About Yoka
Yoka is a Retail company based in Beijing (China) founded in 2006, and was acquired by Spearhead in May 2016. It operates as a luxury fashion content is delivered via an online portal. It operates in the Retail and Media & Entertainment sectors. Yoka has raised $15 million across 3 funding rounds from investors including Baidu, Hearst and Eight Roads Ventures. Its focus areas include Consumer, Fashion Tech, Content Platform and Aggregators. Its competitors include Yandex, Goop, Joyus, Thrillist and WhoWhatWear and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
YOKA.com is a online content portal for high end luxury fashion. YOKA has become a comprehensive sub-brand of Trends Media Group with 17 magazines published. Trends has partnered with world famous media groups through copyright cooperation and joint ventures. In 2013, Trends received 15 million in their Series A round of funding led by Baidu, followed by Fidelity Growth Partners, Hearst Corporation, Matrix Partners, and IDG.
Funding Insights of Yoka
Yoka has successfully raised a total of $15M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $15 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 3
- Last Round Series C — $15M
- Investors Count 5
All 3 funding rounds of Yoka with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $15M | Series C | – | Baidu | |
| May 2011 | – | Series B | – | – | |
| May 2009 | – | Series A | – | Hearst, IDG Capital | – |
6 investors in total: 6 institutional.
Investors in Yoka
Yoka has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Baidu, Hearst and Eight Roads Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this venture capital firm. | – | matrixpartners.com.cn | Chaoyang, China | |
Venture capital investment and global platform support for startups. | 2008 | eightroads.com | London, United Kingdom | |
Venture capital firm | – | idgcapital.com | New York, United States | |
AI-enabled keyword-based search engine is operated for information retrieval. | 2000 | baidu.com | Beijing, China | |
Media conglomerate | 1887 | hearst.com | New York, United States | |
- | – | spearhead.com.cn | - |
Investor details for Yoka
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Timeline of Yoka
4 dated milestones of Yoka across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Yoka is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $15.0M.
- Exit Acquired by Spearhead.
Competitors of Yoka
Yoka has 8 listed competitors in our database, 6 of them funded. They include Yandex, Goop, Joyus, Thrillist and WhoWhatWear, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yandex.ru | 2000 | Moscow, Russia | – | – | Blog focusing on music, market, video, and other related topics | |
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| joyus.com | 2011 | Los Angeles, United States | $43.4M | – | Fashion discovery through short videos | |
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. | |
| qutoutiao.net | 2016 | Shanghai, China | $242M | – | Content is aggregated and personalized for mobile users via AI. | |
| buzznet.com | 2005 | Los Angeles, United States | $43.5M | – | Lifestyle news on entertainment, style, and music is delivered online. | |
| littlethings.com | 2014 | New York, United States | – | 93 | Digital media platform with inspirational content |
Detailed competitors of Yoka
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Web traffic of Yoka
Websites that share an audience with Yoka (yoka.com).
Websites whose visitors overlap most with Yoka. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trends.com.cn | 100% | – | #8,610,028 | View details | |
ellechina.com | ellechina.com | 98% | – | #531,552 | – |
| sohu.com | 97% | 64.1M | #723 | View details | |
rayli.com.cn | rayli.com.cn | 86% | – | – | – |
| pclady.com.cn | 86% | – | #2,515,940 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Yoka
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Yoka (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Yoka
Complete news archive for Yoka
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Frequently Asked Questions about Yoka
Yoka was founded in 2006 and raised its 1st funding round 3 years after it was founded.
Yoka is headquartered in Beijing, China.
Yoka is a funded company, having raised a total of $15M across 3 funding rounds to date.
YOKA.com is a online content portal for high end luxury fashion. YOKA has become a comprehensive sub-brand of Trends Media Group with 17 magazines published. Trends has partnered with world famous media groups through copyright cooperation and joint ventures. In 2013, Trends received 15 million in their Series A round of funding led by Baidu, followed by Fidelity Growth Partners, Hearst Corporation, Matrix Partners, and IDG.
Yoka's top competitors include Yandex, Goop and WhoWhatWear.
Yoka has 6 investors. Key investors include Baidu, Hearst, Eight Roads Ventures, Matrix Partners China, and IDG Capital.
Yes. Yoka was acquired by Spearhead in May 2016.