About Traackr
Traackr is a company based in San Francisco (United States) founded in 2008.. Traackr has raised $20.15 million across 8 funding rounds from investors including Brandtech Group, Workhorse Capital and LaunchCapital. Traackr offers products and services including Influencer Marketing Platform, Influencer Discovery Tool, and Campaign Management System. Traackr operates in a competitive market with competitors including SuperAwesome, BitStar, Opendorse, LTK and Influential, among others.
- Headquarter San Francisco, United States
-
Sectors
Media & EntertainmentTechnology
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Traackr, Inc.
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$20.15 M (USD)
in 8 rounds
-
Latest Funding Round
$9 M (USD), Series B
Apr 26, 2018
-
Investors
Brandtech Group
& 6 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Traackr
Traackr offers a comprehensive portfolio of products and services, including Influencer Marketing Platform, Influencer Discovery Tool, and Campaign Management System. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for discovering and managing influencer campaigns
Tool to find and analyze influencers for marketing
System for tracking and measuring influencer campaigns
Unlock access to complete
Funding Insights of Traackr
Traackr has successfully raised a total of $20.15M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series B — $9.0M
-
First Round
First Round
(20 Jul 2011)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2018 | Amount | Series B - Traackr | Valuation | Workhorse Capital | |
| Dec, 2017 | Amount | Series A - Traackr | Valuation |
investors |
|
| Apr, 2017 | Amount | Series A - Traackr | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Traackr
Traackr has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Brandtech Group, Workhorse Capital and LaunchCapital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Workhorse Capital is recognized as a growth equity firm.
|
Founded Year | Domain | Location | |
|
VC firm investing in seed & early stage companies in the US
|
Founded Year | Domain | Location | |
|
AI and tech-enabled marketing and branding services are provided.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Traackr
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Traackr
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Traackr Comparisons
Competitors of Traackr
Traackr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, BitStar, Opendorse, LTK and Influential, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Kid-safe programmatic ad platform for under-13 audiences is operated.
|
|
| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
|
|
| domain | founded_year | HQ Location |
Influencer marketing for athletes is facilitated through a specialized platform.
|
|
| domain | founded_year | HQ Location |
Multi-category products are aggregated online for shopping.
|
|
| domain | founded_year | HQ Location |
Influencer marketing platform is provided for social media content monetization.
|
|
| domain | founded_year | HQ Location |
Influencer marketing platform for enterprises
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Traackr
Frequently Asked Questions about Traackr
When was Traackr founded?
Traackr was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Where is Traackr located?
Traackr is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Traackr a funded company?
Traackr is a funded company, having raised a total of $20.15M across 8 funding rounds to date. The company's 1st funding round was a Series A of $2.1M, raised on Jul 20, 2011.
What does Traackr do?
Traackr was founded in 2008 in San Francisco, United States, as an influencer marketing platform. Software for identifying top influencers in niche conversations is offered, along with tools for importing contacts, tracking content, and analyzing networks to uncover emerging influencers. Relevance-driven discovery, geo-targeting, multi-lingual search, and competitive tracking are included. The subscription-based model serves clients such as Adidas, SAP, and Zendesk.
Who are the top competitors of Traackr?
Traackr's top competitors include SuperAwesome, CreatorIQ and Adly.
What products or services does Traackr offer?
Traackr offers Influencer Marketing Platform, Influencer Discovery Tool, and Campaign Management System.
Who are Traackr's investors?
Traackr has 7 investors. Key investors include Brandtech Group, Workhorse Capital, LaunchCapital, Tollman Capital Partners, and Christopher Muenchhoff.