About Aptology
Aptology is a company based in San Francisco (United States) founded in 2015 was acquired by Mediafly in October 2022.. Aptology has raised $9.93 million across 2 funding rounds from investors including Mediafly, Zetta Venture Partners and Core Capital Partners. Aptology offers products and services including Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling. Aptology operates in a competitive market with competitors including Varicent, Atrium, Rallyware, SetSail and Prodoscore, among others.
- Headquarter San Francisco, United States
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Products & Services of Aptology
Aptology offers a comprehensive portfolio of products and services, including Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Prepares teams for sales opportunities with content and training.
Manages and distributes branded sales materials efficiently.
Delivers anytime training to enhance seller performance.
Creates interactive experiences to convert buyer interactions.
Quantifies value to build trust and close deals faster.
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Funding Insights of Aptology
Aptology has successfully raised a total of $9.93M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.53 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $1.5M
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First Round
First Round
(24 Apr 2019)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2020 | Amount | Series A - Aptology | Valuation |
investors |
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| Apr, 2019 | Amount | Series A - Aptology | Valuation | Zetta Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Aptology
Aptology has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Mediafly, Zetta Venture Partners and Core Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Seed and early-stage tech investments are made in the US.
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Founded Year | Domain | Location | |
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Core Capital Partners is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Early-stage enterprise startups are funded by WestWave Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Aptology
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Aptology
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aptology Comparisons
Competitors of Aptology
Aptology operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Varicent, Atrium, Rallyware, SetSail and Prodoscore, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Incentive compensation and sales performance solutions are provided for enterprises.
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| domain | founded_year | HQ Location |
Workforce analytics platform is offered for sales performance monitoring.
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| domain | founded_year | HQ Location |
Employees are onboarded, trained, and engaged via a gamified platform.
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| domain | founded_year | HQ Location |
SetSail is recognized as a provider of sales AI and data solutions.
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| domain | founded_year | HQ Location |
Employee productivity is tracked via AI on Google Workspace apps.
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| domain | founded_year | HQ Location |
Enterprise analytics are provided for employee productivity insights.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Aptology
When was Aptology founded?
Aptology was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Where is Aptology located?
Aptology is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Aptology a funded company?
Aptology is a funded company, having raised a total of $9.93M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.4M, raised on Apr 24, 2019.
What does Aptology do?
Aptology was founded in 2015 in San Francisco, United States, within the sales performance management sector. A data-driven platform is utilized to evaluate sales representatives through machine learning algorithms. Factors such as personality, emotional intelligence, and behavior are considered in assessments. Performance data is provided to managers for access, with strengths and weaknesses mapped to address potential future losses in operations.
Who are the top competitors of Aptology?
What products or services does Aptology offer?
Aptology offers Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling.
Who are Aptology's investors?
Aptology has 5 investors. Key investors include Mediafly, Zetta Venture Partners, Core Capital Partners, WestWave Capital, and Handshake Ventures.
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