About Vay
Vay is a Healthcare company based in Zurich (Switzerland) founded in 2018 by Joel Roos and Ben Simon, and was acquired by Nautilus in September 2021. It operates as an AI software analyzes human motion for real-time performance monitoring. Vay has raised $163.33 thousand across 2 funding rounds from investors including Nautilus, Kickstart Innovation and Venture Kick. Its chief executive is Joel Roos. Its focus areas include HealthTech, Fitness & Wellness Tech, Tools for Fitness Professionals and Fitness Centers. Its competitors include SmartSpot, KinoTek, Akuis, EuMotus and Bodygee and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
VAY was founded in 2018 in Zurich, Switzerland, to develop AI-based motion analysis tools within the fitness technology sector. Real-time measurements of human body angles and metrics are provided through the platform, enabling feedback on movement patterns. Poses are evaluated, rapid motions are tracked via digital body models, and velocities of specific limbs are calculated. Visualizations of these data support gym trainers in delivering guidance during workouts.
Funding Insights of Vay
Vay has successfully raised a total of $163.33K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $163,332
- Total Rounds 2
- First Round $163,332
(Jul 2021)
- Investors Count 2
All 2 funding rounds of Vay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | – | Seed | – | Kickstart Innovation | – |
| Jul 2021 | $163,332 | Seed | – | Venture Kick | – |
3 investors in total: 3 institutional.
Investors in Vay
Vay has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Nautilus, Kickstart Innovation and Venture Kick.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | kickstart-innovation.com | - | |
University backed startup accelerator | – | venturekick.ch | Schlieren, Switzerland | |
Innovative wellness technologies are developed for mobility and recovery. | 1997 | nautilus.com | Vancouver, United States |
Investor details for Vay
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People of Vay
2 people are tracked at Vay (2 in leadership).
| Name | Role | Group |
|---|---|---|
Joel Roos | Co-Founder & CEO | Leadership |
Ben Simon | Co-Founder & COO | Leadership |
Complete people profiles for Vay
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Timeline of Vay
4 dated milestones of Vay across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Vay is founded.
- Funding First funding round of $163K.
- Funding Latest funding round, Seed,.
- Exit Acquired by Nautilus.
Competitors of Vay
Vay has 9 listed competitors in our database, 7 of them funded. They include SmartSpot, KinoTek, Akuis, EuMotus and Bodygee, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smartspot.io | 2015 | San Francisco, United States | $18.27M | – | Gym technologies for workout monitoring and progress tracking are provided. | |
| kinotek.com | 2018 | Portland, United States | $5.34M | – | 3D visualization software for movement analysis is developed by KinoTek. | |
| akuis.tech | 2018 | Tolmezzo, Italy | $2.45M | – | Software for fitness trainers to manage training business | |
| eumotus.com | 2015 | New York, United States | $120,000 | – | Patient movement data is captured via a single-camera medical device. | |
| bodygee.com | 2015 | Stettlen, Switzerland | – | – | Offers 3D body scanning and analysis for fitness tracking and monitoring. | |
| physique.ai | 2020 | Mumbai, India | $45,038 | – | AI-based motion tracking and feedback for fitness exercises are provided. | |
| pixformance.com | 2012 | Dallgow Doberitz, Germany | – | 11 | Fitness stations and software for performance monitoring are developed. | |
| parados.app | 2020 | Fredericton, Canada | $25,000 | – | AI-powered tools for physical movement analysis are provided. | |
| sparkmotion.com | 2011 | – | $100,000 | – | Motion capture and analytics platform for medical and sports field |
Detailed competitors of Vay
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Web traffic of Vay
The website of Vay (vay.ai) receives about 1.2K visits a month.
- Monthly visits1.2K
▲ 243.2% vs previous month
Top companies in Fitness & Wellness Platforms
10 companies that operate in the same segment as Vay (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 716.99 M | – | 1,832 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | – | 969 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | USD 398.5 M | 1,632 | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Related news about Vay
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Frequently Asked Questions about Vay
Vay was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Vay is headquartered in Zurich, Switzerland.
Joel Roos is the current CEO of Vay. They have also founded this company.
Vay is a funded company, having raised a total of $163.33K across 2 funding rounds to date. The company's 1st funding round was a Seed of $163.33K, raised on Jul 2021.
VAY was founded in 2018 in Zurich, Switzerland, to develop AI-based motion analysis tools within the fitness technology sector. Real-time measurements of human body angles and metrics are provided through the platform, enabling feedback on movement patterns. Poses are evaluated, rapid motions are tracked via digital body models, and velocities of specific limbs are calculated. Visualizations of these data support gym trainers in delivering guidance during workouts.
Vay has 3 investors. Key investors include Nautilus, Kickstart Innovation, and Venture Kick.
Yes. Vay was acquired by Nautilus in September 2021.