About Visible Technologies
Visible Technologies is a Media & Entertainment company based in Bellevue (United States) founded in 2005 by Dean Graziano, and was acquired by Cision in September 2014. Social Media Monitoring platform. It operates in the Media & Entertainment and Technology sectors. Visible Technologies has raised $50.99 million across 10 funding rounds from investors including Cision, Investor and WPP. Visible Technologies has completed 1 acquisition, including Cymfony. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its legal entity is Visible Technologies, Inc. Its competitors include Sprout Social, Launchmetrics and CreativeX; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2005 and based in Bellevue, United States, Visible Technologies operates in the social media intelligence sector. The platform enables monitoring of brand buzz, competitors, and consumer sentiment across global networks. Enriched analytics, configurable dashboards, and on-demand search are offered for marketing and PR professionals. Customer engagement tools are integrated, with the product now embedded in Cisions Social Software. Operations serve clients including Microsoft, FedEx, and AMEX.
- Headquarters Bellevue, United States
- Founders Dean Graziano
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website visibletechnologies.com
- Social LinkedIn
- Acquired by Cision (Sep 2014)
- Legal Name Visible Technologies, Inc.
Funding Insights of Visible Technologies
Visible Technologies has successfully raised a total of $50.99M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $2.8 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $50.99M
- Total Rounds 10
- Last Round Series C — $2.8M
- First Round $3.5M
(Aug 2006)
- Investors Count 6
All 10 funding rounds of Visible Technologies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | $2.8M | Series C | – | – | – |
| Feb 2013 | $750,514 | Series C | – | – | – |
| Dec 2011 | $5.5M | Series C | – | Investor | |
| Jun 2011 | $4.01M | Series C | – | Centurion Holdings, Ignition Partners | – |
| Jan 2010 | $22.42M | Series C | – | Centurion Holdings, Investor Growth Capital | |
| Dec 2009 | $1M | Debt – Conventional | – | – | – |
| Oct 2009 | $8M | Debt – Conventional | – | – | |
| Oct 2009 | Series C | – | – | ||
| Sep 2007 | $12M | Series B | – | – | |
| Aug 2006 | $3.5M | Series A | – | – |
8 investors in total: 8 institutional.
Investors in Visible Technologies
Visible Technologies has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Cision, Investor and WPP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed by the Wallenberg family into Nordic sectors. | 1916 | investorab.com | Stockholm, Sweden | |
| centurionh.com | ||||
Venture capital firm | iqt.org | Washington, Dc, United States | ||
Corporate-backed venture capital firm focused on fintech, energy, and multiple sectors | investorgrowthcapital.com | New York, United States | ||
Ignition Partners is engaged in venture capital for enterprise software. | ignitionpartners.com | Los Altos, United States | ||
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom | |
Cloud-based PR platform is provided for business media management. | 1867 | cision.com | Chicago, United States | |
Influencer marketing and analytics solutions are provided for communicators. | 1992 | vocus.com | Beltsville, United States |
Investor details for Visible Technologies
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Visible Technologies
1 people are tracked at Visible Technologies (1 in leadership).
| Name | Role | Group |
|---|---|---|
Dean Graziano | Co-Founder | Leadership |
Complete people profiles for Visible Technologies
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Visible Technologies
Visible Technologies has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cymfony.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Media intelligence and measurement software | cymfony.com | Boston, United States | 1996 | Apr 2012 | •••• |
Complete acquisition details for Visible Technologies
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Timeline of Visible Technologies
5 dated milestones of Visible Technologies across 9 years, from founding to its latest funding, stage changes and deals.
Competitors of Visible Technologies
Visible Technologies has 3 listed competitors in our database, 3 of them funded. They include Sprout Social, Launchmetrics and CreativeX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. |
Detailed competitors of Visible Technologies
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Web traffic of Visible Technologies
Websites that share an audience with Visible Technologies (visibletechnologies.com).
Websites whose visitors overlap most with Visible Technologies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| techrigy.com | 100% | View details | |||
attensity.com | attensity.com | 77% | – | ||
| cymfony.com | 76% | View details | |||
| networkedinsights.com | 57% | View details | |||
| facebook.com | 57% | 12.1B | #3 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Visible Technologies
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Visible Technologies (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Visible Technologies
Complete news archive for Visible Technologies
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Frequently Asked Questions about Visible Technologies
Visible Technologies was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Visible Technologies is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.
Visible Technologies is a funded company, having raised a total of $50.99M across 10 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Aug 2006.
Founded in 2005 and based in Bellevue, United States, Visible Technologies operates in the social media intelligence sector. The platform enables monitoring of brand buzz, competitors, and consumer sentiment across global networks. Enriched analytics, configurable dashboards, and on-demand search are offered for marketing and PR professionals. Customer engagement tools are integrated, with the product now embedded in Cisions Social Software. Operations serve clients including Microsoft, FedEx, and AMEX.
Visible Technologies's top competitors include Sprout Social, CreativeX and Launchmetrics.
Visible Technologies has made 1 acquisition, including Cymfony.
Visible Technologies has 8 investors. Key investors include Cision, Investor, WPP, Vocus, and Ignition Partners.
Visible Technologies operates through Visible Technologies, Inc..
Yes. Visible Technologies was acquired by Cision in September 2014.