About InNetwork
InNetwork is a Media & Entertainment company based in Halifax (Canada) founded in 2012, and was acquired by gShift in March 2016. It operates as a the Influence Marketplace. It operates in the Media & Entertainment and Technology sectors. InNetwork has raised $490 thousand across 1 funding round from investors including gShift, Innovacorp and East Valley Ventures. The company was acqui-hired. InNetwork offers products and services including Marketing Strategies Blog. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Marketplace. Its competitors include BitStar, Opendorse, Influential, CreatorIQ and Adly and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Founded in 2012 in Halifax, Canada, InNetwork functions as a platform in the influencer marketing sector. Marketers are linked to a scored network of social media influencers, allowing targeting of specific demographics within those audiences. Workflow tools are supplied to identify appropriate influencers for campaigns. Metrics such as traffic, engagement, impressions, conversions, and ROI are monitored for each influencer involved.
- Headquarters Halifax, Canada
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website innetwork.net
- Social LinkedIn X
- Acquired by gShift (Mar 2016)
Products & Services of InNetwork
InNetwork offers a comprehensive portfolio of products and services, including Marketing Strategies Blog.
Delivers articles on marketing tactics for business growth and engagement
Funding Insights of InNetwork
InNetwork has successfully raised a total of $490K through 1 strategic funding round. The most recent funding activity was a Seed round of $490 thousand completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $490,000
- Total Rounds 1
- Last Round Seed — $490,000
- First Round $490,000
(Nov 2012)
- Investors Count 2
All 1 funding rounds of InNetwork with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $490,000 | Seed | – | East Valley Ventures |
3 investors in total: 3 institutional.
Investors in InNetwork
InNetwork has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include gShift, Innovacorp and East Valley Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accelerator, Incubator & VC Firm investing primarily in Canada and the US | – | innovacorp.ca | Halifax, Canada | |
Angel investments and mentorship are provided by East Valley Ventures. | – | eastvalleyventures.com | Saint John, Canada | |
Web presence analytics are provided to digital agencies and marketers. | 2009 | gshiftlabs.com | Barrie, Canada |
Investor details for InNetwork
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of InNetwork
3 dated milestones of InNetwork across 4 years, from founding to its latest funding, stage changes and deals.
- Founded InNetwork is founded.
- Funding First funding round of $490K.
- Exit Acquired by gShift.
Competitors of InNetwork
InNetwork has 9 listed competitors in our database, 9 of them funded. They include BitStar, Opendorse, Influential, CreatorIQ and Adly, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bitstar.tokyo | 2014 | Tokyo, Japan | $22.67M | – | BitStar is engaged in supporting creators and businesses with influencer marketing and content production. | |
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises | |
| adly.com | 2009 | Los Angeles, United States | $13.51M | 13 | Brands are matched with influencers for targeted marketing campaigns. | |
| partipost.com | 2016 | Singapore | $12M | – | Brands are connected with influencers via a marketing platform. | |
| grin.co | 2014 | Sacramento, United States | $143.92M | 220 | Influencer marketing platform for ecommerce businesses is provided by GRIN. | |
| linqia.com | 2012 | San Francisco, United States | $3.48M | 93 | Brands are connected with influencers on social channels by Linqia. | |
| humanz.com | 2017 | Tel Aviv, Israel | $16M | – | Influencer marketing solutions are delivered via cloud and AI platform. |
Detailed competitors of InNetwork
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of InNetwork
Websites that share an audience with InNetwork (innetwork.net).
Websites whose visitors overlap most with InNetwork. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
beingpeterkim.com | beingpeterkim.com | 100% | – | – | – |
| tapinfluence.com | 84% | – | – | View details | |
colour.ca | colour.ca | 80% | – | – | – |
| socialmediaexplorer.com | 77% | – | #169,442 | View details | |
| ecairn.com | 74% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for InNetwork
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as InNetwork (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Innetwork
Complete news archive for InNetwork
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about InNetwork
InNetwork was founded in 2012.
InNetwork is headquartered in Halifax, Canada. It is registered at Halifax, Nova Scotia, Canada.
InNetwork is a funded company, having raised a total of $490K across 1 funding round to date. The company's 1st funding round was a Seed of $490K, raised on Nov 2012.
Founded in 2012 in Halifax, Canada, InNetwork functions as a platform in the influencer marketing sector. Marketers are linked to a scored network of social media influencers, allowing targeting of specific demographics within those audiences. Workflow tools are supplied to identify appropriate influencers for campaigns. Metrics such as traffic, engagement, impressions, conversions, and ROI are monitored for each influencer involved.
InNetwork offers Marketing Strategies Blog.
InNetwork has 3 investors. Key investors include gShift, Innovacorp, and East Valley Ventures.
Yes. InNetwork was acquired by gShift in March 2016.