About Violet
Violet is a company based in Seattle (United States) founded in 2015 by Brandon Schulz and Rhen Zabel. It operates as a API-as-a-Product. Violet has raised $13.7 million across 4 funding rounds from investors including Klarna, Sugar Capital and Red Sea Ventures. Violet offers products and services including Unified Checkout API, Merchant Connections, Unified Catalog, and Order Lifecycle Events. Violet operates in a competitive market with competitors including Shopify, Squarespace, Weebly, Webs and Jimdo, among others.
- Total Equity Funding$13.7M (USD)
in 4 rounds
- Latest Funding Round$10M (USD), Series A
Oct 2021
- InvestorsKlarna
& 3 more
Products & Services of Violet
Violet offers a comprehensive portfolio of products and services, including Unified Checkout API, Merchant Connections, Unified Catalog, and Order Lifecycle Events.
Unified checkout API integrates cross-platform commerce seamlessly.
Merchant onboarding is simplified through pre-built integrations.
Product data normalization is enabled across multiple platforms.
Post-purchase support is managed with real-time tracking.
Funding Insights of Violet
Violet has successfully raised a total of $13.7M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.7M
- Total Rounds 4
- Last Round Series A — $10M
- First Round $175,000
(Aug 2019)
- Investors Count 4
All 4 funding rounds of Violet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $10M | Series A | – | Klarna | |
| May 2021 | $3.02M | Seed | – | Sugar Capital, Red Sea Ventures | |
| Dec 2019 | $500,000 | Seed | – | – | – |
| Aug 2019 | $175,000 | Seed | – | – | – |
4 investors in total: 3 institutional and 1 angel.
Investors in Violet
Violet has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Klarna, Sugar Capital and Red Sea Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on multiple sectors | – | sugarcap.com | San Francisco, United States | |
Venture capital investment firm based out of USA | – | redseaventures.com | New York, United States | |
Point-of-sale financing is facilitated through an online platform for purchases. | 2005 | klarna.com | Stockholm, Sweden | |
LG Lachy Groom | - | – | unknown_fda41f180df940b28 | - |
Investor details for Violet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Violet
8 people are tracked at Violet (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Brandon Schulz | Co-Founder & CEO | Leadership |
Rhen Zabel | Co-Founder | Leadership |
Brenna Wagner | Director of Customer Relations | Leadership |
Leon Bart-Williams | Strategic Advisor | Team |
Brooke Ambler | Strategic Advisor | Team |
Ishan Guru | Lead Software Engineer | Team |
Andy Chin | Senior Full Stack Engineer | Team |
Stephen Yan | Senior Software Engineer | Team |
Complete people profiles for Violet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Violet
3 dated milestones of Violet across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Violet is founded.
- Funding First funding round of $175K.
- Funding Latest funding round, Series A, of $10.0M.
Competitors of Violet
Violet operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shopify, Squarespace, Weebly, Webs and Jimdo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shopify.com | 2006 | Ottawa, Canada | $122.25M | 11,600 | E-commerce storefront solutions are provided for online businesses. | |
| squarespace.com | 2003 | New York, United States | $591.5M | 1,749 | Cloud-based website builder tool | |
| weebly.com | 2007 | San Francisco, United States | $39.81M | 310 | Tools for creating websites and online stores are provided. | |
| webs.com | 2001 | Silver Spring, United States | $23.12M | – | Websites are built without coding via a cloud-based drag-and-drop platform. | |
| jimdo.com | 2007 | San Francisco, United States | $28.48M | – | Customized websites, blogs, and online stores are created using Jimdo. | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| ecwid.com | 2009 | Encinitas, United States | $48.5M | 1 | E-commerce platforms are integrated into existing websites and social networks. | |
| shopware.com | 2000 | Schoppingen, Germany | $100M | 178 | Open Source eCommerce solution that enables retailers to build an online store | |
| duda.co | 2009 | Palo Alto, United States | $85.3M | 46 | Cloud-based software is utilized for building online stores by e-tailers. | |
| thirstie.com | 2013 | New York, United States | $12.1M | – | E-commerce solutions for alcoholic beverages are provided by Thirstie. |
Detailed competitors of Violet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Violet
The website of Violet (violet.io) receives about 10.6K visits a month.
- Monthly visits10.6K
▲ 15.2% vs previous month
Latest news on Violet
Complete news archive for Violet
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Violet
10 companies that operate in the same segment as Violet (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
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Frequently Asked Questions about Violet
Violet was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Violet is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Brandon Schulz is the current CEO of Violet. They have also founded this company.
Violet is a funded company, having raised a total of $13.7M across 4 funding rounds to date. The company's 1st funding round was a Seed of $175K, raised on Aug 2019.
Violet is engaged in delivering technology solutions for cross-platform commerce. The company focuses on simplifying merchant onboarding, unifying product catalogs, and managing multi-merchant checkout processes. Solutions are provided to integrate and automate embedded checkout and order lifecycles for brands and marketplaces globally. The sector primarily served is technology, with an emphasis on API-driven commerce orchestration.
Violet's top competitors include Shopify, Squarespace and Weebly.
Violet offers Unified Checkout API, Merchant Connections, Unified Catalog, and Order Lifecycle Events.
Violet has 4 investors. Key investors include Klarna, Sugar Capital, Red Sea Ventures, and Lachy Groom.