About Houseware
Houseware is a Technology company based in San Francisco (United States) founded in 2021 by Divyansh Saini and Shubhankar Srivastava, and was acquired by LaunchDarkly in February 2025. A cloud-based platform is provided for building PLG playbooks. Houseware has raised $2.1 million across 1 funding round from investors including LaunchDarkly, Tanglin Venture Partners and GTMfund. Houseware offers products and services including Houseware Platform and Data Integration Service. Its focus areas include Enterprise Applications, Sales Force Automation, Sales Analytics and Sales Forecasting. Its legal entity is CMD CTR, Inc. Its competitors include Outreach, People.ai and Vividly; 3 of its 3 listed competitors have raised funding.
Company details
Houseware was founded in 2021 in San Francisco, United States, within the SaaS sector focused on product-led growth tools. A cloud-based platform is operated to enable the creation of PLG playbooks through available templates. Sales nudges are planned, and user touchpoints are developed based on product actions. Customer journeys are analyzed, and ROI for related activities is measured to support operational insights.
- Headquarters San Francisco, United States
- Founders Divyansh Saini, Shubhankar Srivastava
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website houseware.io
- Social LinkedIn X
- Acquired by LaunchDarkly (Feb 2025)
- Legal Name Cmd Ctr, Inc.
- Total Equity Funding$2.1M (USD)
in 1 rounds
- Latest Funding Round$2.1M (USD), Seed
Mar 2023
- InvestorsLaunchDarkly
& 3 more
- Acquired byLaunchDarkly
(Feb 2025)
Products & Services of Houseware
Houseware offers a comprehensive portfolio of products and services, including Houseware Platform and Data Integration Service.
AI tool for insights on user behavior and metrics.
Connects warehouses for seamless analytics and reporting.
Funding Insights of Houseware
Houseware has successfully raised a total of $2.1M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.1 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.1M
- Total Rounds 1
- Last Round Seed — $2.1M
- First Round $2.1M
(Mar 2023)
- Investors Count 3
All 1 funding rounds of Houseware with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $2.1M | Seed | – | Tanglin Venture Partners |
4 investors in total: 4 institutional.
Investors in Houseware
Houseware has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include LaunchDarkly, Tanglin Venture Partners and GTMfund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Independent VC firm | tanglinvp.com | Singapore, Singapore | ||
Early-stage companies are invested in by Better Capital. | bettercapital.vc | Santa Clara, United States | ||
Sales and marketing services are offered by GTMfund foundation. | gtmfund.com | Austin, United States | ||
Cloud-based feature management platform is utilized for software deployments. | 2014 | launchdarkly.com | Oakland, United States |
Investor details for Houseware
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Houseware
7 people are tracked at Houseware (2 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Divyansh Saini | Co-Founder | Leadership |
Shubhankar Srivastava | Co-Founder | Leadership |
Siddharth Asthana | Software Engineer | Team |
Sarah Manlunas | Lead Generation Specialist | Team |
Jon Davidson | Strategic Sales (as-a-service) | Team |
Shivam Srivastava | Software Engineer | Team |
Priyanshu Shukla | Software Engineer | Team |
Complete people profiles for Houseware
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Houseware
3 dated milestones of Houseware across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Houseware is founded.
- Funding First funding round of $2.1M.
- Exit Acquired by LaunchDarkly.
Competitors of Houseware
Houseware has 3 listed competitors in our database, 3 of them funded. They include Outreach, People.ai and Vividly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| outreach.io | 2014 | Seattle, United States | $489.09M | 1,023 | Sales execution platform provided to streamline strategies and engage customers. | |
| people.ai | 2016 | San Francisco, United States | $197.58M | 100 | Sales representatives' performance is evaluated via an AI-based platform. | |
| govividly.com | 2017 | San Francisco, United States | $62.87M | Trade promotion management software is provided for CPG brands. |
Detailed competitors of Houseware
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Houseware
The website of Houseware (houseware.io) receives about 10K visits a month.
- Monthly visits10K
▲ 69.6% vs previous month
Websites whose visitors overlap most with Houseware. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| graphable.ai | 100% | #1,245,080 | View details | ||
| rtslabs.com | 96% | 25.9K | #1,209,762 | View details | |
revealbi.io | revealbi.io | 96% | #616,105 | – | |
| whitecupsolutions.com | 94% | 4.3K | #4,383,576 | View details | |
| stibosystems.com | 91% | 185.8K | #103,680 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Houseware
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as Houseware (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Houseware
Complete news archive for Houseware
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Houseware
Houseware was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Houseware is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Houseware is a funded company, having raised a total of $2.1M across 1 funding round to date. The company's 1st funding round was a Seed of $2.1M, raised on Mar 2023.
Houseware was founded in 2021 in San Francisco, United States, within the SaaS sector focused on product-led growth tools. A cloud-based platform is operated to enable the creation of PLG playbooks through available templates. Sales nudges are planned, and user touchpoints are developed based on product actions. Customer journeys are analyzed, and ROI for related activities is measured to support operational insights.
Houseware offers Houseware Platform and Data Integration Service.
Houseware has 4 investors. Key investors include LaunchDarkly, Tanglin Venture Partners, GTMfund, and Better Capital.
Houseware operates through Cmd Ctr, Inc..
Yes. Houseware was acquired by LaunchDarkly in February 2025.