About Propensity
Propensity is a company based in Exeter (United States) founded in 2017 by Carla Vanderhoof and Sumner Vanderhoof. Propensity has raised $2.02 million across 5 funding rounds from investors including 2048 Ventures, Millworks Fund and ECoast Angels. The company has 15 employees. Propensity operates in a competitive market with competitors including 6sense, Demandbase, Radius, Folloze and Jabmo, among others.
- Headquarter Exeter, United States
- Employees 15
- Founders Carla Vanderhoof, Sumner Vanderhoof
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website propensity.com
- Social LinkedIn X Facebook
- Legal Name Addapptation Inc.
- Total Equity Funding$2.02M (USD)
in 5 rounds
- Investors2048 Ventures
& 4 more
- Employee Count15
Funding Insights of Propensity
Propensity has successfully raised a total of $2.02M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.02M
- Total Rounds 5
- First Round $100,000
(May 2017)
- Investors Count 5
All 5 funding rounds of Propensity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | – | Seed | – | – | |
| Mar 2020 | $1.3M | Seed | – | 2048 Ventures | |
| Sep 2019 | $620,000 | Seed | – | – | – |
| Oct 2018 | $50,000 | Grant | – | – | |
| May 2017 | $100,000 | Seed | – | Millworks Fund | – |
5 investors in total: 5 institutional.
Investors in Propensity
Propensity has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include 2048 Ventures, Millworks Fund and ECoast Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are provided by 2048 Ventures. | – | 2048.vc | New York, United States | |
An investment fund focused on supporting New Hampshire startups. | – | millworksfund.com | Manchester, United States | |
- | – | ecoastangels.net | - | |
Early-stage entrepreneurs are accelerated through MassChallenge's program. | – | masschallenge.org | Boston, United States | |
Private equity and debt are provided to middle market companies. | – | riversidecompany.com | - |
Investor details for Propensity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Propensity
3 people are tracked at Propensity (3 in leadership); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
Carla Vanderhoof | Founder | Leadership |
Sumner Vanderhoof | Co-Founder & CEO | Leadership |
Mariel Calderale | Head Of Growth Marketing | Leadership |
Complete people profiles for Propensity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Propensity
3 dated milestones of Propensity across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Propensity is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Seed,.
Competitors of Propensity
Propensity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 6sense, Demandbase, Radius, Folloze and Jabmo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 6sense.com | 2013 | San Francisco, United States | $424.12M | – | Predictive intelligence is delivered for sales and marketing teams. | |
| demandbase.com | 2006 | San Francisco, United States | $320.3M | 23 | An AI-enabled account-based marketing platform is provided for businesses. | |
| radius.com | 1990 | San Francisco, United States | $332.76M | – | Predictive marketing and sales platform | |
| folloze.com | 2013 | San Francisco, United States | $35.64M | – | Personalized content is created and shared for B2B prospect engagement. | |
| jabmo.com | 2014 | Madison, United States | $13.77M | 19 | Account based marketing solution | |
| aktana.com | 2008 | San Francisco, United States | $90.7M | – | AI-based engagement tools for pharmaceutical sales effectiveness are provided. | |
| engagio.com | 2015 | San Mateo, United States | $32M | 53 | Account Based B2B Marketing platform | |
| mintigo.com | 2009 | San Francisco, United States | $51M | 1,173 | Marketing intelligence platform |
Detailed competitors of Propensity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Propensity
The website of Propensity (propensity.com) receives about 23.2K visits a month and ranks #981,106 among all websites worldwide, #9,193 in Graphics Multimedia and Web Design.
- Monthly visits23.2K
▼ 13.2% vs previous month
- Unique visitors9.9K
per month
- Global rank#981,106
among all websites
- Category rank#9,193
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate46%
- Pages per visit2.8
- Average visit2 min 37 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Propensity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ibeamconsulting.com | ibeamconsulting.com | 100% | – | #2,330,694 | – |
cleardigital.com | cleardigital.com | 100% | – | #2,118,077 | – |
blueprintdigital.com | blueprintdigital.com | 96% | – | #1,938,632 | – |
| mountaintopwebdesign.com | 95% | 2.1K | #7,688,619 | View details | |
ruckusmarketing.com | ruckusmarketing.com | 95% | – | #6,344,740 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Propensity
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Propensity
Complete news archive for Propensity
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Propensity
10 companies that operate in the same segment as Propensity (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about Propensity
Propensity was founded in 2017.
Propensity is headquartered in Exeter, United States. It is registered at Exeter, New Hampshire, United States.
Sumner Vanderhoof is the current CEO of Propensity. They have also founded this company.
Propensity is a funded company, having raised a total of $2.02M across 5 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on May 2017.
Propensity has 15 employees.
Propensity was founded in 2017 and is headquartered in Exeter, United States. A lead intelligence platform is operated to assist clients in detecting accounts exhibiting high intent signals. In-market accounts are compiled into updated lists, identified, integrated, and enriched within existing CRM systems. Alerts are generated for job changes among customers or prospects. Integrations are supported with tools such as Salesforce, HubSpot, LinkedIn, Facebook, and Slack.
Propensity has 5 investors. Key investors include 2048 Ventures, Millworks Fund, ECoast Angels, MassChallenge, and The Riverside Company.
Propensity operates through Addapptation Inc..