About Grass Roots
Grass Roots is a company based in Tring (United Kingdom) founded in 1980 was acquired by Blackhawk Network in August 2016.. Grass Roots has completed 1 acquisition, including Taj Online. Grass Roots operates in a competitive market with competitors including Xoxoday, Giftbit, Synerise, Shoppiday and Loyalty Bay, among others.
- Headquarter Tring, United Kingdom
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Sectors
Technology
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Blackhawk Network
(Aug 31, 2016)
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Funding Insights of Grass Roots
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Grass Roots
Grass Roots has secured backing from 1 investor. Prominent investors backing the company include Blackhawk Network. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Prepaid cards for employee financial benefits are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Grass Roots
Grass Roots has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Taj Online. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online platform to buy and send gifts
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1998 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Grass Roots
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Grass Roots Comparisons
Competitors of Grass Roots
Grass Roots operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xoxoday, Giftbit, Synerise, Shoppiday and Loyalty Bay, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-powered loyalty, rewards, and employee engagement solutions are provided.
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| domain | founded_year | HQ Location |
Third-party gift card services are offered to businesses without fees.
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| domain | founded_year | HQ Location |
AI based sales and marketing alignment and automation platform
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| domain | founded_year | HQ Location |
Cashback and rewards are aggregated for online purchases from merchants.
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| domain | founded_year | HQ Location |
Sales, signups, and referrals are enhanced through data-driven incentive software.
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| domain | founded_year | HQ Location |
Provider of rewards and financial benefits management platform for enterprises
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Grass Roots
When was Grass Roots founded?
Grass Roots was founded in 1980.
Where is Grass Roots located?
Grass Roots is headquartered in Tring, United Kingdom. It is registered at Tring, Hertfordshire, United Kingdom.
Who is the current CEO of Grass Roots?
Rob Brown is the current CEO of Grass Roots.
What does Grass Roots do?
Founded in 1980 and based in Tring, United Kingdom, Grass Roots operates in the rewards and loyalty sector. Solutions for customer engagement and employee recognition are delivered through options such as prepaid cards, gift cards, entertainment tickets, and digital content. Custom programs for channel loyalty and employee incentives are also supported. Notable clients include BMW, Aviva, and Argos. The company forms part of Blackhawk.
Who are the top competitors of Grass Roots?
How many acquisitions has Grass Roots made?
Grass Roots has made 1 acquisition, including Taj Online.
Who are Grass Roots's investors?
Grass Roots has 1 investor. Key investors include Blackhawk Network.
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