About Hirmer
Hirmer is a company based in Munchen (Germany) founded in 1914. Hirmer offers products and services including Trachtenjanker, Trachtenweste, Lederhose, Trachtenhemd, and Dirndl. Hirmer operates in a competitive market with competitors including ABOUT YOU, BestSecret, Dress for less, solebox and X-Trade, among others.
- Latest Funding Round$4.26 M (USD), Grant
Oct 2022
- Investors
Products & Services of Hirmer
Hirmer offers a comprehensive portfolio of products and services, including Trachtenjanker, Trachtenweste, Lederhose, Trachtenhemd, and Dirndl.
Traditional men's jacket with linen and stretch material.
Vest featuring fine patterns for men's attire.
Leather pants made from high-quality materials.
Men's shirt with stretch for comfort and style.
Women's traditional dress with detailed design elements.
Apps and channels of Hirmer
Hirmer publishes 1 mobile app with over 10K+ downloads; its YouTube channel Hirmer München has 527 subscribers and 30 videos.
Videos from Hirmer
The most watched videos on Hirmer's YouTube channel, Hirmer München (527 subscribers). Click a video to play it here.
More on Hirmer München.
Funding Insights of Hirmer
- Total Rounds 3
- Last Round Grant — $4.3M
- First Round $12.4M
(May 2021)
- Investors Count 1
All 3 funding rounds of Hirmer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $4.3M | Grant | – | – | |
| Oct 2022 | $1.8M | Grant | – | – | |
| May 2021 | $12.4M | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Hirmer
Hirmer has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include IHK München.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Business support through consulting, training, and networking is offered. | 1843 | ihk-muenchen.de | Munich, Germany |
Investor details for Hirmer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hirmer
4 people are tracked at Hirmer (4 in leadership).
| Name | Role | Group |
|---|---|---|
Christian Hirmer | CEO | Leadership |
Dr. Christian Hirmer | CEO | Leadership |
Florian Schmid | Head Of Buying Business/premium Department | Leadership |
Nico Throm | Art Director | Head Of Social | Leadership |
Complete people profiles for Hirmer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Hirmer
3 dated milestones of Hirmer across 108 years, from founding to its latest funding, stage changes and deals.
- Founded Hirmer is founded.
- Funding First funding round of $12.4M.
- Funding Latest funding round, Grant, of $4.3M.
Competitors of Hirmer
Hirmer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ABOUT YOU, BestSecret, Dress for less, solebox and X-Trade, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aboutyou.com | 2014 | Hamburg, Germany | $300.0M | 1,500 | Online retailer offering multi-category fashion products | |
| bestsecret.com | 2007 | Aschheim, Germany | $247.8M | – | Multi-category fashion products are retailed online to invited members. | |
| dress-for-less.de | 1999 | Kelsterbach, Germany | – | 166 | Online retailer offering multi-category fashion products for men and women | |
| solebox.com | 2002 | Cologne, Germany | – | – | Solebox manages an e-commerce store offering multi-category fashion products. | |
| xtrade-gmbh.de | 2006 | Magdeburg, Germany | – | 103 | Online marketplace platform offering fashion products | |
| frontlineshop.com | 1986 | Hamburg, Germany | – | – | Streetwear fashion is retailed online by FrontLine Shop. | |
| mirapodo.de | 2009 | Berlin, Germany | – | 846 | Fashion products including clothing, footwear, and accessories are retailed online. | |
| def-shop.com | 2008 | Berlin, Germany | – | 21 | Online retailer of multi-category fashion products for men, women, and children | |
| stylefile.com | 1999 | Frankfurt, Germany | – | 591 | Curated streetwear fashion is sold online by Stylefile. |
Detailed competitors of Hirmer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hirmer
The website of Hirmer (hirmer.de) receives about 207K visits a month and ranks #141,690 among all websites worldwide, #7,338 in Fashion and Apparel.
- Monthly visits207K
▼ 12.4% vs previous month
- Unique visitors105.2K
per month
- Global rank#141,690
among all websites
- Category rank#7,338
Lifestyle · Fashion and Apparel
- Bounce rate36%
- Pages per visit5.1
- Average visit1 min 48 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Hirmer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hirmer-grosse-groessen.de | hirmer-grosse-groessen.de | 100% | – | #203,548 | – |
herrenausstatter.de | herrenausstatter.de | 98% | – | #105,512 | – |
| lodenfrey.com | 93% | 400.4K | #109,920 | View details | |
| eckerle.de | 73% | 1.5K | #9,829,069 | View details | |
| breuninger.com | 71% | – | #4,467 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hirmer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Hirmer
10 companies that operate in the same segment as Hirmer (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Hirmer
Hirmer was founded in 1914 and raised its 1st funding round 107 years after it was founded.
Hirmer is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
Christian Hirmer is the current CEO of Hirmer.
Hirmer Herrenmode was founded in 1914 and is based in Munich, Germany. An online retail operation is maintained, focused on mens apparel and accessories. Items such as suits, t-shirts, sweatshirts, bermudas, swimwear, jackets, shoes, coats, and accessories like caps, sunglasses, watches, and bags are provided. Brands stocked include Adidas, Boss Green, Hugo Boss, Levis, Scotch Soda, and additional labels. The platform serves customers through the domain hirmer.de.
Hirmer's top competitors include ABOUT YOU, BestSecret and Dress for less.
Hirmer offers Trachtenjanker, Trachtenweste, Lederhose, Trachtenhemd, and Dirndl.
Hirmer has 1 investor. Key investors include IHK München.
Yes. Hirmer publishes HIRMER, with over 10,000 downloads.
The website of Hirmer receives about 207 thousand visits a month and ranks #141,690 among all websites worldwide.