About Bonsai
Bonsai is a company based in Toronto (Canada) founded in 2016. It operates as a SaaS (Software-as-a-Service) and Two-Sided Marketplace. Bonsai has raised $22.38 million across 3 funding rounds from investors including Framework Venture Partners and Michael La Brier. Bonsai has completed 1 acquisition, including Mybestbrands. Bonsai offers products and services including Embedded Commerce Solution and Point of Discovery Checkout. Bonsai operates in a competitive market with competitors including Ador, WhoWhatWear, Clique Brands, onthelook and TopFloor, among others.
- Headquarter Toronto, Canada
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Sectors
Retail
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Email
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Phone
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Website
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Social
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- Legal Name Shop Bonsai, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$22.38 M (USD)
in 3 rounds
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Latest Funding Round
$16.82 M (USD), Series A
Mar 30, 2022
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Investors
Framework Venture Partners
& 1 more
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Employee Count
Not available
- Investments & Acquisitions
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Products & Services of Bonsai
Bonsai offers a comprehensive portfolio of products and services, including Embedded Commerce Solution and Point of Discovery Checkout.
Embedded commerce is provided for seamless online shopping.
Checkout technology is enabled at content discovery points.
People of Bonsai
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Funding Insights of Bonsai
Bonsai has successfully raised a total of $22.38M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $16.82 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Bonsai
Bonsai has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include Framework Venture Partners and Michael La Brier.
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Michael La Brier |
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Investor details for Bonsai
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Investments & Acquisitions by Bonsai
Bonsai has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mybestbrands.
Investment portfolio details for Bonsai
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Fashion products are aggregated online from various shops and brands.
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Complete acquisition details for Bonsai
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Financial Statements - Bonsai
Detailed financials for Bonsai
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Bonsai Comparisons
Peer comparison for Bonsai
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Competitors of Bonsai
Bonsai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ador, WhoWhatWear, Clique Brands, onthelook and TopFloor, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Shoppable digital magazine
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Premium, shoppable fashion and style content is delivered online.
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Internet first brand of casual and formal apparel wear for women
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Multi-category fashion products are discovered via app-based content platform.
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Multi-category fashion products are discovered via online content platform.
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Detailed competitors of Bonsai
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Latest news on Bonsai
Complete news archive for Bonsai
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Frequently Asked Questions about Bonsai
Bonsai was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Bonsai is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Bonsai is a funded company, having raised a total of $22.38M across 3 funding rounds to date.
Bonsai is established as a Toronto-based e-commerce platform that facilitates connections between content publishers and retailers through embedded commerce solutions. The platform is designed to enable seamless online shopping experiences by integrating checkout processes at the point of content discovery. Services are extended to publishers, merchants, and brands across various sectors, including wellness, beauty, lifestyle, and technology. Solutions are provided to enhance audience reach, improve conversion rates, and simplify purchasing journeys for high-intent readers. With access to over 6 million products and a reach of 300 million content consumers monthly, Bonsai is positioned as a significant player in the digital commerce space.
Bonsai's top competitors include Ador, WhoWhatWear and onthelook.
Bonsai offers Embedded Commerce Solution and Point of Discovery Checkout.
Bonsai has made 1 acquisition, including Mybestbrands.
Bonsai has 2 investors. Key investors include Framework Venture Partners, and Michael La Brier.