat.
Funding Insights of Syndy
Syndy has successfully raised a total of $450K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $300 thousand completed in March 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $450,000
- Total Rounds 2
- Last Round Seed — $300,000
- First Round $150,000
(Feb 2011)
All 2 funding rounds of Syndy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2012 | $300,000 | Seed | – | – | – |
| Feb 2011 | $150,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Syndy
Syndy has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Icecat.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Icecat is recognized as a leading AI-powered platform for product content management and syndication. | – | icecat.com | - |
Investor details for Syndy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Syndy
6 people are tracked at Syndy (1 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Rogier Pennink | Cofounder & CTO | Leadership |
Dimitar D. | Software Engineer | Team |
Ramzi Charradi | Senior Back End Developer | Team |
Dimitar Dyakov | Back End Developer | Team |
Tasmiya Bashir | Back End Developer | Team |
Chirag Birla | Product Owner | Team |
Complete people profiles for Syndy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Syndy
4 dated milestones of Syndy across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Syndy is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Seed, of $300K.
- Exit Acquired by Icecat.
Competitors of Syndy
Syndy has 9 listed competitors in our database, 8 of them funded. They include Klaviyo, Elastic Path Software, Yotpo, BILT and Demandware, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| yotpo.com | 2011 | New York, United States | $436M | – | Cloud-based marketing platform for e-tailers | |
| biltapp.com | 2014 | Grapevine, United States | $32.1M | – | Developer of an app providing 3D assembly instructions for consumer goods | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| akeneo.com | 2013 | Nantes, France | $196.77M | – | Open-source product information management solutions are provided for businesses. | |
| yottaa.com | 2009 | Waltham, United States | $63.76M | 80 | Cloud-based landing page optimization is provided for brands and retailers. |
Detailed competitors of Syndy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
10 companies that operate in the same segment as Syndy (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 30,125 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 321.57 M | USD 135.47 M | 915 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | – | 233 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 3,855 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 922.07 M | – | 1,529 | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 221 |
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Frequently Asked Questions about Syndy
Syndy was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Syndy is headquartered in Amstelveen, Netherlands. It is registered at Amstelveen, North Holland, Netherlands.
Syndy is a funded company, having raised a total of $450K across 2 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Feb 2011.
Syndy was founded in 2010 in Amstelveen, Netherlands, as a platform for product content distribution in the e-commerce sector. Suppliers data on products, prices, and details is fed into the system, enabling online retailers to integrate and sort items efficiently. Integration with PIM, DAM, ERP, MDM systems, and e-commerce analytics is supported to streamline operations between suppliers and retailers.
Syndy's top competitors include Klaviyo, CommerceIQ and Yotpo.
Syndy offers Icecat PIM, Stock and Pricing, Integrations, and Order EDI.
Syndy has 1 investor. Key investors include Icecat.
Syndy operates through Icecat Nv.
Yes. Syndy was acquired by Icecat in February 2018.