About Zaius
Zaius is a Technology company based in Leesburg (United States) founded in 2012, and was acquired by Optimizely in March 2021. Audience segmentation and contextual targeting are enabled through behavioral analysis. Zaius has raised $50.8 million across 4 funding rounds from investors including Optimizely, Insight Partners and Matrix. The company has 46 employees. Its website zaius.com draws about 59 thousand monthly visits. Zaius offers products and services including Optimizely Data Platform and CDP Audience Sync. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is ZAIUS, INC. Its competitors include Twilio, Acquia and Segment; 3 of its 3 listed competitors have raised funding.
Company details
Zaius was founded in 2012 in Leesburg, United States, as a behavioral marketing platform in the martech sector. Customer data from various channels is collected and stitched to individual profiles in real-time. Behavior is modeled to deliver instant analytics on key attributes and patterns. Engagement is facilitated across channels like email, paid advertising, and mobile, supporting operations for data-driven customer interactions.
- Headquarters Leesburg, United States
- Employees 46
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Website zaius.com
- Social LinkedIn X Facebook
- Acquired by Optimizely (Mar 2021)
- Legal Name Zaius, Inc.
- Total Equity Funding$50.8M (USD)
in 4 rounds
- Latest Funding Round$30M (USD), Series B
Apr 2018
- InvestorsOptimizely
& 4 more
- Employee Count46
- Acquired byOptimizely
(Mar 2021)
Products & Services of Zaius
Zaius offers a comprehensive portfolio of products and services, including Optimizely Data Platform and CDP Audience Sync.
Unifies and segments customer data for real-time activation.
Syncs segments from external CDPs for experimentation.
Funding Insights of Zaius
Zaius has successfully raised a total of $50.8M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $50.8M
- Total Rounds 4
- Last Round Series B — $30M
- First Round $6.3M
(Jun 2014)
- Investors Count 4
All 4 funding rounds of Zaius with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $30M | Series B | – | Insight Partners | |
| Jun 2017 | $6.5M | Series A | – | Underscore VC | |
| Apr 2016 | $8M | Series A | – | Underscore VC | |
| Jun 2014 | $6.3M | Series A | – | Matrix | – |
5 investors in total: 5 institutional.
Investors in Zaius
Zaius has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Optimizely, Insight Partners and Matrix.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Early-stage ventures are funded by the investment firm. | matrix.vc | San Francisco, United States | ||
Seed & early stage tech-focused venture capital firm investing in geographies such as the US | underscore.vc | Boston, United States | ||
Investments in tech startups are made by Leaders Fund. | leaders.vc | Toronto, Canada | ||
Cloud-based platform for digital experience management and content marketing | 2009 | optimizely.com | San Francisco, United States |
Investor details for Zaius
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Zaius
451 people are tracked at Zaius (133 in leadership, 318 in team); the tracked headcount is 46.
| Name | Role | Group |
|---|---|---|
Sebastiaan De Jong | Chief Revenue Officer | Leadership |
Laura Thiele | Chief People Officer | Leadership |
Rakibul Alam | Director, Global Accounts Payable | Leadership |
Anika Nayeer Rahman | Senior Financial Business Partner | Leadership |
Jhon Conge | Art Director | Leadership |
Matt Gay | Director, Strategic Partnerships & Alliances | Leadership |
Joost de Stigter | Director, Sales Development | Leadership |
Craig W. | Director, Product Design | Leadership |
Eric Hubert | Director Of Engineering | Leadership |
Alex Atzberger | CEO | Leadership |
Jean Carroll | Programme Director - Quote To Revenue (recognition) | Leadership |
Jamie Laing | Director, Global Technology And Strategic Partnerships | Leadership |
Peter Yeung | Chief Information Officer & Global Data Protection Officer | Leadership |
Allison Skidmore | Chief Customer Officer, Optimizely | Leadership |
Brett Samuels | Partner Development Manager | Leadership |
Shafqat Islam | General Manager | Leadership |
Jackie Steele | Director, Talent Acquisition | Leadership |
Maddie Stein | Senior Human Resources Business Partner | Leadership |
Suzanne Kavanagh | Director, Customer Onboarding Strategy | Leadership |
Joanna Hoheisel | Director Business Consulting & Technical Support Services | Leadership |
431 more people are available in the full profile.
Complete people profiles for Zaius
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Zaius
4 dated milestones of Zaius across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Zaius is founded.
- Funding First funding round of $6.3M.
- Funding Latest funding round, Series B, of $30.0M.
- Exit Acquired by Optimizely.
Competitors of Zaius
Zaius has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Segment.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. |
Detailed competitors of Zaius
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Zaius
The website of Zaius (zaius.com) receives about 59.3K visits a month and ranks #771,186 among all websites worldwide, #6,213 in Business Services.
- Monthly visits59.3K
▲ 15.2% vs previous month
- Unique visitors33.6K
per month
- Global rank#771,186
among all websites
- Category rank#6,213
Business and Consumer Services · Business Services
- Bounce rate89%
- Pages per visit1.1
- Average visit4 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Zaius. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
betaboston.com | betaboston.com | 100% | – | ||
hatchbuck.com | hatchbuck.com | 59% | #1,119,009 | – | |
| skyword.com | 58% | 84K | #395,736 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Zaius (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Zaius
Complete news archive for Zaius
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Frequently Asked Questions about Zaius
Zaius was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Zaius is headquartered in Leesburg, United States. It is registered at Leesburg, Virginia, United States.
Zaius is a funded company, having raised a total of $50.8M across 4 funding rounds to date. The company's 1st funding round was a Series A of $6.3M, raised on Jun 2014.
Zaius has 46 employees.
Zaius was founded in 2012 in Leesburg, United States, as a behavioral marketing platform in the martech sector. Customer data from various channels is collected and stitched to individual profiles in real-time. Behavior is modeled to deliver instant analytics on key attributes and patterns. Engagement is facilitated across channels like email, paid advertising, and mobile, supporting operations for data-driven customer interactions.
Zaius offers Optimizely Data Platform and CDP Audience Sync.
Zaius has 5 investors. Key investors include Optimizely, Insight Partners, Matrix, Underscore VC, and Leaders Fund.
Zaius operates through Zaius, Inc..
Yes. Zaius was acquired by Optimizely in March 2021.