About Targetbay
Targetbay is a Technology company based in Atlanta (United States) founded in 2016 by Sathish kumar Mariappan. It offers email and SMS marketing, review management, and loyalty programs for eCommerce brands. It operates on a SaaS and B2B model. The company has 94 employees. Its website targetbay.com draws about 36 thousand monthly visits. Its Indian entity Targetbay Ecommerce Solutions Private Limited reported revenue of ₹10.47 Cr. Targetbay offers products and services including BayReviews, BayEngage, and BayRewards. Its focus areas include Consumer, Loyalty Programs, Rewards and VIP Systems. Similar companies include Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango and 3 more; 7 of its 8 listed similar companies have raised funding.
Company details
TargetBay is an all-in-one marketing suite that delivers tools for eCommerce businesses, including email and SMS automation, customer review management, and loyalty rewards programs. It uses AI-driven personalization to engage customers and boost sales. Based in Atlanta, USA, it serves various online stores with integrations for platforms like Shopify, helping brands attract and retain customers through data-driven strategies.
- Headquarters Atlanta, United States
- Employees 94
- Founders Sathish kumar Mariappan
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website targetbay.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Targetbay Ecommerce Solutions Private Limited
- Date of Incorporation 10 Nov, 2016
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹10.47 Cr
FY 2025 · +3% YoY
- Net Profit₹2.5 Lakh
FY 2025 · 0% margin
- EBITDA₹13.6 Lakh
FY 2025 · 1% margin
- Employee Count94
Associated legal entities of Targetbay
Targetbay operates through Targetbay Ecommerce Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Targetbay Ecommerce Solutions Private Limited CIN U72900TN2016PTC113278 | Active | 10 Nov 2016 | Chennai, Tamil Nadu | ₹10.5 Cr | 94 | 4 | View details |
Products & Services of Targetbay
Targetbay offers a comprehensive portfolio of products and services, including BayReviews, BayEngage, and BayRewards.
Manages customer reviews to build trust and enhance sales.
Automates email and SMS for personalized customer engagement.
Creates rewards to increase repeat purchases and customer loyalty.
Apps and channels of Targetbay
its YouTube channel TargetBay Marketing has 67 subscribers and 30 videos.
Videos from Targetbay
The most watched videos on Targetbay's YouTube channel, TargetBay Marketing (67 subscribers). Click a video to play it here.
More on TargetBay Marketing.
Board of directors of Targetbay Ecommerce Solutions Private Limited (Targetbay)
Targetbay Ecommerce Solutions Private Limited is the primary company behind Targetbay. The board of Targetbay Ecommerce Solutions Private Limited currently have 4 directors; the longest-serving is Mariappan Sathish Kumar, appointed in 2016. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mariappan Sathish Kumar DIN 05003594 | Director | 10 Nov 2016 | 9 yrs 11 mo | Targetbay Ecommerce Solutions Private Limited |
| Paulswamy Pon Pandian DIN 06972818 | Director | 10 Nov 2016 | 9 yrs 11 mo | Targetbay Ecommerce Solutions Private Limited |
| Frederick Nash DIN 07094132 | Director | 13 Feb 2021 | 5 yrs 8 mo | Targetbay Ecommerce Solutions Private Limited |
| Syed Ansar DIN 10604688 | Director | 25 Apr 2024 | 2 yrs 5 mo | Targetbay Ecommerce Solutions Private Limited |
People of Targetbay
14 people are tracked at Targetbay (3 in leadership, 11 in team); the tracked headcount is 94.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
Gopi Vignesh Manoharan | Director of Product Management | Leadership |
Nash Ogden | Co-founder - SaaS eCommerce Marketing Automation | Leadership |
Kumaran V | Lead Test Engineer | Team |
Mohamed Althaf | Quality Assurance Lead | Team |
Gospel Zealton Ezra | Associate Product Analyst | Team |
Johnny Boatwright | Product Consultant | Team |
Akhila Krishnamurthy | Senior Product Analyst | Team |
Thamarai Selvan | Development Team Lead | Team |
Vinodh Anandh(Chris) | Manager - People & Culture | Team |
Maries J | Sr. Software Engineer | Team |
Arunkumar Rajendran | Software Engineer | Team |
Praveen Sp | Software Test Engineer | Team |
Gobinath Varatharajan | Software Programmer | Team |
Complete people profiles for Targetbay
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Financials of Targetbay
Figures of Targetbay Ecommerce Solutions Private Limited, the primary company behind Targetbay, for FY 2025. Revenue was ₹10.47 Cr (+3% year on year). Net profit was ₹2.5 Lakh (0% margin). EBITDA was ₹13.6 Lakh (1% margin). Revenue has grown at a compounded annual rate of +18% over three years and +31% over five years.
