About Bonsai
Bonsai is a company based in Toronto (Canada) founded in 2016. It operates as a SaaS (Software-as-a-Service), and Two-Sided Marketplace. Bonsai has raised $22.38 million across 3 funding rounds from investors including Framework Venture Partners and Michael La Brier. Bonsai has completed 1 acquisition, including Mybestbrands. Bonsai offers products and services including Embedded Commerce Solution and Point of Discovery Checkout. Bonsai operates in a competitive market with competitors including Ador, WhoWhatWear, Clique Brands, onthelook and TopFloor, among others.
- Headquarter Toronto, Canada
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Sectors
Retail
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Email
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Phone
*********
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Website
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Social
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- Legal Name Shop Bonsai, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.38 M (USD)
in 3 rounds
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Latest Funding Round
$16.82 M (USD), Series A
Mar 30, 2022
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Investors
Framework Venture Partners
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Bonsai
Bonsai offers a comprehensive portfolio of products and services, including Embedded Commerce Solution and Point of Discovery Checkout. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Embedded commerce is provided for seamless online shopping.
Checkout technology is enabled at content discovery points.
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Funding Insights of Bonsai
Bonsai has successfully raised a total of $22.38M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $16.82 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $16.8M
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First Round
First Round
(17 May 2017)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2022 | Amount | Series A - Bonsai | Valuation | Framework Venture Partners |
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| Jan, 2020 | Amount | Angel Round - Bonsai | Valuation | Michael La Brier |
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| May, 2017 | Amount | Seed - Bonsai | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bonsai
Bonsai has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include Framework Venture Partners and Michael La Brier. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Software startups are invested in by Framework Venture Partners.
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Founded Year | Domain | Location | |
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ML
Michael La Brier |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bonsai
Bonsai has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mybestbrands. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Fashion products are aggregated online from various shops and brands.
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Bonsai
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bonsai Comparisons
Competitors of Bonsai
Bonsai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ador, WhoWhatWear, Clique Brands, onthelook and TopFloor, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Shoppable digital magazine
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| domain | founded_year | HQ Location |
Premium, shoppable fashion and style content is delivered online.
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| domain | founded_year | HQ Location |
Internet first brand of casual and formal apparel wear for women
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| domain | founded_year | HQ Location |
Multi-category fashion products are discovered via app-based content platform.
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| domain | founded_year | HQ Location |
Multi-category fashion products are discovered via online content platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bonsai
Frequently Asked Questions about Bonsai
When was Bonsai founded?
Bonsai was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Bonsai located?
Bonsai is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Is Bonsai a funded company?
Bonsai is a funded company, having raised a total of $22.38M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on May 17, 2017.
What does Bonsai do?
Bonsai is established as a Toronto-based e-commerce platform that facilitates connections between content publishers and retailers through embedded commerce solutions. The platform is designed to enable seamless online shopping experiences by integrating checkout processes at the point of content discovery. Services are extended to publishers, merchants, and brands across various sectors, including wellness, beauty, lifestyle, and technology. Solutions are provided to enhance audience reach, improve conversion rates, and simplify purchasing journeys for high-intent readers. With access to over 6 million products and a reach of 300 million content consumers monthly, Bonsai is positioned as a significant player in the digital commerce space.
Who are the top competitors of Bonsai?
Bonsai's top competitors include Ador, WhoWhatWear and onthelook.
What products or services does Bonsai offer?
Bonsai offers Embedded Commerce Solution and Point of Discovery Checkout.
How many acquisitions has Bonsai made?
Bonsai has made 1 acquisition, including Mybestbrands.
Who are Bonsai's investors?
Bonsai has 2 investors. Key investors include Framework Venture Partners, and Michael La Brier.
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