About gShift
gShift is a Technology company based in Barrie (Canada) founded in 2009, and was acquired by Mintent in October 2018. It operates as a web presence analytics are provided to digital agencies and marketers. gShift has raised $2.8 million across 3 funding rounds from investors including GrowthWorks Capital, Brightspark Ventures and MaRS IAF. gShift has completed 2 acquisitions, including InNetwork and SiteCondor. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Search Engine Optimization. Its competitors include BrightEdge, Moz, Botify, Mobilewalla and Covario and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
gShift Labs is a web presence analytics software providing data-driven insights to digital agencies and marketing professionals. It has 4 products - SEO Platform, KontextURLs, Website Audit, Data Beacons. SEO platform is an SEO optimization platform for onsite and external content for marketers and agencies. KontextURLs enables to build smart URLs using content tags, taxonomy and conversion paths for external and on-site content helping to measure engagement, optimize content etc. Website audit tools offer solutions to read and evaluate on page elements and structured data. Data Beacons enables an organization to integrate data and capture insight relevant to any role using SEO and big data.
- Headquarters Barrie, Canada
- Stage Acquired
- SectorsTechnology
- Website gshiftlabs.com
- Social LinkedIn X
- Acquired by Mintent (Oct 2018)
- Total Equity Funding$2.8M (USD)
in 3 rounds
- Latest Funding Round$1.2M (USD), Seed
Feb 2016
- InvestorsGrowthWorks Capital
& 3 more
- Investments & AcquisitionsInNetwork
& 1 more
- Acquired byMintent
(Oct 2018)
Funding Insights of gShift
gShift has successfully raised a total of $2.8M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.2 million completed in February 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.8M
- Total Rounds 3
- Last Round Seed — $1.2M
- First Round $500,000
(Jul 2010)
- Investors Count 3
All 3 funding rounds of gShift with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | $1.2M | Seed | – | – | |
| Sep 2011 | $1.1M | Seed | – | – | |
| Jul 2010 | $500,000 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in gShift
gShift has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include GrowthWorks Capital, Brightspark Ventures and MaRS IAF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage-agnostic sector-agnostic VC firm investing in Canada and the US | – | growthworks.ca | Vancouver, Canada | |
Venture capital firm investing in Canadian early-stage tech companies and providing access to funds. | – | brightspark.com | - | |
Early-stage technology startups are supported through investments by MaRS IAF. | – | marsiaf.com | Canada | |
Provides digital marketing strategy, SEO, advertising, and web services for businesses. | 2012 | getmintent.com | Vancouver, Canada |
Investor details for gShift
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Investments & Acquisitions by gShift
gShift has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include InNetwork and SiteCondor.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
The Influence Marketplace. | innetwork.net | Halifax, Canada | 2012 | Mar 2016 | •••• | |
SEO site audits are conducted via a cloud-based platform. | sitecondor.com | Austin, United States | 2010 | Aug 2015 | •••• |
Complete acquisition details for gShift
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Deal sources
- Complete history
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Timeline of gShift
6 dated milestones of gShift across 9 years, from founding to its latest funding, stage changes and deals.
- Founded gShift is founded.
- Funding First funding round of $500K.
- Acquisition Acquires SiteCondor.
- Funding Latest funding round, Seed, of $1.2M.
- Acquisition Acquires InNetwork.
- Exit Acquired by Mintent.
Competitors of gShift
gShift has 9 listed competitors in our database, 9 of them funded. They include BrightEdge, Moz, Botify, Mobilewalla and Covario, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brightedge.com | 2007 | San Mateo, United States | $61.9M | 306 | Search engine optimization tools for enterprises are provided. | |
| moz.com | 2004 | Seattle, United States | $29.25M | 33 | Search engine optimization analytics software is provided by Moz. | |
| botify.com | 2012 | New York, United States | $82.63M | 98 | SEO analytics and reporting are delivered via a cloud platform. | |
| mobilewalla.com | 2011 | New York, United States | $27.3M | 20 | AI-based data management platform | |
| covario.com | 2006 | San Diego, United States | $16M | 199 | SaaS-based marketing analytics and international search optimization services were provided. | |
| getdor.com | 2015 | San Francisco, United States | $12.36M | 5 | In-store traffic is tracked and analyzed using infrared sensor devices. | |
| demandwell.com | 2018 | Indianapolis, United States | $6.6M | 23 | SEO software platform is offered for B2B SaaS revenue growth. | |
| linkdex.com | 2009 | London, United Kingdom | $4.64M | 8 | SEO and content marketing analytics dashboard is provided. | |
| hownd.com | 2016 | Tempe, United States | $3M | – | Website traffic is generated and analyzed for local merchants. |
Detailed competitors of gShift
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of gShift
Websites that share an audience with gShift (gshiftlabs.com).
Websites whose visitors overlap most with gShift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rioseo.com | 100% | 26.9K | #1,003,027 | View details | |
seosuite.com | seosuite.com | 97% | – | – | – |
analyticsseo.com | analyticsseo.com | 92% | – | – | – |
| brightlocal.com | 91% | 359K | #108,337 | View details | |
thesaleslion.com | thesaleslion.com | 82% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for gShift
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in SME & Vertical Software
10 companies that operate in the same segment as gShift (SME & Vertical Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based ERP software is offered for multiple industries. | 1991 | Loughborough, England, United Kingdom | USD 1.49 B | – | 7,356 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | 3,900 | |
Machine learning-based tools are provided for DIY brand design creation. | 2014 | Tel Aviv, Israel | USD 70.6 M | – | – | |
Cloud-based software for visualizing municipal financial data is provided. | 2012 | Redwood City, California, United States | USD 182.12 M | USD 2.39 M | 90 | |
Online trading platforms and investment tools are provided by Samco. | 2015 | Mumbai, Maharashtra, India | USD 19.61 M | – | – |
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Related news about Gshift
Complete news archive for gShift
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about gShift
gShift was founded in 2009 and raised its 1st funding round 1 year after it was founded.
gShift is headquartered in Barrie, Canada. It is registered at Barrie, Ontario, Canada.
gShift is a funded company, having raised a total of $2.8M across 3 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jul 2010.
gShift Labs is a web presence analytics software providing data-driven insights to digital agencies and marketing professionals. It has 4 products - SEO Platform, KontextURLs, Website Audit, Data Beacons. SEO platform is an SEO optimization platform for onsite and external content for marketers and agencies. KontextURLs enables to build smart URLs using content tags, taxonomy and conversion paths for external and on-site content helping to measure engagement, optimize content etc. Website audit tools offer solutions to read and evaluate on page elements and structured data. Data Beacons enables an organization to integrate data and capture insight relevant to any role using SEO and big data.
gShift's top competitors include BrightEdge, Moz and Botify.
gShift has made 2 acquisitions, including InNetwork, and SiteCondor.
gShift has 4 investors. Key investors include GrowthWorks Capital, Brightspark Ventures, MaRS IAF, and Mintent.
Yes. gShift was acquired by Mintent in October 2018.