Aptology

San Francisco, United States Founded: 2015 • Age: 11 yrs Acquired By Mediafly
AI-based sales rep performance measurement solution
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About Aptology

Aptology is a company based in San Francisco (United States) founded in 2015 was acquired by Mediafly in October 2022.. Aptology has raised $9.93 million across 2 funding rounds from investors including Mediafly, Zetta Venture Partners and Core Capital Partners. Aptology offers products and services including Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling. Aptology operates in a competitive market with competitors including Varicent, Atrium, Rallyware, SetSail and Prodoscore, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $9.93 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.53 M (USD), Series A

    Jul 31, 2020

  • Investors
    Mediafly

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    Mediafly

    (Oct 18, 2022)

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Products & Services of Aptology

Aptology offers a comprehensive portfolio of products and services, including Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Prepares teams for sales opportunities with content and training.

Manages and distributes branded sales materials efficiently.

Delivers anytime training to enhance seller performance.

Creates interactive experiences to convert buyer interactions.

Quantifies value to build trust and close deals faster.

People of Aptology
Headcount 50-200
Employee Profiles 35
Employee Profiles
People
Tim Jeanes
Staff Engineer
People
Kristy Navarro
Account Development Manager
People
Todd Graham
Director Customer Experience
People
Mary Catherine Hock
Senior Value Engineer

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Funding Insights of Aptology

Aptology has successfully raised a total of $9.93M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.53 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $1.5M
  • First Round

    (24 Apr 2019)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2020 Amount Series A - Aptology Valuation

investors

Apr, 2019 Amount Series A - Aptology Valuation Zetta Venture Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Aptology

Aptology has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Mediafly, Zetta Venture Partners and Core Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Seed and early-stage tech investments are made in the US.
Founded Year Domain Location
Core Capital Partners is engaged in venture capital investments.
Founded Year Domain Location
Early-stage enterprise startups are funded by WestWave Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Aptology

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Aptology

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Aptology Comparisons

Employees
+
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Competitors of Aptology

Aptology operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Varicent, Atrium, Rallyware, SetSail and Prodoscore, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Incentive compensation and sales performance solutions are provided for enterprises.
domain founded_year HQ Location
Workforce analytics platform is offered for sales performance monitoring.
domain founded_year HQ Location
Employees are onboarded, trained, and engaged via a gamified platform.
domain founded_year HQ Location
SetSail is recognized as a provider of sales AI and data solutions.
domain founded_year HQ Location
Employee productivity is tracked via AI on Google Workspace apps.
domain founded_year HQ Location
Enterprise analytics are provided for employee productivity insights.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Aptology

Frequently Asked Questions about Aptology

When was Aptology founded?

Aptology was founded in 2015 and raised its 1st funding round 4 years after it was founded.

Where is Aptology located?

Aptology is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Aptology a funded company?

Aptology is a funded company, having raised a total of $9.93M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.4M, raised on Apr 24, 2019.

What does Aptology do?

Aptology was founded in 2015 in San Francisco, United States, within the sales performance management sector. A data-driven platform is utilized to evaluate sales representatives through machine learning algorithms. Factors such as personality, emotional intelligence, and behavior are considered in assessments. Performance data is provided to managers for access, with strengths and weaknesses mapped to address potential future losses in operations.

Who are the top competitors of Aptology?

Aptology's top competitors include Atrium, Varicent and Rallyware.

What products or services does Aptology offer?

Aptology offers Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling.

Who are Aptology's investors?

Aptology has 5 investors. Key investors include Mediafly, Zetta Venture Partners, Core Capital Partners, WestWave Capital, and Handshake Ventures.

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