About Aptology
Aptology is a Technology company based in San Francisco (United States) founded in 2015, and was acquired by Mediafly in October 2022. AI-based sales rep performance measurement solution. Aptology has raised $9.93 million across 2 funding rounds from investors including Mediafly, Zetta Venture Partners and Core Capital Partners. The company was acqui-hired. Aptology offers products and services including Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling. Its focus areas include Enterprise Applications, Sales Force Automation and Performance Management. Its competitors include Atrium, Rallyware and SetSail; 3 of its 3 listed competitors have raised funding.
Company details
Aptology was founded in 2015 in San Francisco, United States, within the sales performance management sector. A data-driven platform is utilized to evaluate sales representatives through machine learning algorithms. Factors such as personality, emotional intelligence, and behavior are considered in assessments. Performance data is provided to managers for access, with strengths and weaknesses mapped to address potential future losses in operations.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website aptology.com
- Social LinkedIn X YouTube
- Acquired by Mediafly (Oct 2022)
Products & Services of Aptology
Aptology offers a comprehensive portfolio of products and services, including Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling.
Prepares teams for sales opportunities with content and training.
Manages and distributes branded sales materials efficiently.
Delivers anytime training to enhance seller performance.
Creates interactive experiences to convert buyer interactions.
Quantifies value to build trust and close deals faster.
Apps and channels of Aptology
its YouTube channel Mediafly has 147 subscribers and 30 videos.
Videos from Aptology
The most watched videos on Aptology's YouTube channel, Mediafly (147 subscribers). Click a video to play it here.
More on Mediafly.
Funding Insights of Aptology
Aptology has successfully raised a total of $9.93M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.53 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.93M
- Total Rounds 2
- Last Round Series A — $1.53M
- First Round $8.4M
(Apr 2019)
- Investors Count 4
All 2 funding rounds of Aptology with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $1.53M | Series A | – | – | – |
| Apr 2019 | $8.4M | Series A | – | Zetta Venture Partners |
5 investors in total: 5 institutional.
Investors in Aptology
Aptology has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Mediafly, Zetta Venture Partners and Core Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage tech investments are made in the US. | zettavp.com | San Francisco, United States | ||
Core Capital Partners is engaged in venture capital investments. | core-capital.com | Washington, Dc, United States | ||
Early-stage enterprise startups are funded by WestWave Capital. | 2021 | westwavecapital.com | ||
| handshakeventures.com | ||||
SaaS content management solutions are delivered for sales teams. | 2006 | mediafly.com | Chicago, United States |
Investor details for Aptology
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Aptology
35 people are tracked at Aptology (10 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Mo Ghaucha | Global Account Director | Leadership |
Todd Graham | Director Customer Experience | Leadership |
Keith Parrish | CFO | Leadership |
Jodie Jansen | Chief Customer Officer | Leadership |
Stephanie Wright | Senior Account Director | Leadership |
Tony Kavados | Chief Sales Officer | Leadership |
Vivian Wendell | Account Director | Leadership |
Marcus Miranda | Account Director | Leadership |
Jackie Steger | VP Of Customer Success | Leadership |
Bryan Murphy | Director Of Engineering | Leadership |
Tim Jeanes | Staff Engineer | Team |
Nicole Pulliam | Customer Success Manager | Team |
Kristy Navarro | Account Development Manager | Team |
Mary Catherine Hock | Senior Value Engineer | Team |
Ashley Lesperance | Senior Customer Success Manager | Team |
Joe Kane | Financial Analyst | Team |
Shweta Dwivedi | Project Manager | Team |
Andrew Bury | Salesforce Software Engineer | Team |
Thomas Zhang | Software Engineer | Team |
Taylor Davenport | Staff Engineer | Team |
15 more people are available in the full profile.
Complete people profiles for Aptology
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Aptology
4 dated milestones of Aptology across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Aptology is founded.
- Funding First funding round of $8.4M.
- Funding Latest funding round, Series A, of $1.5M.
- Exit Acquired by Mediafly.
Competitors of Aptology
Aptology has 3 listed competitors in our database, 3 of them funded. They include Atrium, Rallyware and SetSail.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| atriumhq.com | 2016 | San Francisco, United States | $33.5M | 53 | Workforce analytics platform is offered for sales performance monitoring. | |
| rallyware.com | 2012 | San Francisco, United States | $22.68M | Employees are onboarded, trained, and engaged via a gamified platform. | ||
| setsail.co | 2018 | San Mateo, United States | $33M | 24 | SetSail is recognized as a provider of sales AI and data solutions. |
Detailed competitors of Aptology
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as Aptology (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Frequently Asked Questions about Aptology
Aptology was founded in 2015 and raised its 1st funding round 4 years after it was founded.
Aptology is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Aptology is a funded company, having raised a total of $9.93M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.4M, raised on Apr 2019.
Aptology was founded in 2015 in San Francisco, United States, within the sales performance management sector. A data-driven platform is utilized to evaluate sales representatives through machine learning algorithms. Factors such as personality, emotional intelligence, and behavior are considered in assessments. Performance data is provided to managers for access, with strengths and weaknesses mapped to address potential future losses in operations.
Aptology offers Revenue Enablement, Content Management, Sales Readiness, Buyer Engagement, and Value Selling.
Aptology has 5 investors. Key investors include Mediafly, Zetta Venture Partners, Core Capital Partners, WestWave Capital, and Handshake Ventures.
Yes. Aptology was acquired by Mediafly in October 2022.