About Traackr
Traackr is a company based in San Francisco (United States) founded in 2008. Traackr has raised $20.15 million across 8 funding rounds from investors including Brandtech Group, Workhorse Capital and LaunchCapital. Traackr offers products and services including Influencer Marketing Platform, Influencer Discovery Tool, and Campaign Management System. Traackr operates in a competitive market with competitors including SuperAwesome, BitStar, Opendorse, LTK and Influential, among others.
- Headquarter San Francisco, United States
- SectorsMedia & EntertainmentTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website traackr.com
- Social LinkedIn X Facebook Instagram
- Legal Name Traackr, Inc.
- Total Equity Funding$20.15M (USD)
in 8 rounds
- Latest Funding Round$9M (USD), Series B
Apr 2018
- InvestorsBrandtech Group
& 6 more
Products & Services of Traackr
Traackr offers a comprehensive portfolio of products and services, including Influencer Marketing Platform, Influencer Discovery Tool, and Campaign Management System.
Platform for discovering and managing influencer campaigns
Tool to find and analyze influencers for marketing
System for tracking and measuring influencer campaigns
Funding Insights of Traackr
Traackr has successfully raised a total of $20.15M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.15M
- Total Rounds 8
- Last Round Series B — $9M
- First Round $409,995
(Jul 2011)
- Investors Count 7
All 8 funding rounds of Traackr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $9M | Series B | – | Workhorse Capital | |
| Dec 2017 | $6.27M | Series A | – | – | – |
| Apr 2017 | $2.1M | Series A | – | – | – |
| Nov 2014 | $260,918 | Series A | – | – | – |
| Nov 2013 | $50,000 | Series A | – | – | – |
| Oct 2012 | $1.5M | Seed | – | – | – |
| May 2012 | $557,000 | Series A | – | – | – |
| Jul 2011 | $409,995 | Series A | – | LaunchCapital, Tollman Capital Partners |
7 investors in total: 4 institutional and 3 angel.
Investors in Traackr
Traackr has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Brandtech Group, Workhorse Capital and LaunchCapital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Workhorse Capital is recognized as a growth equity firm. | 2015 | workhorsegrowth.com | - | |
VC firm investing in seed & early stage companies in the US | – | launchcapital.com | New Haven, United States | |
AI and tech-enabled marketing and branding services are provided. | 2015 | thebrandtechgroup.com | New York, United States | |
- | – | tollmancapital.com | - | |
CM Christopher Muenchhoff | - | – | unknown_3ebc2f7121364f418 | - |
ZL Zev Laderman | - | – | unknown_5a01448702a545d9a | - |
QA Qamar Aziz | - | – | unknown_e5890313dee04de39 | - |
Investor details for Traackr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Traackr
49 people are tracked at Traackr (19 in leadership, 30 in team).
| Name | Role | Group |
|---|---|---|
Miakel D. Williams, J.D., LL.M | Head Of Legal And Privacy | Leadership |
Kelly Svenson | Director of Finance | Leadership |
Emily DeMelo | CFO | Leadership |
Rachel O. | Client Partner | Leadership |
Pierre-Loïc Assayag | Founder & CEO | Leadership |
Caroline BOUDRAY | Customer Success Director | Leadership |
Taylor Whitmer Rodriguez | Global Vice President Of Customer Experience | Leadership |
Natalie Weymouth | Global Vice President of Sales | Leadership |
Eben Cooper | Agency Client Partner | Leadership |
Alexandra Mermet | VP Client Partner | Leadership |
Jessica Hernandez | Director Of Talent Development | Leadership |
Eva Papadimitriou | Chief Product Officer | Leadership |
Liane Ledoux | Director, CS Operations & Support | Leadership |
Nicolas Chabot | Chief Customer, Strategy and Partnership Officer | Leadership |
Oumaima Jabbor | Client Partner EMEA | Leadership |
Sandra Desautels | Director of Product Marketing | Leadership |
Kevin Kenger | Head Of Design | Leadership |
Neal Geschwind | Director, Client Partner, Enterprise | Leadership |
Pedro de Mello | Head Of Sales EMEA & APAC | Leadership |
Kris Conat | Senior Customer Success Manager | Team |
29 more people are available in the full profile.
Complete people profiles for Traackr
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Traackr
3 dated milestones of Traackr across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Traackr is founded.
- Funding First funding round of $410K.
- Funding Latest funding round, Series B, of $9.0M.
Competitors of Traackr
Traackr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, BitStar, Opendorse, LTK and Influential, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| superawesome.com | 2013 | London, United Kingdom | $37M | 159 | Kid-safe programmatic ad platform for under-13 audiences is operated. | |
| bitstar.tokyo | 2014 | Tokyo, Japan | $22.67M | – | BitStar is engaged in supporting creators and businesses with influencer marketing and content production. | |
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| shopltk.com | 2011 | Dallas, United States | $615M | 389 | Multi-category products are aggregated online for shopping. | |
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises | |
| adly.com | 2009 | Los Angeles, United States | $13.51M | 13 | Brands are matched with influencers for targeted marketing campaigns. | |
| partipost.com | 2016 | Singapore | $12M | – | Brands are connected with influencers via a marketing platform. | |
| goodcreator.co | 2021 | London, United Kingdom | $26.8M | 186 | Influencer outreach solutions are provided via a marketing platform. |
Detailed competitors of Traackr
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Traackr
The website of Traackr (traackr.com) receives about 68.4K visits a month and ranks #383,774 among all websites worldwide, #1,647 in Marketing and Advertising.
- Monthly visits68.4K
▲ 12.9% vs previous month
- Unique visitors24.4K
per month
- Global rank#383,774
among all websites
- Category rank#1,647
Business and Consumer Services · Marketing and Advertising
- Bounce rate40%
- Pages per visit5.7
- Average visit2 min 11 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with Traackr. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tapinfluence.com | 100% | – | – | View details | |
| boomopolis.com | 83% | – | – | View details | |
| influencity.com | 82% | 150.6K | #306,430 | View details | |
| innetwork.net | 80% | – | – | View details | |
morriscreative.com | morriscreative.com | 78% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Traackr
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Traackr
Complete news archive for Traackr
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Traackr
10 companies that operate in the same segment as Traackr (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Traackr
Traackr was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Traackr is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Traackr is a funded company, having raised a total of $20.15M across 8 funding rounds to date. The company's 1st funding round was a Series A of $410K, raised on Jul 2011.
Traackr was founded in 2008 in San Francisco, United States, as an influencer marketing platform. Software for identifying top influencers in niche conversations is offered, along with tools for importing contacts, tracking content, and analyzing networks to uncover emerging influencers. Relevance-driven discovery, geo-targeting, multi-lingual search, and competitive tracking are included. The subscription-based model serves clients such as Adidas, SAP, and Zendesk.
Traackr's top competitors include SuperAwesome, CreatorIQ and Adly.
Traackr offers Influencer Marketing Platform, Influencer Discovery Tool, and Campaign Management System.
Traackr has 7 investors. Key investors include Brandtech Group, Workhorse Capital, LaunchCapital, Tollman Capital Partners, and Christopher Muenchhoff.
Traackr operates through Traackr, Inc..