About Fullstory
Fullstory is a company based in Atlanta (United States) founded in 2014. Fullstory has raised $195.75 million across 7 funding rounds from investors including Kleiner Perkins, Permira and Alphabet. Fullstory has completed 1 acquisition, including Usetiful. Fullstory offers products and services including Product Analytics, Session Replay, Mobile Analytics, and Workforce Tools. Fullstory operates in a competitive market with competitors including SurveyMonkey, Pendo, Amplitude, BloomReach and Acquia, among others.
- Headquarter Atlanta, United States
- Stage Unicorn
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Website fullstory.com
- Social LinkedIn X Facebook YouTube
- Legal Name Fullstory, Inc.
- Total Equity Funding$195.75M (USD)
in 7 rounds
- Latest Funding Round$25M (USD), Series D
Aug 2022
- InvestorsKleiner Perkins
& 7 more
- Investments & Acquisitions
Products & Services of Fullstory
Fullstory offers a comprehensive portfolio of products and services, including Product Analytics, Session Replay, Mobile Analytics, and Workforce Tools.
Analyzes customer experiences to optimize digital interactions.
Visualizes user sessions to identify and fix website issues.
Improves privacy-focused mobile app performance and user journeys.
Enhances employee workflows and internal application support.
Apps and channels of Fullstory
its YouTube channel Fullstory has 5.18K subscribers and 30 videos.
Videos from Fullstory
The most watched videos on Fullstory's YouTube channel, Fullstory (5.18K subscribers). Click a video to play it here.
More on Fullstory.
Funding Insights of Fullstory
Fullstory has successfully raised a total of $195.75M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $25 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $195.75M
- Total Rounds 7
- Last Round Series D — $25M
- First Round $1.5M
(Jul 2014)
- Investors Count 8
All 7 funding rounds of Fullstory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $25M | Series D | – | Permira | – |
| Aug 2021 | $103M | Series D | $1.8B | Permira | |
| May 2020 | $10M | Series C | – | – | – |
| Apr 2019 | $32.25M | Series C | – | Stripes, Salesforce Ventures | |
| May 2017 | $15M | Series B | – | Google Ventures, Kleiner Perkins | – |
| May 2015 | $9M | Series A | – | Kleiner Perkins | |
| Jul 2014 | $1.5M | Seed | – | Google Ventures | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $1.8B | •••••••• |
Last known valuation $1.8B (Aug 2021). 8 investors in total: 8 institutional.
Investors in Fullstory
Fullstory has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Permira and Alphabet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Corporate backed venture capital fund investing in multiple sectors | – | gv.com | Mountain View, United States | |
Global investments are made in product-led growth companies. | – | stripes.co | New York, United States | |
Venture capital fund investing in multiple sectors | – | delltechnologiescapital.com | Palo Alto, United States | |
Investments are directed toward early and late-stage tech companies. | – | glynncapital.com | Menlo Park, United States | |
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | – | salesforceventures.com | San Francisco, United States | |
A conglomerate of technology and innovation companies is managed. | 2015 | abc.xyz | Mountain View, United States |
Investor details for Fullstory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fullstory
165 people are tracked at Fullstory (52 in leadership, 113 in team).
| Name | Role | Group |
|---|---|---|
Miriam Harris | Enterprise Customer Success Director | Leadership |
Scott Voigt | Founder, CEO | Leadership |
Alecia Morris | Head Of User Experience | Leadership |
Bryan Head | Regional Vice President, Enterprise Sales | Leadership |
Clayton Castleberry | Vice President Of Fp&a | Leadership |
Dan Kuebrich | Senior Vice President Of Engineering | Leadership |
Jackson Bates | Commercial Account Director | Leadership |
Andrew Fairbank | VP Of EMEA | Leadership |
Ed Dischner | Vice President Enterprise Sales - NA East | Leadership |
Matt Yoels | Vice President, North America Enterprise Sales | Leadership |
Genna Weinstein | VP People & Places | Leadership |
Jason Wolf | President | Leadership |
Guillaume Uys | VP Of Engineering | Leadership |
Lee Dallas | Senior Director, Strategic Solutions | Leadership |
Irv Salisbury | Director, Solutions Architecture | Leadership |
Charles Addai-Appiah | Sr. Regional Vp, EMEA & APAC | Leadership |
Steven Guitar | Director Of Engineering, Bionic Operations | Leadership |
Samuel Miller | Head Of Strategy And Operations | Leadership |
Genevieve Jooste | Director, Strategic Customer Success Group | Leadership |
Lori Sarsfield | Head Of Customer Success | Leadership |
145 more people are available in the full profile.
