About Kickoff
Kickoff is a company based in New York (United States) founded in 2017 by John Gardner. It operates as a Subscription Services and On-Demand Services. Kickoff has raised $7 million across 1 funding round from investors including FJ Labs, 645 Ventures and Expa. Kickoff offers products and services including Online Personal Training and Nutrition Guidance. Kickoff operates in a competitive market with competitors including HealthifyMe, FITTR, CoachCare, CALIBER and Freeletics, among others.
- Headquarter New York, United States
- Founders John Gardner
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website trainwithkickoff.com
- Social LinkedIn Facebook Instagram
- Legal Name Everfit Inc. D/B/A Kickoff
- Total Equity Funding$7M (USD)
in 1 rounds
- Latest Funding Round$7M (USD), Series A
Jun 2022
- InvestorsFJ Labs
& 2 more
Products & Services of Kickoff
Kickoff offers a comprehensive portfolio of products and services, including Online Personal Training and Nutrition Guidance.
Personalized fitness coaching is provided through online platforms.
Custom nutrition plans are offered by expert coaches.
Funding Insights of Kickoff
Kickoff has successfully raised a total of $7M through 1 strategic funding round. The most recent funding activity was a Series A round of $7 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7M
- Total Rounds 1
- Last Round Series A — $7M
- First Round $7M
(Jun 2022)
- Investors Count 3
All 1 funding rounds of Kickoff with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $7M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Kickoff
Kickoff has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include FJ Labs, 645 Ventures and Expa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused seed and early-stage VC firm | – | 645ventures.com | New York, United States | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Startups are incubated across sectors by the agnostic studio. | – | expa.com | San Francisco, United States |
Investor details for Kickoff
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Kickoff
19 people are tracked at Kickoff (4 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
John Gardner | Founder & CEO | Leadership |
Cameron Linden, MS, RDN, EP-C | Head Of Operations | Leadership |
Victor Gomes de Oliveira | VP of Engineering | Leadership |
Jonathan Glock | Chief Technology Officer | Leadership |
Carly Bongard | Online Fitness Coach at Kickoff | Team |
Michelle Lowery | Dietitian & Personal Trainer | Team |
Chris dePinna | Coach | Team |
Drew Tomczyk | Coach | Team |
Jessie Harrington | Coach Success Manager | Team |
Jordan Pettit | Certified Personal Trainer & Nutrition Coach | Team |
Kylie Day | Health And Wellness Coach | Team |
Hector Feliciano Ayala | Health & Fitness Coach | Team |
Rachel Ellison | Fitness Coach | Team |
Ben Golden | Fitness Coach | Team |
Carmen Narcisse Pichon | Personal Trainer/Coach | Team |
Lisa Taub White | Personal Trainer and Nutrition Coach | Team |
Jason Dandino | Personal Trainer/Coach | Team |
romina marinaro | Fitness Coach | Team |
Lauren Zemanek, MS, ACSM EP-C, EIM II | Fitness Coach | Team |
Complete people profiles for Kickoff
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Kickoff
2 dated milestones of Kickoff across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Kickoff is founded.
- Funding First funding round of $7.0M.
Competitors of Kickoff
Kickoff operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HealthifyMe, FITTR, CoachCare, CALIBER and Freeletics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| healthifyme.com | 2012 | Bengaluru, India | $145.25M | – | AI-powered personalized nutrition and fitness coaching is provided. | |
| fittr.com | 2016 | Pune, India | $19.87M | 136 | Personalized online fitness and nutrition coaching is provided. | |
| coachcare.com | 2013 | New York, United States | $60.2M | – | Remote monitoring platform for tracking patient activity | |
| caliberstrong.com | 2017 | New York, United States | $2.2M | – | Science-based personalized fitness coaching is provided through data-driven plans. | |
| freeletics.com | 2013 | Munich, Germany | $70M | 127 | Personalized fitness coaching plans are delivered via a mobile application. | |
| centr.com | 2000 | Melbourne, Australia | – | – | Expert-led fitness training and nutrition planning solutions are provided. | |
| 8fit.com | 2014 | Beaverton, United States | $9.73M | – | Personalized workout and nutrition plans are delivered via mobile app. | |
| gabit.com | 2022 | Gurugram, India | $10.84M | 50 | Wearable health trackers, skincare, nutrition, and fitness programs are provided. |
Detailed competitors of Kickoff
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kickoff
The website of Kickoff (trainwithkickoff.com) receives about 99.2K visits a month and ranks #461,828 among all websites worldwide, #1,449 in Nutrition Diets and Fitness.
- Monthly visits99.2K
▲ 43.5% vs previous month
- Unique visitors31.3K
per month
- Global rank#461,828
among all websites
- Category rank#1,449
Health · Nutrition Diets and Fitness
- Bounce rate56%
- Pages per visit2.8
- Average visit2 min 17 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Kickoff. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
trainerize.me | trainerize.me | 100% | – | #324,086 | – |
| mybodytutor.com | 89% | – | #433,102 | View details | |
exercisecoach.com | exercisecoach.com | 89% | – | #889,307 | – |
| burnbootcamp.com | 88% | 316.1K | #190,404 | View details | |
nerdfitness.com | nerdfitness.com | 88% | – | #95,148 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Kickoff
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Kickoff
10 companies that operate in the same segment as Kickoff (Fitness & Wellness Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,660 | |
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 713.57 M | – | – | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 524.53 M | – | 1,046 | |
Connected devices for health, sleep, and activity monitoring are developed. | 2008 | Moulineaux, Seine-maritime, France | USD 93.83 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Subscription-based marketplace for sports and fitness venues is offered. | 2012 | Berlin, Berlin, Germany | USD 198.07 M | – | – |
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Frequently Asked Questions about Kickoff
Kickoff was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Kickoff is headquartered in New York, United States. It is registered at New York, New York, United States.
John Gardner is the current CEO of Kickoff. They have also founded this company.
Kickoff is a funded company, having raised a total of $7M across 1 funding round to date. The company's 1st funding round was a Series A of $7M, raised on Jun 2022.
Personalized fitness and nutrition coaching is delivered through an online platform by Kickoff. Services are offered via text, live video, and a dedicated app, ensuring accessibility and convenience. Custom workouts and meal plans are designed to match individual goals, experience levels, and equipment availability. Daily check-ins and optional video sessions are provided for accountability. The platform serves various fitness needs, from weight loss to postpartum recovery, with a large pool of certified trainers and dietitians.
Kickoff's top competitors include HealthifyMe, FITTR and CALIBER.
Kickoff offers Online Personal Training and Nutrition Guidance.
Kickoff has 3 investors. Key investors include FJ Labs, 645 Ventures, and Expa.
Kickoff operates through Everfit Inc. D/B/A Kickoff.