About VIOLETTE_FR
VIOLETTE_FR is a company based in Brooklyn (United States) founded in 2021 by Violette Serrat. It operates as a Direct-to-Consumer (D2C). VIOLETTE_FR has raised $2.75 million across 2 funding rounds from investors including Silas Capital, Super Ordinary and Felix Capital. VIOLETTE_FR offers products and services including Plume Lip, Boum-Boum Milk, Yeux Paint, Bisou Balm, and Avec Amour. VIOLETTE_FR operates in a competitive market with competitors including Mented Cosmetics, MERIT, LIVETINTED, Subtl Beauty and HAUS LABORATORIES, among others.
- Headquarter Brooklyn, United States
- Founders Violette Serrat
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website violettefr.com
- Social LinkedIn Facebook Instagram YouTube
- Total Equity Funding$2.75M (USD)
in 2 rounds
- InvestorsSilas Capital
& 6 more
Products & Services of VIOLETTE_FR
VIOLETTE_FR offers a comprehensive portfolio of products and services, including Plume Lip, Boum-Boum Milk, Yeux Paint, Bisou Balm, and Avec Amour.
Feather matte lip whip with weightless comfort provided.
3-in-1 skincare spray for hydration is offered here.
Liquid eyeshadow and liner combo is provided effectively.
Sheer matte lipstick for lips is crafted uniquely.
Signature fragrance embodying elegance is presented distinctly.
Apps and channels of VIOLETTE_FR
its YouTube channel violette _fr has 302K subscribers and 30 videos.
Videos from VIOLETTE_FR
The most watched videos on VIOLETTE_FR's YouTube channel, violette _fr (302K subscribers). Click a video to play it here.
More on violette _fr.
Funding Insights of VIOLETTE_FR
VIOLETTE_FR has successfully raised a total of $2.75M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.75M
- Total Rounds 2
- First Round $2.75M
(Jun 2021)
- Investors Count 7
All 2 funding rounds of VIOLETTE_FR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | – | Series B | – | Felix Capital, Monogram Capital Partners | |
| Jun 2021 | $2.75M | Seed | – | Female Founders Fund, Felix Capital | – |
7 investors in total: 7 institutional.
Investors in VIOLETTE_FR
VIOLETTE_FR has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Silas Capital, Super Ordinary and Felix Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech companies are funded by this London-based venture capital firm. | – | felixcap.com | London, United Kingdom | |
PE firm invests in the US | – | monogramcapital.com | Beverly Hills, United States | |
An operational investment fund focused on premium brands is operated. | 2019 | excp.com | Paris, France | |
Venture capital firm making growth stage investments | 2012 | silascapital.com | New York, United States | |
Early-stage investments are made in US women-led tech startups. | – | femalefoundersfund.com | New York, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
Brands and creators are connected through an online marketplace. | 2017 | superordinary.co | Shanghai, China |
Investor details for VIOLETTE_FR
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of VIOLETTE_FR
10 people are tracked at VIOLETTE_FR (8 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Violette Serrat | Founder | Leadership |
Carlos Jadraque | Executive Creative Director | Leadership |
Ann Jacoby | Director, Creative Services | Leadership |
Chloé Loisillier | General Manager Europe | Leadership |
Heidi Merris | President | Leadership |
Meghan Nguy | Director of Product Development | Leadership |
Simon Sarazin | President | Leadership |
Madeline Clough | Executive Assistant To Chief Executive Officer | Leadership |
Léa Malavard | Responsable Adjointe Marketing Europe | Team |
Sofiane Ryan J. | Senior Brand Manager Europe | Team |
Complete people profiles for VIOLETTE_FR
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of VIOLETTE_FR
3 dated milestones of VIOLETTE_FR across 3 years, from founding to its latest funding, stage changes and deals.
- Founded VIOLETTE_FR is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Series B,.
Competitors of VIOLETTE_FR
VIOLETTE_FR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mented Cosmetics, MERIT, LIVETINTED, Subtl Beauty and HAUS LABORATORIES, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mentedcosmetics.com | 2016 | New York, United States | $9M | – | Internet first brand offering cosmetic products | |
| meritbeauty.com | 2021 | Los Angeles, United States | $20M | – | Eco-friendly beauty products are offered online by MERIT. | |
| livetinted.com | 2017 | Los Angeles, United States | $21.36M | – | Internet-first brand offering apparel and beauty products for women | |
| subtlbeauty.com | 2017 | Pittsburgh, United States | $5.5M | – | Makeup products are sold online with customization options. | |
| hauslabs.com | 2012 | Manhattan Beach, United States | – | – | Private label makeup products are provided in a cruelty-free range. | |
| saiehello.com | 2019 | New York, United States | – | – | Multi-category makeup products are offered by internet-first brand Saie. | |
| kjaerweis.com | 2007 | New York, United States | – | – | Multi-category vegan makeup products are offered online. | |
| deckofscarlet.com | 2017 | Manhattan, United States | – | 69 | Vegan makeup products are offered online by this brand. | |
| katherinecosmetics.com | 2013 | Rancho Santa Fe, United States | $3.26M | 4 | Private label brand of makeup products |
Detailed competitors of VIOLETTE_FR
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of VIOLETTE_FR
The website of VIOLETTE_FR (violettefr.com) receives about 256.4K visits a month and ranks #148,104 among all websites worldwide, #7,700 in Beauty and Cosmetics.
- Monthly visits256.4K
▼ 9.4% vs previous month
- Unique visitors129.6K
per month
- Global rank#148,104
among all websites
- Category rank#7,700
Lifestyle · Beauty and Cosmetics
- Bounce rate45%
- Pages per visit3.3
- Average visit1 min 45 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with VIOLETTE_FR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ohmycream.co.uk | ohmycream.co.uk | 100% | – | – | – |
| theoutset.com | 89% | 60K | #528,986 | View details | |
| mobbeauty.com | 89% | – | #471,071 | View details | |
| versedskin.com | 89% | 101K | #319,568 | View details | |
| makeupbymario.com | 88% | 270.8K | #95,567 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for VIOLETTE_FR
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Violette_Fr
Complete news archive for VIOLETTE_FR
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to VIOLETTE_FR
10 companies that operate in the same segment as VIOLETTE_FR (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about VIOLETTE_FR
VIOLETTE_FR was founded in 2021.
VIOLETTE_FR is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
VIOLETTE_FR is a funded company, having raised a total of $2.75M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.75M, raised on Jun 2021.
VIOLETTE_FR is focused on providing innovative beauty products including makeup, skincare, haircare, and fragrances. The company operates in the personal care sector, emphasizing vegan and cruelty-free solutions. Products are designed to be safe, effective, and conscious, with offerings like Plume Lip, Boum-Boum Milk, and Yeux Paint. Sustainability is prioritized through initiatives like carbon-neutral delivery options and contributions to environmental organizations.
VIOLETTE_FR's top competitors include MERIT, Mented Cosmetics and Subtl Beauty.
VIOLETTE_FR offers Plume Lip, Boum-Boum Milk, Yeux Paint, Bisou Balm, and Avec Amour.
VIOLETTE_FR has 7 investors. Key investors include Silas Capital, Super Ordinary, Felix Capital, Monogram Capital Partners, and Experienced Capital.
The website of VIOLETTE_FR receives about 256 thousand visits a month and ranks #148,104 among all websites worldwide.