About Usetiful
Usetiful is a company based in Tallinn (Estonia) founded in 2019 was acquired by Fullstory in November 2025. It operates as a SaaS, and B2B. Usetiful offers products and services including Product Tours, Onboarding Checklist, Smart Tips, Banners, and Surveys and NPS. Usetiful operates in a competitive market with competitors including Pendo, Qualtrics, Sprinklr, ActiveCampaign and Verint, among others.
- Headquarter Tallinn, Estonia
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Dobbytec
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Products & Services of Usetiful
Usetiful offers a comprehensive portfolio of products and services, including Product Tours, Onboarding Checklist, Smart Tips, Banners, and Surveys and NPS. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Guides users through products with step-by-step interactions
Simplifies multistep tasks for easier user activation
Delivers contextual tooltips to enhance user experience
Promotes features via in-app announcements
Collects user feedback to measure satisfaction
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Funding Insights of Usetiful
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Usetiful
Usetiful has secured backing from 1 investor. Prominent investors backing the company include Fullstory. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Platform for capturing and analyzing user behavior data
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Usetiful
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Usetiful
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Usetiful Comparisons
Competitors of Usetiful
Usetiful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendo, Qualtrics, Sprinklr, ActiveCampaign and Verint, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Product experience is managed through cloud-based analytics and feedback tools.
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| domain | founded_year | HQ Location |
Surveys are created and feedback is collected through the platform.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
AI-powered customer experience automation solutions are provided by Verint.
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| domain | founded_year | HQ Location |
Cloud-based customer service platform is offered for business engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Usetiful
When was Usetiful founded?
Usetiful was founded in 2019.
Where is Usetiful located?
Usetiful is headquartered in Tallinn, Estonia.
What does Usetiful do?
Usetiful is a platform that offers no-code solutions for digital adoption, including interactive product tours and checklists to guide users through complex tasks. It integrates with various frameworks, focuses on security with GDPR and HIPAA compliance, and operates from Europe. The tool helps businesses reduce support requests and boost user activation by enabling proactive assistance and feedback collection, serving sectors like product management and customer success.
Who are the top competitors of Usetiful?
What products or services does Usetiful offer?
Usetiful offers Product Tours, Onboarding Checklist, Smart Tips, Banners, and Surveys and NPS.
Who are Usetiful's investors?
Usetiful has 1 investor. Key investors include Fullstory.