About Velocify
Velocify is a Technology company based in Los Angeles (United States) founded in 2004, and was acquired by ICE Mortgage Technology in August 2017. Cloud based sales acceleration software. Velocify has raised $20.25 million across 2 funding rounds from investors including ICE Mortgage Technology, Volition Capital and Rustic Canyon Partners. The company has 154 employees. Velocify offers products and services including Velocify Pulse, Velocify LeadManage Enterprise, Velocify LeadManager Essentials, and Velocify Dial-IQ. Its focus areas include Enterprise Applications, MarketingTech, Demand Generation and Lead Management. Its legal entity is VELOCIFY, INC. Its competitors include Apollo, Clearbit and Crossbeam; 3 of its 3 listed competitors have raised funding.
Company details
Velocify was founded in 2004 in Los Angeles, United States, and operates in the sales acceleration sector. Cloud-based solutions are delivered for organizations focused on phone or email sales, such as mortgage brokers, educational institutions, and insurance providers. Dialer integration, automated email nurturing, workflow automation, lead scoring, prioritization, duplicate management, and routing tools are included. Major clients encompass Homestead, BambooHR, Zuman, and First Direct Lending.
- Headquarters Los Angeles, United States
- Employees 154
- Stage Acquired
- SectorsTechnology
- Website velocify.com
- Social LinkedIn X
- Acquired by ICE Mortgage Technology (Aug 2017)
- Legal Name Velocify, Inc.
- Total Equity Funding$20.25M (USD)
in 2 rounds
- Latest Funding Round$15M (USD), Series B
Feb 2012
- InvestorsICE Mortgage Technology
& 2 more
- Employee Count154
- Acquired byICE Mortgage Technology
(Aug 2017)
Products & Services of Velocify
Velocify offers a comprehensive portfolio of products and services, including Velocify Pulse, Velocify LeadManage Enterprise, Velocify LeadManager Essentials, and Velocify Dial-IQ.
Streamlines sales processes within Salesforce for loan officers.
Automates lead retrieval and distribution for mortgage sales.
Facilitates multi-channel marketing for retail loan officers.
Enables productive calls and real-time reporting for teams.
Funding Insights of Velocify
Velocify has successfully raised a total of $20.25M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in February 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.25M
- Total Rounds 2
- Last Round Series B β $15M
- First Round $5.25M
(Oct 2007)
- Investors Count 2
All 2 funding rounds of Velocify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2012 | $15M | Series B | β | Volition Capital | |
| Oct 2007 | $5.25M | Series A | β | β |
3 investors in total: 3 institutional.
Investors in Velocify
Velocify has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include ICE Mortgage Technology, Volition Capital and Rustic Canyon Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward companies in multiple sectors. | volitioncapital.com | Boston, United States | ||
| rusticcanyon.com | ||||
Cloud-based loan lifecycle management solutions for mortgage lenders are provided. | 1998 | icemortgagetechnology.com | Pleasanton, United States |
Investor details for Velocify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Velocify
38 people are tracked at Velocify (12 in leadership, 26 in team); the tracked headcount is 154.
| Name | Role | Group |
|---|---|---|
Allen Boyce | Vice President Of Product Management | Leadership |
William Stephens | Senior Director Of Product Management | Leadership |
Martin Dasher | VP Lender Sales | Leadership |
Lisa Bruun | Senior Vice President Of Human Resources | Leadership |
Boris Kogan | VP, Legal | Leadership |
Darleta Maddox | Director, Business Continuity Program | Leadership |
Timothy J. Bowler | CEO | Leadership |
Carl Buccellato | Director | Leadership |
Steve Berberich | Senior Director, GRC | Leadership |
John Coppa | VP Enterprise Relationship Manager | Leadership |
Brent Weaver | Partner Connect Product Manager | Leadership |
Angela C. | VP And Counsel, Product Compliance | Leadership |
Eric Baumgart | Product Manager | Team |
Keith Summers | Product Management, Document Platform | Team |
Eddie Rambaran | Strategic Account Manager | Team |
Todd Borillo | Sales Account Manager | Team |
Kaitlyn Lo | Sr Contract Manager | Team |
Eric Connors | SVP, Product Strategy and Management | Team |
Boris Kuzmanovic | Regional Relationship Manager | Team |
Ruth Ithau | Product Pricing Analyst | Team |
18 more people are available in the full profile.
Complete people profiles for Velocify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Velocify
4 dated milestones of Velocify across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Velocify is founded.
- Funding First funding round of $5.2M.
- Funding Latest funding round, Series B, of $15.0M.
- Exit Acquired by ICE Mortgage Technology.
Competitors of Velocify
Velocify has 3 listed competitors in our database, 3 of them funded. They include Apollo, Clearbit and Crossbeam.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| apollo.io | 2015 | San Francisco, United States | $250.42M | 204 | Lead management platform with analytics and engagement tools is provided. | |
| clearbit.com | 2014 | San Francisco, United States | $2M | 139 | Business intelligence APIs are provided for lead generation and enrichment. | |
| crossbeam.com | 2018 | Philadelphia, United States | $116.85M | 101 | Collaborative platform for data security and privacy is provided. |
Detailed competitors of Velocify
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Velocify
The website of Velocify (velocify.com) receives about 5.3K visits a month.
- Monthly visits5.3K
▼ 49.5% vs previous month
Websites whose visitors overlap most with Velocify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| loantek.com | 100% | View details | |||
blitzleadmanager.com | blitzleadmanager.com | 68% | #2,645,768 | β | |
leads360.com | leads360.com | 67% | β | ||
windhaveninsurance.com | windhaveninsurance.com | 60% | β | ||
labusinessjournal.com | labusinessjournal.com | 40% | #337,403 | β |
Top companies in Sales Force Automation
3 companies that operate in the same segment as Velocify (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Velocify
Complete news archive for Velocify
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Frequently Asked Questions about Velocify
Velocify was founded in 2004 and raised its 1st funding round 3 years after it was founded.
Velocify is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Velocify is a funded company, having raised a total of $20.25M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5.25M, raised on Oct 2007.
Velocify has 154 employees.
Velocify was founded in 2004 in Los Angeles, United States, and operates in the sales acceleration sector. Cloud-based solutions are delivered for organizations focused on phone or email sales, such as mortgage brokers, educational institutions, and insurance providers. Dialer integration, automated email nurturing, workflow automation, lead scoring, prioritization, duplicate management, and routing tools are included. Major clients encompass Homestead, BambooHR, Zuman, and First Direct Lending.
Velocify offers Velocify Pulse, Velocify LeadManage Enterprise, Velocify LeadManager Essentials, and Velocify Dial-IQ.
Velocify has 3 investors. Key investors include ICE Mortgage Technology, Volition Capital, and Rustic Canyon Partners.
Velocify operates through Velocify, Inc..
Yes. Velocify was acquired by ICE Mortgage Technology in August 2017.

