About Klar
Klar is a company based in Munchen (Germany) founded in 2020 by Maximilian Rast and Frank Birzle. Klar has raised $2.52 million across 1 funding round from investors including Cherry Ventures, Benedikt Sauter and Moritz Weisbrodt. Klar offers products and services including Reporting and Attribution, Profitability Analysis, Retention Optimization, Creative Analysis, and Influencer Tracking. Klar operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Bango, Yotpo and CommerceIQ, among others.
- Headquarter Munchen, Germany
- Founders Maximilian Rast, Frank Birzle
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Online Marketing
- Website getklar.com
- Social LinkedIn
- Legal Name Klar Insights Gmbh
- Annual Revenue$75.36 K (USD)0as on Dec 31, 2020
- Net Profit$3.93 K (USD)0as on Dec 31, 2020
- EBITDA$3.93 K (USD)0as on Dec 31, 2020
- Total Equity Funding$2.52M (USD)
in 1 rounds
- Latest Funding Round$2.52M (USD), Seed
Mar 2022
- InvestorsCherry Ventures
& 6 more
Products & Services of Klar
Klar offers a comprehensive portfolio of products and services, including Reporting and Attribution, Profitability Analysis, Retention Optimization, Creative Analysis, and Influencer Tracking.
Provides insights into marketing channels and business performance.
Helps identify costs and maximize profits for eCommerce brands.
Analyzes customer behavior to improve loyalty and value.
Evaluates ad creatives for effective acquisition scaling.
Tracks ROI of influencer campaigns for marketing decisions.
Funding Insights of Klar
Klar has successfully raised a total of $2.52M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.52 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.52M
- Total Rounds 1
- Last Round Seed — $2.52M
- First Round $2.52M
(Mar 2022)
- Investors Count 7
All 1 funding rounds of Klar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $2.52M | Seed | – | Cherry Ventures |
7 investors in total: 1 institutional and 6 angel.
Investors in Klar
Klar has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Cherry Ventures, Benedikt Sauter and Moritz Weisbrodt.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of early-stage venture capital funding for European technology companies | – | cherry.vc | Berlin, Germany | |
BS Benedikt Sauter | Angel investor and entrepreneur, founder of XOXO Capital, focused on tech startups | – | unknown_04ce909007e142739 | - |
MW Moritz Weisbrodt | German angel investor in Indian startups, focused on tech and innovation. | – | unknown_7322ad06edec451e9 | - |
MH Malte Horeyseck | Angel investor, co-founder of SellerX, focused on tech and e-commerce startups. | – | unknown_9ef0bebc5c254da79 | - |
AS Ante Spittler | - | – | unknown_56d3b11f562745af9 | - |
BK Benjamin Kremer | Angel investor and entrepreneur, co-founder of Zeno Health, focused on healthcare innovation | – | unknown_3a3b3ecaf9a243898 | - |
SE Samir El-Sabini | - | – | unknown_8c06f943647440a0a | - |
Investor details for Klar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Klar
8 people are tracked at Klar (5 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Maximilian Rast | Co-Founder | Leadership |
Frank Birzle | Co-Founder | Leadership |
Cillié Burger | Co-Founder | Leadership |
Valentine Strunz-Happe | Founder's Associate | Leadership |
Ulrich Herrenweger | Director Of Client Growth & Engagement | Leadership |
Leon Fergee | DTC Operator | Team |
André Phillip | Principle Product Manager | Team |
Declan Webber | Product Delivery Manager | Team |
Complete people profiles for Klar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Klar
2 dated milestones of Klar across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Klar is founded.
- Funding First funding round of $2.5M.
Competitors of Klar
Klar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Bango, Yotpo and CommerceIQ, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | – | Provider of Brand Performance Solutions | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| mirriad.com | 2007 | London, United Kingdom | $37.09M | 100 | AI-powered ads are integrated into video content by the platform. |
Detailed competitors of Klar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Klar
The website of Klar (getklar.com) receives about 77.5K visits a month and ranks #464,417 among all websites worldwide, #936 in Online Marketing.
- Monthly visits77.5K
▲ 29.6% vs previous month
- Unique visitors18K
per month
- Global rank#464,417
among all websites
- Category rank#936
Business and Consumer Services · Online Marketing
- Bounce rate27%
- Pages per visit3.9
- Average visit2 min 27 sec
- DevicesDesktop 57% · Mobile 43%
Websites whose visitors overlap most with Klar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
reaktion.com | reaktion.com | 100% | – | #564,493 | – |
onlinemarketing.de | onlinemarketing.de | 100% | – | #623,652 | – |
tracify.ai | tracify.ai | 100% | – | #1,468,163 | – |
| wetracked.io | 66% | – | #163,501 | View details | |
| klaviyo.com | 66% | 6.6M | #5,596 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Klar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Klar
Complete news archive for Klar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Klar
10 companies that operate in the same segment as Klar (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about Klar
Klar was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Klar is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
Klar is a funded company, having raised a total of $2.52M across 1 funding round to date. The company's 1st funding round was a Seed of $2.52M, raised on Mar 2022.
Annual revenue of Klar is $75.36K as on Dec 31, 2020.
Klar was founded in 2020 in Munich, Germany, as a platform focused on eCommerce solutions for online businesses. Customization options are built into the system, with features such as profitability reports, marketing channel analytics, customer support tools, inventory management, and one-click checkout processes. Integrations with tools like Facebook ads and Google Sheets are enabled via one-click setup. Operations follow a subscription-based model within the eCommerce sector.
Klar's top competitors include Klaviyo, CommerceIQ and Yotpo.
Klar offers Reporting and Attribution, Profitability Analysis, Retention Optimization, Creative Analysis, and Influencer Tracking.
Klar has 7 investors. Key investors include Cherry Ventures, Benedikt Sauter, Moritz Weisbrodt, Malte Horeyseck, and Ante Spittler.
Klar operates through Klar Insights Gmbh.