Complete people profiles for Fullstory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Fullstory
Fullstory has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Usetiful.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provides no-code tools for user onboarding, product tours, and engagement enhancement. | usetiful.com | Tallinn, Estonia | 2019 | Nov 2025 | •••• |
Complete acquisition details for Fullstory
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Fullstory
5 dated milestones of Fullstory across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Fullstory is founded.
- Funding First funding round of $1.5M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D, of $25.0M.
- Acquisition Acquires Usetiful.
Competitors of Fullstory
Fullstory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Pendo, Amplitude, BloomReach and Acquia, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| surveymonkey.com | 1999 | Palo Alto, United States | $694M | 1,886 | A cloud-based platform is utilized for creating customizable surveys. | |
| pendo.io | 2013 | Raleigh, United States | $468.19M | 671 | Product experience is managed through cloud-based analytics and feedback tools. | |
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. | |
| bloomreach.com | 2009 | Mountain View, United States | $422M | – | SaaS-based product discovery and personalization for e-commerce are provided. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| similarweb.com | 2007 | New York, United States | $232.1M | – | Cloud-based analytics for website traffic and mobile apps are delivered. | |
| heap.io | 2012 | San Francisco, United States | $245M | 283 | Cloud based product analytics software | |
| crownpeak.com | 2001 | Denver, United States | $62M | 181 | Cloud-based digital experience management & website personalization platform | |
| quantummetric.com | 2015 | Colorado Springs, United States | $226M | 187 | Real-time digital experience analytics software is provided for businesses. |
Detailed competitors of Fullstory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fullstory
The website of Fullstory (fullstory.com) receives about 318.4K visits a month and ranks #120,836 among all websites worldwide, #1,123 in Graphics Multimedia and Web Design.
- Monthly visits318.4K
▲ 7.2% vs previous month
- Unique visitors106.9K
per month
- Global rank#120,836
among all websites
- Category rank#1,123
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate44%
- Pages per visit4.9
- Average visit2 min 36 sec
- DevicesDesktop 60% · Mobile 40%
Websites whose visitors overlap most with Fullstory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| loom.com | 100% | 19.6M | #3,257 | View details | |
| canva.com | 95% | 876.1M | #35 | View details | |
| propensity.com | 92% | 23.2K | #981,106 | View details | |
| visible.vc | 91% | 187.5K | #270,351 | View details | |
| grow.com | 91% | 67.9K | #615,544 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fullstory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Fullstory
Complete news archive for Fullstory
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fullstory
10 companies that operate in the same segment as Fullstory (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Frequently Asked Questions about Fullstory
Fullstory was founded in 2014.
Fullstory is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Fullstory is a funded company, having raised a total of $195.75M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Jul 2014.
Fullstory was founded in 2014 in Atlanta, United States, within the digital analytics sector. User interactions on web and mobile applications are recorded and examined to pinpoint friction in customer experiences and user journeys. Tools are offered for product analytics, workforce optimization, and internal application support, enabling workflow improvements, cost reductions, and enhanced visibility. Data is centralized to support AI model training and real-time personalization efforts.
Fullstory's top competitors include Pendo, SurveyMonkey and Amplitude.
Fullstory offers Product Analytics, Session Replay, Mobile Analytics, and Workforce Tools.
Fullstory has made 1 acquisition, including Usetiful.
Fullstory has 8 investors. Key investors include Kleiner Perkins, Permira, Alphabet, Google Ventures, and Stripes.
The valuation of Fullstory is $1.8B as of Aug 2021.
Fullstory operates through Fullstory, Inc..
The website of Fullstory receives about 318 thousand visits a month and ranks #120,836 among all websites worldwide.