- ₹10.47 CrRevenue · FY 2025 · +3% YoY
- ₹2.5 LakhNet profit · 0% margin
- ₹13.6 LakhEBITDA · 1% margin
- ₹1 LakhPaid-up capital
- 94Employees (provident fund records)
- +18%Revenue CAGR, 3 years
- +31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Targetbay Ecommerce Solutions Private Limited are on its company page.
Detailed financial statements for Targetbay
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Similar companies to Targetbay
Targetbay has 8 listed similar companies in our database, 7 of them funded. They include Klaviyo, Elastic Path Software, Yotpo, Demandware and Bango, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| yotpo.com | 2011 | New York, United States | $436M | – | Cloud-based marketing platform for e-tailers | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yottaa.com | 2009 | Waltham, United States | $63.76M | 80 | Cloud-based landing page optimization is provided for brands and retailers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $25.2M | 55 | SaaS-based promotion software is offered for retail testing. |
Detailed similar companies of Targetbay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Targetbay
The website of Targetbay (targetbay.com) receives about 36.3K visits a month and ranks #1,074,594 among all websites worldwide, #8,760 in Business Services.
- Monthly visits36.3K
▲ 48.2% vs previous month
- Unique visitors11.4K
per month
- Global rank#1,074,594
among all websites
- Category rank#8,760
Business and Consumer Services · Business Services
- Bounce rate40%
- Pages per visit2.2
- Average visit29 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Targetbay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| seguno.com | 91% | 35.2K | #850,817 | View details | |
| convertcart.com | 82% | 186K | #256,688 | View details | |
| antavo.com | 53% | 68.7K | #537,434 | View details | |
| videowise.com | 49% | 51.8K | #638,969 | View details |
Top companies in Loyalty & Engagement Platforms
10 companies that operate in the same segment as Targetbay (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based marketing platform for e-tailers | 2011 | New York, New York, United States | USD 436 M | – | 756 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | 428 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 |
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Related news about Targetbay
Complete news archive for Targetbay
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Frequently Asked Questions about Targetbay
Targetbay was founded in 2016.
Targetbay is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Targetbay has 94 employees.
The primary company behind Targetbay, Targetbay Ecommerce Solutions Private Limited, reported revenue of ₹10.47 Cr for FY 2025, up 3% year on year.
TargetBay is an all-in-one marketing suite that delivers tools for eCommerce businesses, including email and SMS automation, customer review management, and loyalty rewards programs. It uses AI-driven personalization to engage customers and boost sales. Based in Atlanta, USA, it serves various online stores with integrations for platforms like Shopify, helping brands attract and retain customers through data-driven strategies.
Targetbay's top competitors include Klaviyo, CommerceIQ and Yotpo.
Targetbay offers BayReviews, BayEngage, and BayRewards.
Targetbay operates through Targetbay Ecommerce Solutions Private Limited.
The legal entities of Targetbay currently have 4 directors, including Mariappan Sathish Kumar, Paulswamy Pon Pandian, Syed Ansar and others.