About onthelook
onthelook is a company based in Seoul (South Korea) founded in 2019 by Taejin Kim. onthelook has raised $5.5 million across 1 funding round from investors including KB Investment and NAVER D2 Startup Factory. onthelook operates in a competitive market with competitors including Ador, Bonsai, WhoWhatWear, Clique Brands and MadBow, among others.
- Headquarter Seoul, South Korea
- Founders Taejin Kim
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website onthelook.co.kr
- Social LinkedIn Facebook
- Total Equity Funding$5.5M (USD)
in 1 rounds
- Latest Funding Round$5.5M (USD), Series A
Dec 2022
- InvestorsKB Investment
& 1 more
Funding Insights of onthelook
onthelook has successfully raised a total of $5.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5.5 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.5M
- Total Rounds 1
- Last Round Series A β $5.5M
- First Round $5.5M
(Dec 2022)
- Investors Count 2
All 1 funding rounds of onthelook with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $5.5M | Series A | β | KB Investment |
2 investors in total: 2 institutional.
Investors in onthelook
onthelook has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include KB Investment and NAVER D2 Startup Factory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in early-stage tech startups | 1990 | kbic.co.kr | Seoul, South Korea | |
Tech startups are accelerated via focused incubation programs. | – | d2startup.com | Seoul, South Korea |
Investor details for onthelook
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of onthelook
2 people are tracked at onthelook (2 in leadership).
| Name | Role | Group |
|---|---|---|
Taejin Kim | Co-Founder | Leadership |
Daebeom Lee | CEO | Leadership |
Complete people profiles for onthelook
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of onthelook
2 dated milestones of onthelook across 3 years, from founding to its latest funding, stage changes and deals.
- Founded onthelook is founded.
- Funding First funding round of $5.5M.
Competitors of onthelook
onthelook operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ador, Bonsai, WhoWhatWear, Clique Brands and MadBow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ador.com | 2009 | London, United Kingdom | $56.5M | – | Shoppable digital magazine | |
| shopbonsai.ca | 2016 | Toronto, Canada | $22.38M | – | Men's fashion is discovered and retailed through influencer-curated content platform. | |
| whowhatwear.com | 2006 | Los Angeles, United States | $9.7M | 244 | Premium, shoppable fashion and style content is delivered online. | |
| cliquebrands.com | 2006 | Los Angeles, United States | $23.13M | 121 | Internet first brand of casual and formal apparel wear for women | |
| madbow.com | 2016 | Gurugram, India | $2.14M | – | Multi-category fashion products are discovered via online content-driven platform. | |
| deswag.com | 2015 | Roncade, Italy | – | – | Fashion discovery and purchases are enabled via a mobile game. | |
| topfloor.com | 2012 | Santa Monica, United States | $6M | – | Multi-category fashion products are discovered via online content platform. | |
| toplog.co.jp | 2014 | Chiba, Japan | $4M | – | Fashion media company | |
| pickie.com | 2012 | New York, United States | $1M | – | Personalized iPad magazine is provided for direct shopping from content. |
Detailed competitors of onthelook
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of onthelook
The website of onthelook (onthelook.co.kr) receives about 57.6K visits a month.
- Monthly visits57.6K
▼ 23.1% vs previous month
Websites whose visitors overlap most with onthelook. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
iab-studio.com | iab-studio.com | 100% | – | #2,287,070 | β |
iab-studio.shop | iab-studio.shop | 98% | – | #2,990,496 | β |
| musinsa.com | 98% | 29.5M | #1,087 | View details | |
| kream.co.kr | 92% | 5.4M | #7,045 | View details | |
samplas.co.kr | samplas.co.kr | 91% | – | #487,755 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for onthelook
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to onthelook
10 companies that operate in the same segment as onthelook (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about onthelook
onthelook was founded in 2019 and raised its 1st funding round 3 years after it was founded.
onthelook is headquartered in Seoul, South Korea.
Daebeom Lee is the current CEO of onthelook.
onthelook is a funded company, having raised a total of $5.5M across 1 funding round to date. The company's 1st funding round was a Series A of $5.5M, raised on Dec 2022.
The company was founded in 2019 in Seoul, South Korea, as an app-based platform in the fashion discovery sector. Content such as style pictures is provided to users, along with details on product availability across various e-commerce sites and insights into emerging fashion trends. The mobile application is offered exclusively for Android devices, supporting users in multi-category fashion exploration.
onthelook's top competitors include Ador, Bonsai and WhoWhatWear.
onthelook has 2 investors. Key investors include KB Investment, and NAVER D2 Startup Factory.