About Bonsai
Bonsai is a company based in Toronto (Canada) founded in 2016. It operates as a SaaS (Software-as-a-Service) and Two-Sided Marketplace. Bonsai has raised $22.38 million across 3 funding rounds from investors including Framework Venture Partners and Michael La Brier. Bonsai has completed 1 acquisition, including Mybestbrands. Bonsai offers products and services including Embedded Commerce Solution and Point of Discovery Checkout. Bonsai operates in a competitive market with competitors including Ador, WhoWhatWear, Clique Brands, onthelook and TopFloor, among others.
- Headquarter Toronto, Canada
- SectorsRetail
- Email••••••••
- Website shopbonsai.ca
- Social LinkedIn X Facebook
- Legal Name Shop Bonsai, Inc.
- Total Equity Funding$22.38M (USD)
in 3 rounds
- Latest Funding Round$16.82M (USD), Series A
Mar 2022
- InvestorsFramework Venture Partners
& 1 more
- Investments & Acquisitions
Products & Services of Bonsai
Bonsai offers a comprehensive portfolio of products and services, including Embedded Commerce Solution and Point of Discovery Checkout.
Embedded commerce is provided for seamless online shopping.
Checkout technology is enabled at content discovery points.
Funding Insights of Bonsai
Bonsai has successfully raised a total of $22.38M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $16.82 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.38M
- Total Rounds 3
- Last Round Series A — $16.82M
- First Round $2.5M
(May 2017)
- Investors Count 2
All 3 funding rounds of Bonsai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $16.82M | Series A | – | Framework Venture Partners | – |
| Jan 2020 | $3.05M | Angel Round | – | Michael La Brier | – |
| May 2017 | $2.5M | Seed | – | – | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Bonsai
Bonsai has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include Framework Venture Partners and Michael La Brier.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Software startups are invested in by Framework Venture Partners. | – | framework.vc | Toronto, Canada | |
ML Michael La Brier | - | – | unknown_4cb985b2933c4d908 | - |
Investor details for Bonsai
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Bonsai
11 people are tracked at Bonsai (1 in leadership, 6 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Corah G. | Director Of Product | Leadership |
Michael Caruso | Director | Board & advisors |
Bernard Boudreau | Director | Board & advisors |
Barbara Atkin | Director | Board & advisors |
Benjamin Smith | Director | Board & advisors |
Dean Di Simone | Director | Board & advisors |
Michael La Brier | Director | Board & advisors |
Andrei Borissenko | Data Developer | Team |
arya Bonsai | Online Marketing Manager | Team |
Houssem Ferjaoui | Full Stack Developer | Team |
Alen Kis | Senior Full Stack Developer | Team |
Complete people profiles for Bonsai
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Bonsai
Bonsai has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mybestbrands.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fashion products are aggregated online from various shops and brands. | mybestbrands.de | Munich, Germany | 2007 | Apr 2024 | •••• |
Complete acquisition details for Bonsai
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Bonsai
4 dated milestones of Bonsai across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Bonsai is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series A, of $16.8M.
- Acquisition Acquires Mybestbrands.
Competitors of Bonsai
Bonsai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ador, WhoWhatWear, Clique Brands, onthelook and TopFloor, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ador.com | 2009 | London, United Kingdom | $56.5M | – | Shoppable digital magazine | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. | |
| cliquebrands.com | 2006 | Los Angeles, United States | $23.13M | 121 | Internet first brand of casual and formal apparel wear for women | |
| onthelook.co.kr | 2019 | Seoul, South Korea | $5.5M | – | Multi-category fashion products are discovered via app-based content platform. | |
| topfloor.com | 2012 | Santa Monica, United States | $6M | – | Multi-category fashion products are discovered via online content platform. | |
| catalogspree.com | 2010 | Los Altos, United States | $7.4M | – | Digital catalogs from brands are browsed on iOS devices. | |
| madbow.com | 2016 | Gurugram, India | $2.14M | – | Multi-category fashion products are discovered via online content-driven platform. | |
| pickie.com | 2012 | New York, United States | $1M | – | Personalized iPad magazine is provided for direct shopping from content. |
Detailed competitors of Bonsai
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Bonsai
The website of Bonsai (shopbonsai.ca) receives about 63.9K visits a month.
- Monthly visits63.9K
▲ 4175.8% vs previous month
Websites whose visitors overlap most with Bonsai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
zengardenbonsai.com | zengardenbonsai.com | 100% | – | #4,505,806 | – |
news.ontariotechu.ca | news.ontariotechu.ca | 75% | – | #885,219 | – |
Latest news on Bonsai
Complete news archive for Bonsai
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Bonsai
10 companies that operate in the same segment as Bonsai (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Bonsai
Bonsai was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Bonsai is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Bonsai is a funded company, having raised a total of $22.38M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on May 2017.
Bonsai is established as a Toronto-based e-commerce platform that facilitates connections between content publishers and retailers through embedded commerce solutions. The platform is designed to enable seamless online shopping experiences by integrating checkout processes at the point of content discovery. Services are extended to publishers, merchants, and brands across various sectors, including wellness, beauty, lifestyle, and technology. Solutions are provided to enhance audience reach, improve conversion rates, and simplify purchasing journeys for high-intent readers. With access to over 6 million products and a reach of 300 million content consumers monthly, Bonsai is positioned as a significant player in the digital commerce space.
Bonsai's top competitors include Ador, WhoWhatWear and onthelook.
Bonsai offers Embedded Commerce Solution and Point of Discovery Checkout.
Bonsai has made 1 acquisition, including Mybestbrands.
Bonsai has 2 investors. Key investors include Framework Venture Partners, and Michael La Brier.
Bonsai operates through Shop Bonsai, Inc..