About Playable
Playable is a Technology company based in Aarhus (Denmark) founded in 2015. It operates as a gamification software is delivered via SaaS to engage customers. Playable has raised $2.19 million across 2 funding rounds. Playable was last valued at $23.22 million in August 2019. Its chief executive is Klaus Bulow Davidsen. Its website playable.com draws about 1.4 million monthly visits. Playable offers products and services including Gamification Platform, Game Library, and Integrations. Its focus areas include Enterprise Applications, MarketingTech and Gamification Marketing. Its legal entity is Playable ApS. Its competitors include DeepMarkit, CustomerGlu, Roforco, Jump Ramp Games and Scratcher and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
Playable was founded in 2015 in Aarhus, Denmark, as a SaaS platform in the gamification sector. Software is provided to companies across industries for connecting with target audiences through gamified marketing campaigns. Branded games and campaign pages are built, managed, and executed to activate customers. Operations focus on enabling engagement in various business contexts.
- Headquarters Aarhus, Denmark
- Stage Minicorn
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website playable.com
- Social LinkedIn Facebook Instagram
- Legal Name Playable Aps
- Total Equity Funding$2.19M (USD)
in 2 rounds
- Latest Funding Round$743.99K (USD), Seed
Aug 2019
Products & Services of Playable
Playable offers a comprehensive portfolio of products and services, including Gamification Platform, Game Library, and Integrations.
Software for creating and deploying interactive marketing games
Collection of game types for tailored marketing campaigns
Tools to embed games into websites and apps seamlessly
Funding Insights of Playable
Playable has successfully raised a total of $2.19M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $743.99 thousand completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.19M
- Total Rounds 2
- Last Round Seed — $743,988
- First Round $1.44M
(May 2018)
All 2 funding rounds of Playable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | $743,988 | Seed | $23.22M | – | – |
| May 2018 | $1.44M | Seed | $8.33M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2019 | $23.22M | •••••••• |
| May 2018 | $8.33M | •••••••• |
Last known valuation $23.22M (Aug 2019).
People of Playable
11 people are tracked at Playable (2 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Klaus Bulow Davidsen | CEO | Leadership |
Andreas Fabricius | Co-Chief Executive Officer | Leadership |
Ani Mikova | Web Software Developer | Team |
Line Devdariani | Finance Manager | Team |
Mikkel Buur Simonsen | Senior Enterprise Account Manager | Team |
Sebastian Aarslev Jakobsen | Frontend Developer | Team |
Leopold Scheffler | Data & Analytics Lead | Team |
Jacob Kolding | Business Process Consultant | Team |
Max Söderholm | Country Manager | Team |
Summer Woods | Senior Growth Manager | Team |
Julia Pelle | Business Intelligence Associate | Team |
Complete people profiles for Playable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Playable
4 dated milestones of Playable across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Playable is founded.
- Funding First funding round of $1.4M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $744K.
Competitors of Playable
Playable has 8 listed competitors in our database, 5 of them funded. They include DeepMarkit, CustomerGlu, Roforco, Jump Ramp Games and Scratcher, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deepmarkit.com | 2007 | Calgary, Canada | – | – | Interactive gaming platform to run social games and giveaways | |
| customerglu.com | 2016 | Palo Alto, United States | $620,000 | – | Customer engagement is enabled through gamified in-app experiences without developers. | |
| roforco.com | 2021 | London, United Kingdom | $125,000 | – | Developer of PC and console based metaverse | |
| jumprampgames.com | 2011 | New York, United States | – | – | Reward-based mobile gaming platform is operated for user engagement. | |
| scratcher.io | 2017 | Denmark | $1.7M | 11 | Cloud-based gamification software for marketing campaigns is provided. | |
| playgoxp.com | 2017 | Valencia, Spain | – | – | AI-based AR geolocated gamification platform for training is developed. | |
| geddit.com | 2003 | Bangkok, Thailand | $730,000 | – | Interactive video distribution solution provider | |
| rhym.io | 2021 | Bengaluru, India | $599,905 | – | Cloud based gamified marketing solutions for businesses |
Detailed competitors of Playable
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Playable
The website of Playable (playable.com) receives about 1.4M visits a month and ranks #14,641 among all websites worldwide, #381 in Marketing and Advertising.
- Monthly visits1.4M
▼ 70.7% vs previous month
- Unique visitors1.3M
per month
- Global rank#14,641
among all websites
- Category rank#381
Business and Consumer Services · Marketing and Advertising
- Bounce rate53%
- Pages per visit2.3
- Average visit1 min 09 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Playable. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| groupsjr.com | 100% | 6.4K | #3,284,949 | View details | |
| creativebrief.com | 100% | – | #703,355 | View details | |
| interbrand.com | 100% | 127.9K | #336,870 | View details | |
| drimify.com | 100% | – | #328,380 | View details | |
prsuperstar.co.uk | prsuperstar.co.uk | 100% | – | #3,391,198 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Playable
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Playable (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Related news about Playable
Complete news archive for Playable
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Frequently Asked Questions about Playable
Playable was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Playable is headquartered in Aarhus, Denmark.
Klaus Bulow Davidsen is the current CEO of Playable.
Playable is a funded company, having raised a total of $2.19M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.44M, raised on May 2018.
Playable was founded in 2015 in Aarhus, Denmark, as a SaaS platform in the gamification sector. Software is provided to companies across industries for connecting with target audiences through gamified marketing campaigns. Branded games and campaign pages are built, managed, and executed to activate customers. Operations focus on enabling engagement in various business contexts.
Playable's top competitors include Play&go experience, Geddit and Rhym.
Playable offers Gamification Platform, Game Library, and Integrations.
The valuation of Playable is $23.22M as of Aug 2019.
Playable operates through Playable Aps.
The website of Playable receives about 1.4 million visits a month and ranks #14,641 among all websites worldwide.