About Houseware
Houseware is a company based in San Francisco (United States) founded in 2021 by Divyansh Saini and Shubhankar Srivastava was acquired by LaunchDarkly in February 2025.. Houseware has raised $2.1 million across 1 funding round from investors including LaunchDarkly, Tanglin Venture Partners and GTMfund. Houseware offers products and services including Houseware Platform and Data Integration Service. Houseware operates in a competitive market with competitors including Outreach, People.ai, Vividly, Vivun and Exact Sales, among others.
- Headquarter San Francisco, United States
- Founders Divyansh Saini, Shubhankar Srivastava
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Cmd Ctr, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.1 M (USD)
in 1 rounds
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Latest Funding Round
$2.1 M (USD), Seed
Mar 09, 2023
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Investors
LaunchDarkly
& 3 more
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Employee Count
Employee Count
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Acquired by
LaunchDarkly
(Feb 13, 2025)
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Products & Services of Houseware
Houseware offers a comprehensive portfolio of products and services, including Houseware Platform and Data Integration Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI tool for insights on user behavior and metrics.
Connects warehouses for seamless analytics and reporting.
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Funding Insights of Houseware
Houseware has successfully raised a total of $2.1M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.1 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $2.1M
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First Round
First Round
(09 Mar 2023)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Seed - Houseware | Valuation | Tanglin Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Houseware
Houseware has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include LaunchDarkly, Tanglin Venture Partners and GTMfund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Independent VC firm
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Founded Year | Domain | Location | |
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Early-stage companies are invested in by Better Capital.
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Founded Year | Domain | Location | |
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Sales and marketing services are offered by GTMfund foundation.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Houseware
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Houseware
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Houseware Comparisons
Competitors of Houseware
Houseware operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Outreach, People.ai, Vividly, Vivun and Exact Sales, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Sales execution platform provided to streamline strategies and engage customers.
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| domain | founded_year | HQ Location |
Sales representatives' performance is evaluated via an AI-based platform.
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| domain | founded_year | HQ Location |
Trade promotion management software is provided for CPG brands.
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| domain | founded_year | HQ Location |
An AI sales agent platform is developed for B2B organizations.
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| domain | founded_year | HQ Location |
Pipeline management and sales forecasting solutions are delivered.
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| domain | founded_year | HQ Location |
Sales analytics solutions are offered for enterprise decision-making.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Houseware
When was Houseware founded?
Houseware was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Where is Houseware located?
Houseware is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Houseware a funded company?
Houseware is a funded company, having raised a total of $2.1M across 1 funding round to date. The company's 1st funding round was a Seed of $2.1M, raised on Mar 09, 2023.
What does Houseware do?
Houseware was founded in 2021 in San Francisco, United States, within the SaaS sector focused on product-led growth tools. A cloud-based platform is operated to enable the creation of PLG playbooks through available templates. Sales nudges are planned, and user touchpoints are developed based on product actions. Customer journeys are analyzed, and ROI for related activities is measured to support operational insights.
Who are the top competitors of Houseware?
What products or services does Houseware offer?
Houseware offers Houseware Platform and Data Integration Service.
Who are Houseware's investors?
Houseware has 4 investors. Key investors include LaunchDarkly, Tanglin Venture Partners, GTMfund, and Better Capital.
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