About Whitmor
Whitmor is a Consumer company based in Southaven (United States) founded in 1946. It operates as a home furniture including shelves and racks is manufactured by Whitmor. The company has 9 employees. Whitmor has completed 1 acquisition, including NEAT Method. Its chief executive is Peter Felsenthal. Whitmor offers products and services including Clothes Storage, Shoe Storage, Hangers, Laundry Containers, and Shelving. Its focus areas include Consumer Goods, Home Furnishing Products, Home Furniture and Multi-Category. Its legal entity is THE WHITMOR COMPANY, INC. Its competitors include La-Z-Boy, Tommy Bahama, Lalo, Caavo and Arhaus and 5 more; 7 of its 10 listed competitors have raised funding.
Company details
Whitmor was established in 1946 and is headquartered in Southaven, United States. Home furniture is produced by the company, encompassing items such as shelves, racks, carts, and stands. These products are distributed through online channels and various retailers. Operations focus on the manufacturing sector, serving domestic markets with practical storage and organization solutions.
- Headquarters Southaven, United States
- Employees 9
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website whitmor.com
- Social LinkedIn X Facebook Instagram
- Legal Name The Whitmor Company, Inc.
- Latest Funding Round$27.5M (USD), Debt – Conventional
Nov 2023
- Investors
- Employee Count9
- Investments & Acquisitions
Products & Services of Whitmor
Whitmor offers a comprehensive portfolio of products and services, including Clothes Storage, Shoe Storage, Hangers, Laundry Containers, and Shelving.
Organizers for clothing and closet management.
Products for organizing shoes and accessories.
Tools for hanging garments efficiently.
Containers for laundry organization and transport.
Racks for home shelving and space optimization.
Funding Insights of Whitmor
- Total Rounds 1
- Last Round Debt – Conventional — $27.5M
- First Round $27.5M
(Nov 2023)
- Investors Count 1
All 1 funding rounds of Whitmor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $27.5M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Whitmor
Whitmor has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Gibraltar Business Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Working capital and asset-based loans are provided to businesses. | 2009 | gibraltarbc.com | Northbrook, United States |
Investor details for Whitmor
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People of Whitmor
11 people are tracked at Whitmor (5 in leadership, 6 in team); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Peter Felsenthal | CEO | Leadership |
Stephen Bertucci | Director Product Development | Leadership |
Tom Rathsack | Vice President Sales | Leadership |
Michael Herndon | Vice President Of Product | Leadership |
Quita B. Taylor | Director Of Financial Operations | Leadership |
Bill Banks | Data & Telemarketing Accounts Manager | Team |
Sandie Coleman | Accouting Clerk | Team |
Melinda Reed | Sales And Merchandising | Team |
Wayne Allen | Maintenance And Facilities Manager | Team |
Elaine Felsenthal | Amazon Strategic Account Manager | Team |
Salima Hirani | Senior Financial Analyst | Team |
Complete people profiles for Whitmor
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Investments & Acquisitions by Whitmor
Whitmor has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include NEAT Method.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Luxury home organizing services are provided nationwide. | neatmethod.com | Southaven, United States | 2011 | Oct 2017 | •••• |
Complete acquisition details for Whitmor
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Timeline of Whitmor
3 dated milestones of Whitmor across 77 years, from founding to its latest funding, stage changes and deals.
- Founded Whitmor is founded.
- Acquisition Acquires NEAT Method.
- Funding First funding round of $27.5M.
Competitors of Whitmor
Whitmor has 10 listed competitors in our database, 7 of them funded. They include La-Z-Boy, Tommy Bahama, Lalo, Caavo and Arhaus, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| la-z-boy.com | 1928 | Chicago, United States | – | 6,692 | Home furniture is manufactured and retailed by La-Z-Boy. | |
| tommybahama.com | 1993 | Paradise, United States | – | – | Men's and women's apparel, beachwear, and home goods are retailed. | |
| meetlalo.com | 2018 | New York, United States | $15.67M | 18 | Baby and toddler products are designed and sold by Lalo. | |
| caavo.com | 2015 | Milpitas, United States | $34.5M | 13 | Private label brand of universal remote controllers | |
| arhaus.com | 1986 | Cleveland, United States | – | 3,471 | Home improvement products including furniture and decor are manufactured. | |
| americanleather.com | 1990 | Dallas, United States | $47.6M | 1,312 | Custom upholstered furniture is manufactured in-house using just-in-time methods. | |
| brooklinen.com | 2013 | New York, United States | $60M | – | Internet-first brand of home textiles | |
| miliboo.com | 2007 | Annecy, France | $8.6M | – | Contemporary furniture is manufactured and sold online by Miliboo. | |
| lovesac.com | 1998 | Stamford, United States | $33M | – | Modular home furniture is manufactured and distributed by Lovesac. | |
| dormify.com | 2011 | Rockville, United States | $12.98M | 15 | Internet first brand offering home improvement products |
Detailed competitors of Whitmor
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Web traffic of Whitmor
The website of Whitmor (whitmor.com) receives about 4.9K visits a month.
- Monthly visits4.9K
▼ 64% vs previous month
Websites whose visitors overlap most with Whitmor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| closetmaid.com | 100% | 70.3K | #394,406 | View details | |
sterilite.com | sterilite.com | 73% | – | #323,145 | – |
stacksandstacks.com | stacksandstacks.com | 73% | – | – | – |
garmentrack.com | garmentrack.com | 73% | – | #6,731,348 | – |
handylaundry.com | handylaundry.com | 72% | – | #3,412,845 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Whitmor
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- 12 similar websites
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Top companies in Home & Living Products
10 companies that operate in the same segment as Whitmor (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | 1,807 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 323.07 M | – | 272 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 339.7 M | USD 497 M | 806 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Whitmor
Complete news archive for Whitmor
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Frequently Asked Questions about Whitmor
Whitmor was founded in 1946 and raised its 1st funding round 77 years after it was founded.
Whitmor is headquartered in Southaven, United States. It is registered at Southaven, Mississippi, United States.
Peter Felsenthal is the current CEO of Whitmor.
Whitmor has 9 employees.
Whitmor was established in 1946 and is headquartered in Southaven, United States. Home furniture is produced by the company, encompassing items such as shelves, racks, carts, and stands. These products are distributed through online channels and various retailers. Operations focus on the manufacturing sector, serving domestic markets with practical storage and organization solutions.
Whitmor's top competitors include Arhaus, La-Z-Boy and Brooklinen.
Whitmor offers Clothes Storage, Shoe Storage, Hangers, Laundry Containers, and Shelving.
Whitmor has made 1 acquisition, including NEAT Method.
Whitmor has 1 investor. Key investors include Gibraltar Business Capital.
Whitmor operates through The Whitmor Company, Inc..