About BreadCrumbs
BreadCrumbs is a Technology company based in San Francisco (United States) founded in 2020 by Armando Biondi, Gary Amaral, and Massimo Chieruzzi, and was acquired by MadKudu in October 2024. Cloud-based lead scoring and routing solutions are provided for businesses. BreadCrumbs has raised $5.53 million across 2 funding rounds from investors including Blue Canyon Tech, MadKudu and Y Combinator. Its chief executive, as recorded, is Armando Biondi. Its website breadcrumbs.io draws about 33 thousand monthly visits. BreadCrumbs offers products and services including Copilot, Breadcrumbs Scoring Engine, and Data Integrations. Its focus areas include Enterprise Applications, Sales Force Automation, Lead Management and Lead Scoring. Its legal entity is Breadcrumbs.io, Inc. Its competitors include SaaS Labs, Clay and Impel; 3 of its 3 listed competitors have raised funding.
Company details
BreadCrumbs was founded in 2020 and is based in San Francisco, United States. Cloud-based platforms for lead scoring are developed to assist businesses in identifying high-value leads. Signals from various sources are analyzed and acted upon to optimize conversion rates. Additional lead routing capabilities are included to streamline outreach processes within the sales and marketing sector.
- Total Equity Funding$5.53M (USD)
in 2 rounds
- Latest Funding Round$125K (USD), Seed
Sep 2021
- InvestorsBlue Canyon Tech
& 6 more
- Acquired byMadKudu
(Oct 2024)
Products & Services of BreadCrumbs
BreadCrumbs offers a comprehensive portfolio of products and services, including Copilot, Breadcrumbs Scoring Engine, and Data Integrations.
AI tool for quick lead scoring model creation and customization.
Platform for building and testing lead scoring models.
No-code tools to connect and analyze marketing data sources.
Funding Insights of BreadCrumbs
BreadCrumbs has successfully raised a total of $5.53M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $125 thousand completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.53M
- Total Rounds 2
- Last Round Seed — $125,000
- First Round $5.4M
(May 2021)
- Investors Count 6
All 2 funding rounds of BreadCrumbs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $125,000 | Seed | – | Y Combinator | – |
| May 2021 | $5.4M | Seed | – | Blue Canyon Tech |
7 investors in total: 7 institutional.
Investors in BreadCrumbs
BreadCrumbs has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Blue Canyon Tech, MadKudu and Y Combinator.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Seed-stage startups are funded by this venture capital firm. | hustlefund.vc | San Carlos, United States | ||
Early stage venture investments are made in connectivity technologies by Stormbreaker. | stormbreaker.vc | San Francisco, United States | ||
Satellites and spacecraft are developed by Blue Canyon Technologies. | 2008 | bluecanyontech.com | Boulder, United States | |
Active Capital is focused on pre-seed investments in enterprise software. | activecapital.com | United States | ||
| primo.vc | ||||
Customer data is analyzed via machine learning for sales predictions. | 2014 | madkudu.com | Mountain View, United States |
Investor details for BreadCrumbs
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BreadCrumbs
4 people are tracked at BreadCrumbs (4 in leadership).
| Name | Role | Group |
|---|---|---|
Armando Biondi | Co-Founder | Leadership |
Gary Amaral | Co-Founder | Leadership |
Massimo Chieruzzi | Co-Founder | Leadership |
Rubens Panfili | Chief Technology Officer | Leadership |
Complete people profiles for BreadCrumbs
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BreadCrumbs
4 dated milestones of BreadCrumbs across 4 years, from founding to its latest funding, stage changes and deals.
- Founded BreadCrumbs is founded.
- Funding First funding round of $5.4M.
- Funding Latest funding round, Seed, of $125K.
- Exit Acquired by MadKudu.
Competitors of BreadCrumbs
BreadCrumbs has 3 listed competitors in our database, 3 of them funded. They include SaaS Labs, Clay and Impel.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| saaslabs.co | 2016 | San Francisco, United States | $74.25M | 293 | Automation and a phone system for customer support | |
| clay.com | 2017 | New York, United States | $202.35M | 24 | AI and cloud-based lead management with contact datasets are provided. | |
| impel.ai | 2011 | Syracuse, United States | $126M | 107 | SaaS marketing solutions are delivered for automotive dealerships. |
Detailed competitors of BreadCrumbs
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BreadCrumbs
The website of BreadCrumbs (breadcrumbs.io) receives about 32.9K visits a month.
- Monthly visits32.9K
▲ 40.6% vs previous month
Websites whose visitors overlap most with BreadCrumbs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kickbox.com | 100% | 86.9K | #448,696 | View details | |
| respona.com | 93% | #453,580 | View details | ||
| mailboxlayer.com | 83% | 10.9K | #2,095,194 | View details | |
sparkle.io | sparkle.io | 75% | #370,056 | – | |
| ekyte.com | 75% | #78,967 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BreadCrumbs
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as BreadCrumbs (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Breadcrumbs
Complete news archive for BreadCrumbs
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about BreadCrumbs
BreadCrumbs was founded in 2020 and raised its 1st funding round 1 year after it was founded.
BreadCrumbs is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Armando Biondi is the CEO of BreadCrumbs, as recorded in our data. They have also founded this company.
BreadCrumbs is a funded company, having raised a total of $5.53M across 2 funding rounds to date. The company's 1st funding round was a Seed of $5.4M, raised on May 2021.
BreadCrumbs was founded in 2020 and is based in San Francisco, United States. Cloud-based platforms for lead scoring are developed to assist businesses in identifying high-value leads. Signals from various sources are analyzed and acted upon to optimize conversion rates. Additional lead routing capabilities are included to streamline outreach processes within the sales and marketing sector.
BreadCrumbs offers Copilot, Breadcrumbs Scoring Engine, and Data Integrations.
BreadCrumbs has 7 investors. Key investors include Blue Canyon Tech, MadKudu, Y Combinator, Active Capital, and Hustle Fund.
BreadCrumbs operates through Breadcrumbs.Io, Inc..
Yes. BreadCrumbs was acquired by MadKudu in October 2024.