About Trueffect
Trueffect is a company based in Denver (United States) founded in 2002. It operates as a B2B. Trueffect has raised $14.49 million across 3 funding rounds. The company has 8 employees. Trueffect operates in a competitive market with competitors including mParticle, Zefr, Permutive, Acxiom and Lotame, among others.
- Headquarter Denver, United States
- Employees 8
- SectorsMedia & Entertainment
- Website trueffect.com
- Social X Facebook
- Legal Name Trueffect, Inc
- Total Equity Funding$14.49M (USD)
in 3 rounds
- Latest Funding Round$5M (USD), Series B
Jun 2014
- Employee Count8
Funding Insights of Trueffect
Trueffect has successfully raised a total of $14.49M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.49M
- Total Rounds 3
- Last Round Series B — $5M
- First Round $5.03M
(Mar 2011)
All 3 funding rounds of Trueffect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | $5M | Series B | – | – | – |
| May 2013 | $4.47M | Series A | – | – | – |
| Mar 2011 | $5.03M | Series A | – | – | – |
Timeline of Trueffect
3 dated milestones of Trueffect across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Trueffect is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $5.0M.
Competitors of Trueffect
Trueffect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Permutive, Acxiom and Lotame, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| permutive.com | 2013 | London, United Kingdom | $116.46M | 89 | Ad data management platform is provided to advertisers and publishers. | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| lotame.com | 2006 | Columbia, United States | $63.69M | 98 | Audience data is collected and managed via a specialized platform. | |
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. | |
| dstillery.com | 2008 | New York, United States | $64.45M | – | Targeted DSP and DMP services are delivered using data science. | |
| eyeota.com | 2010 | Sydney, Australia | $19.5M | 34 | Audience targeting data is aggregated from global publishers. | |
| audigent.com | 2016 | Philadelphia, United States | $27.8M | – | Ad data management platform for influencer audience discovery is provided. | |
| bombora.com | 2014 | New York, United States | – | 212 | Intent data is aggregated for B2B marketers and publishers. |
Detailed competitors of Trueffect
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Trueffect
The website of Trueffect (trueffect.com) receives about 680.7K visits a month.
- Monthly visits680.7K
▼ 6.7% vs previous month
Websites whose visitors overlap most with Trueffect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Trueffect
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Trueffect
Complete news archive for Trueffect
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Trueffect
10 companies that operate in the same segment as Trueffect (Social Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Social platform for sharing short videos | 2011 | Haidian, Beijing, China | USD 4.79 B | USD 17.72 B | 24,720 | |
Online social networking and communication services are provided globally. | 2004 | Menlo Park, California, United States | USD 2.27 B | – | – | |
ESports social video streaming platform | 2006 | San Francisco, California, United States | USD 35.12 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
User-generated videos and content are shared and streamed online. | 2005 | San Bruno, California, United States | USD 11.5 M | – | – | |
New people are connected via a GPS-enabled social platform. | 2005 | New Hope, United States | USD 37.9 M | – | – | |
Micro-blogging platform for real-time updates and multimedia sharing is operated. | 2009 | Beijing, China | USD 586 M | – | – | |
Provider of DNA testing services to create a family tree and ancestor | 2003 | Yehud, Central District, Israel | USD 40 M | – | – | |
Real-time classroom behavior feedback is delivered to students by teachers. | 2011 | San Francisco, California, United States | USD 221.22 M | – | – | |
Professional networking, job recruitment, and career tools are provided. | 2003 | Sunnyvale, California, United States | USD 144.41 M | – | – |
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Frequently Asked Questions about Trueffect
Trueffect was founded in 2002 and raised its 1st funding round 9 years after it was founded.
Trueffect is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Trueffect is a funded company, having raised a total of $14.49M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5.03M, raised on Mar 2011.
Trueffect has 8 employees.
Trueffect, established in 2002 and currently in Dissolved stage, focuses on marketing and advertising, providing digital marketing, marketing platforms, and people-based advertising. Serves as a people-based digital marketing platform for targeted advertising solutions. Adapting to market demands with innovation and client-focused strategies.
Trueffect operates through Trueffect, Inc.
The website of Trueffect receives about 681 thousand visits a month.