Fullstory

Atlanta, United States Founded: 2014 • Age: 12 yrs
Platform for capturing and analyzing user behavior data
Annual revenue - Latest available
Total funding $195.7M 7 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Fullstory

Fullstory is a company based in Atlanta (United States) founded in 2014. Fullstory has raised $195.75 million across 7 funding rounds from investors including Kleiner Perkins, Permira and Alphabet. Fullstory has completed 1 acquisition, including Usetiful. Fullstory offers products and services including Product Analytics, Session Replay, Mobile Analytics, and Workforce Tools. Fullstory operates in a competitive market with competitors including SurveyMonkey, Pendo, Amplitude, BloomReach and Acquia, among others.

  • Headquarter Atlanta, United States
  • Stage Unicorn
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Fullstory, Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $195.75 M (USD)

    in 7 rounds

  • Latest Funding Round
    $25 M (USD), Series D

    Aug 10, 2022

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Fullstory

Fullstory offers a comprehensive portfolio of products and services, including Product Analytics, Session Replay, Mobile Analytics, and Workforce Tools.

Product name locked
Category locked
Primary

Analyzes customer experiences to optimize digital interactions.

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Visualizes user sessions to identify and fix website issues.

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Improves privacy-focused mobile app performance and user journeys.

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Enhances employee workflows and internal application support.

People of Fullstory

Headcount 200-500
Employee Profiles 166
Employee Profiles
People
Julia Rapoport
Engineering Manager
People
Miriam Harris
Enterprise Customer Success Director
People
Scott Voigt
Founder, CEO
People
Cesar Brandariz
Country Manager | Latin America

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Funding Insights of Fullstory

Fullstory has successfully raised a total of $195.75M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $25 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Fullstory

Fullstory has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Permira and Alphabet.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investments are made in technology, consumer, healthcare, and service sectors.
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Venture capital firm investing in early-stage tech startups
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Corporate backed venture capital fund investing in multiple sectors
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Investor details for Fullstory

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Fullstory

Fullstory has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Usetiful.

Investments
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Investment portfolio details for Fullstory

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Provides no-code tools for user onboarding, product tours, and engagement enhancement.
Locked Locked 2019 Locked
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Complete acquisition details for Fullstory

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Fullstory

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Detailed financials for Fullstory

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  • Profit trends
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Fullstory Comparisons

Fullstory Primary company
Description
Platform for capturing and analyzing user behavior data
Location
Atlanta, United States
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Fullstory

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Competitors of Fullstory

Fullstory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Pendo, Amplitude, BloomReach and Acquia, among others.

Company Name Domain Founded year HQ Location Description
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A cloud-based platform is utilized for creating customizable surveys.
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Product experience is managed through cloud-based analytics and feedback tools.
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Amplitude is recognized as a leading digital analytics platform.
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SaaS-based product discovery and personalization for e-commerce are provided.
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AI powered digital experience and customer data management platform
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Cloud-based analytics for website traffic and mobile apps are delivered.
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Detailed competitors of Fullstory

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
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Latest news on Fullstory

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Complete news archive for Fullstory

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Fullstory

Fullstory was founded in 2014.

Fullstory is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.

Fullstory is a funded company, having raised a total of $195.75M across 7 funding rounds to date.

Fullstory was founded in 2014 in Atlanta, United States, within the digital analytics sector. User interactions on web and mobile applications are recorded and examined to pinpoint friction in customer experiences and user journeys. Tools are offered for product analytics, workforce optimization, and internal application support, enabling workflow improvements, cost reductions, and enhanced visibility. Data is centralized to support AI model training and real-time personalization efforts.

Fullstory's top competitors include Pendo, SurveyMonkey and Amplitude.

Fullstory offers Product Analytics, Session Replay, Mobile Analytics, and Workforce Tools.

Fullstory has made 1 acquisition, including Usetiful.

Fullstory has 8 investors. Key investors include Kleiner Perkins, Permira, Alphabet, Google Ventures, and Stripes.

The valuation of Fullstory is $1.8B as of Aug 2021.

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