About OOB Media
OOB Media is a Media & Entertainment company based in Shanghai (China) founded in 2012, and was acquired by SEII in May 2018. It operates as a digital OOH advertising is delivered in Chinese bus stations. The company was acqui-hired. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Digital OOH. Its competitors include Focus Media, Lamar, Daktronics, Gas Station TV and Adonmo and 5 more; 7 of its 10 listed competitors have raised funding.
Company details
OOB Media was founded in 2012 and operates in the digital out-of-home advertising sector. Advertisements are displayed on LCD screens and interactive touch screen machines in long-distance bus terminals across China, including those in Shanghai, Guangzhou, and Shenzhen. Media planning, buying, and social media marketing solutions are also provided. Clients served include Coca-Cola, Johnson Johnson, Ctrip.com, Lovo, Erke, and Joy.cn.
- Headquarters Shanghai, China
- Stage Acquired
- SectorsMedia & Entertainment
- Website oobmedia.com
- Social LinkedIn
- Acquired by SEII (May 2018)
Funding Insights of OOB Media
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of OOB Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | – | Series A | – | – |
2 investors in total: 2 institutional.
Investors in OOB Media
OOB Media has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include SEII and Tembusu Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on multiple sectors | – | tembusupartners.com | Singapore, Singapore | |
Investment management and financial services are provided by SEII. | 1987 | seii.com | Hong Kong, China |
Investor details for OOB Media
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of OOB Media
3 dated milestones of OOB Media across 6 years, from founding to its latest funding, stage changes and deals.
- Founded OOB Media is founded.
- Funding First funding round.
- Exit Acquired by SEII.
Competitors of OOB Media
OOB Media has 10 listed competitors in our database, 7 of them funded. They include Focus Media, Lamar, Daktronics, Gas Station TV and Adonmo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| focusmedia.cn | 2003 | Shanghai, China | $12.5M | 8,415 | Cloud-based digital OOH advertising network is operated for audience targeting. | |
| lamar.com | 1902 | Baton Rouge, United States | – | 300 | Billboard advertising spaces are sold for OOH campaigns on vehicles. | |
| daktronics.com | 1968 | Brookings, United States | – | 2,441 | Digital billboard advertising solutions are offered by Daktronics. | |
| gstv.com | 2006 | Detroit, United States | $54.43M | 124 | Hyper-local video content is delivered at gas station pumps. | |
| adonmo.com | 2016 | Hyderabad, India | $72.43M | 356 | Digital signage solutions with targeted advertising are provided for enterprises. | |
| oohmedia.com.au | 1989 | Sydney, Australia | $20M | – | Billboard advertising platform | |
| lightboxooh.com | 1998 | New York, United States | $54M | 34 | OOH video advertising network is operated in U.S. malls. | |
| vengolabs.com | 2012 | Bethpage, United States | $11.99M | – | Smart vending machines are supplied for diverse locations. | |
| zoommedia.com | 1991 | New York, United States | $30M | 93 | Targeted out-of-home advertising is delivered via video and billboards. | |
| qmsmedia.com | 2015 | South Melbourne, Australia | – | – | Digital billboard advertising solutions are provided for outdoor venues. |
Detailed competitors of OOB Media
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as OOB Media (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Oob Media
Complete news archive for OOB Media
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Frequently Asked Questions about OOB Media
OOB Media was founded in 2012.
OOB Media is headquartered in Shanghai, China.
OOB Media was founded in 2012 and operates in the digital out-of-home advertising sector. Advertisements are displayed on LCD screens and interactive touch screen machines in long-distance bus terminals across China, including those in Shanghai, Guangzhou, and Shenzhen. Media planning, buying, and social media marketing solutions are also provided. Clients served include Coca-Cola, Johnson Johnson, Ctrip.com, Lovo, Erke, and Joy.cn.
OOB Media's top competitors include Focus Media, Adonmo and oOh Media.
OOB Media has 2 investors. Key investors include SEII, and Tembusu Partners.
Yes. OOB Media was acquired by SEII in May 2018.