About Grass Roots
Grass Roots is a company based in Tring (United Kingdom) founded in 1980 was acquired by Blackhawk Network in August 2016. Grass Roots has completed 1 acquisition, including Taj Online. Grass Roots operates in a competitive market with competitors including Xoxoday, Giftbit, Synerise, Shoppiday and Loyalty Bay, among others.
- Headquarter Tring, United Kingdom
- SectorsTechnology
- Phone•••• ••••
- Website grassrootsgroup.com
- Social LinkedIn X
- Acquired by Blackhawk Network (Aug 2016)
- Investors
- Investments & Acquisitions
- Acquired byBlackhawk Network
(Aug 2016)
Investors in Grass Roots
Grass Roots has secured backing from 1 investor. Prominent investors backing the company include Blackhawk Network.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Prepaid cards for employee financial benefits are provided. | 2001 | blackhawknetwork.com | Pleasanton, United States |
Investor details for Grass Roots
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Grass Roots
1 people are tracked at Grass Roots (1 in leadership).
| Name | Role | Group |
|---|---|---|
Rob Brown | CEO | Leadership |
Complete people profiles for Grass Roots
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Grass Roots
Grass Roots has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Taj Online.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online platform to buy and send gifts | tajonline.com | Mumbai, India | 1998 | Oct 2008 | •••• |
Complete acquisition details for Grass Roots
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Grass Roots
3 dated milestones of Grass Roots across 36 years, from founding to its latest funding, stage changes and deals.
- Founded Grass Roots is founded.
- Acquisition Acquires Taj Online.
- Exit Acquired by Blackhawk Network.
Competitors of Grass Roots
Grass Roots operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xoxoday, Giftbit, Synerise, Shoppiday and Loyalty Bay, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xoxoday.com | 2012 | Bengaluru, India | $30.61M | 269 | AI-powered loyalty, rewards, and employee engagement solutions are provided. | |
| giftbit.com | 2011 | Victoria, Canada | $3.25M | – | Third-party gift card services are offered to businesses without fees. | |
| synerise.com | 2013 | Krakow, Poland | $31.5M | – | AI based sales and marketing alignment and automation platform | |
| shoppiday.es | 2017 | Sabadell, Spain | – | – | Cashback and rewards are aggregated for online purchases from merchants. | |
| loyaltybay.co.uk | 2013 | London, United Kingdom | $1.05M | 4 | Sales, signups, and referrals are enhanced through data-driven incentive software. | |
| tremendous.com | 2010 | San Francisco, United States | $120,000 | – | Provider of rewards and financial benefits management platform for enterprises | |
| globalrewardsolutions.com | 2010 | Markham, Canada | – | – | Offers cloud-based platforms for rewards, savings, and gift codes management globally. | |
| loylogic.com | 2005 | Zurich, Switzerland | – | – | Global provider of rewards, loyalty, and engagement solutions for brands. | |
| neocurrency.com | 2015 | Los Angeles, United States | – | – | Provides global digital rewards for promotions, loyalty programs, and incentives services. | |
| privilegecorner.com | 2010 | Hyderabad, India | $200,000 | – | Customized rewards and incentive programs are managed for businesses. |
Detailed competitors of Grass Roots
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Grass Roots
Websites that share an audience with Grass Roots (grassrootsgroup.com).
Websites whose visitors overlap most with Grass Roots. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
grassrootsmysteryshopping.com | grassrootsmysteryshopping.com | 100% | – | #970,924 | – |
| vccp.com | 71% | – | #893,233 | View details | |
usp-marketing.co.uk | usp-marketing.co.uk | 71% | – | – | – |
myglobaloptions.com | myglobaloptions.com | 71% | – | #1,024,201 | – |
buyassociation.co.uk | buyassociation.co.uk | 43% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Grass Roots
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Similar companies to Grass Roots
10 companies that operate in the same segment as Grass Roots (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | – | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 | |
Cloud-based CRM, loyalty, and conversational commerce solutions are delivered. | 2011 | Gurugram, Haryana, India | USD 15.31 M | USD 7.81 M | 264 |
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Frequently Asked Questions about Grass Roots
Grass Roots was founded in 1980.
Grass Roots is headquartered in Tring, United Kingdom. It is registered at Tring, Hertfordshire, United Kingdom.
Rob Brown is the current CEO of Grass Roots.
Founded in 1980 and based in Tring, United Kingdom, Grass Roots operates in the rewards and loyalty sector. Solutions for customer engagement and employee recognition are delivered through options such as prepaid cards, gift cards, entertainment tickets, and digital content. Custom programs for channel loyalty and employee incentives are also supported. Notable clients include BMW, Aviva, and Argos. The company forms part of Blackhawk.
Grass Roots has made 1 acquisition, including Taj Online.
Grass Roots has 1 investor. Key investors include Blackhawk Network.
Yes. Grass Roots was acquired by Blackhawk Network in August 2016.