About Mediaplex
Mediaplex was founded in 1998 in San Francisco, United States, within the advertising technology sector. Cross-channel solutions for real-time advertisement serving and updating are provided, supporting one-to-one messaging for marketers. The platform evolved into an enterprise-level system for tracking and reconciling marketing activities. Acquisition by ValueClick occurred on July 3, 2001.
- Headquarter San Francisco, United States
- SectorsMedia & Entertainment
- Website conversantmedia.com
- Social LinkedIn X
- Acquired by Conversant (Oct 2001)
- Investors
- Acquired byConversant
(Oct 2001)
Investors in Mediaplex
Mediaplex has secured backing from 1 investor. Prominent investors backing the company include Epsilon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Personalized digital marketing platforms and affiliate networks are provided. | 1998 | conversantmedia.com | Westlake Village, United States |
Investor details for Mediaplex
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Mediaplex
2 dated milestones of Mediaplex across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Mediaplex is founded.
- Exit Acquired by Conversant.
Web traffic of Mediaplex
The website of Mediaplex (mediaplex.com) receives about 11.8K visits a month.
- Monthly visits11.8K
▼ 29% vs previous month
Websites whose visitors overlap most with Mediaplex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| interpolls.com | 100% | – | – | View details | |
intellitraffic.com | intellitraffic.com | 79% | – | – | – |
catalystemarketing.com | catalystemarketing.com | 79% | – | – | – |
| maxinteractive.com.au | 79% | – | – | View details | |
| trueffect.com | 68% | 680.7K | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Mediaplex
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Mediaplex
10 companies that operate in the same segment as Mediaplex (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Mediaplex
Mediaplex was founded in 1998.
Mediaplex is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Mediaplex was founded in 1998 in San Francisco, United States, within the advertising technology sector. Cross-channel solutions for real-time advertisement serving and updating are provided, supporting one-to-one messaging for marketers. The platform evolved into an enterprise-level system for tracking and reconciling marketing activities. Acquisition by ValueClick occurred on July 3, 2001.
Mediaplex has 1 investor. Key investors include Epsilon.
Yes. Mediaplex was acquired by Conversant in October 2001.