About Procede Software
Procede Software is a company based in San Diego (United States) founded in 2001 was acquired by Rubicon Technology Partners in January 2026. It operates as a B2B and SaaS. Procede Software offers products and services including Excede DMS, Excede Analytics, Accounting, and Lease-Rental. Procede Software operates in a competitive market with competitors including Upstart, Reynolds and Reynolds, Tekion, CDK Global and Seez, among others.
- Headquarter San Diego, United States
- SectorsTechnologyTransportation, Automotive & Logistics
- Website procedesoftware.com
- Social LinkedIn X Facebook YouTube
- Acquired by Rubicon Technology Partners (Jan 2026)
- Legal Name Procede Software Lp
- Investors
- Acquired byRubicon Technology Partners
(Jan 2026)
Products & Services of Procede Software
Procede Software offers a comprehensive portfolio of products and services, including Excede DMS, Excede Analytics, Accounting, and Lease-Rental.
Software for real-time data access and transaction management in dealerships
Tool for generating reports and metrics for automotive operations
System to handle accounting and financial tracking for dealerships
Platform for managing lease and rental processes in vehicles
Apps and channels of Procede Software
its YouTube channel Procede Software has 372 subscribers and 30 videos.
Videos from Procede Software
The most watched videos on Procede Software's YouTube channel, Procede Software (372 subscribers). Click a video to play it here.
More on Procede Software.
Investors in Procede Software
Procede Software has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Rubicon Technology Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Enterprise software companies are supported through strategic private equity investments. | – | rubicontp.com | Boulder, United States |
Investor details for Procede Software
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- Round participation
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People of Procede Software
44 people are tracked at Procede Software (17 in leadership, 27 in team).
| Name | Role | Group |
|---|---|---|
Larry Kettler | CEO | Leadership |
Lindsay Kramer | VP, Education & Training Services | Leadership |
Eric Fortin | VP Product | Leadership |
Carroll Barbre | Sr Director Of Business Intelligence | Leadership |
Michael Bliesath | Sr. Director Of Software Development | Leadership |
Eric Liddell | VP, Product Architecture | Leadership |
Bennett Whitnell | Vice President Of Sales | Leadership |
Grace Sawyer | VP Of Business Administration | Leadership |
Nabyl Alvarez | VP, People & Culture | Leadership |
Robert Stockfleth | CTO | Leadership |
Deanna Cocco | Chief Customer Officer | Leadership |
Nicole Friz | Director Of Education & Training Services | Leadership |
Justin Darrow | Finance Business Partner | Leadership |
Robby Ticknor | Director Of Deployment & Data Services | Leadership |
Liddell, Eric | Vp, Product Architecture | Leadership |
Emma Bunnell | Director of Implementation, Client Conversions | Leadership |
Rodrigo Piccini, MSc | VP Of Software Integrations | Leadership |
Adam Pieczarka | Business Solutions Specialist | Team |
Andre Kochi | Business Intelligence Manager | Team |
Armando Perez | Business Solutions Specialist | Team |
24 more people are available in the full profile.
Complete people profiles for Procede Software
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Procede Software
2 dated milestones of Procede Software across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Procede Software is founded.
- Exit Acquired by Rubicon Technology Partners.
Competitors of Procede Software
Procede Software operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upstart, Reynolds and Reynolds, Tekion, CDK Global and Seez, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| reyrey.com | 1866 | Dayton, United States | $24.8M | – | Software and services for automotive dealership retailing are provided. | |
| tekion.com | 2016 | Pleasanton, United States | $600M | 640 | AI and cloud-driven systems for auto dealership management are provided. | |
| cdkglobal.com | 1972 | Hoffman Estates, United States | – | 739 | Cloud-driven management systems for auto dealerships are provided. | |
| seez.co | 2016 | United Arab Emirates | $18M | 3 | Developer of an online P2P marketplace for used cars | |
| us.dealertrack.com | 2001 | New Hyde Park, United States | $7.5M | – | Dealership management solutions are provided for automotive dealers. | |
| garajsepeti.com | 2017 | Istanbul, Turkey | $1.5M | – | Vertical solutions for car owners and automotive workshops are provided. | |
| quorumdms.com | 1996 | Calgary, Canada | – | – | Dealer management software solutions are provided for automotive dealerships. | |
| keyloop.com | 2002 | Hungerford, United Kingdom | – | 601 | SaaS-driven management system is offered for auto dealerships. | |
| powerbandsolutions.com | 2009 | Burlington, Canada | – | – | Cloud-driven auction and finance management for auto dealers is provided. |
Detailed competitors of Procede Software
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Procede Software
Websites that share an audience with Procede Software (procedesoftware.com).
Websites whose visitors overlap most with Procede Software. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| winworks.com | 83% | 2.6K | #6,439,331 | View details |
Latest news on Procede Software
Complete news archive for Procede Software
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Procede Software
10 companies that operate in the same segment as Procede Software (Business Analytics & Intelligence Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Data, analytics, and AI capabilities are unified in a platform. | 2013 | San Francisco, California, United States | USD 24.67 B | USD 15.9 M | 341 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 3,940 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
AI-based solutions for health management are provided. | 2015 | Dallas, Texas, United States | USD 2.8 B | – | – | |
Artificial intelligence and analytics solutions are provided for enterprise transformation. | 2000 | New York, New York, United States | USD 685 M | USD 270.83 M | 4,620 | |
Cloud based data streaming analytics and governance platform | 2014 | Mountain View, California, United States | USD 456 M | USD 963.64 M | 3,060 | |
Risk assessment and management solutions are provided for enterprises. | 2020 | San Diego, California, United States | USD 328.24 M | – | 393 | |
Cloud-based analytics solutions for retail shelf management are delivered. | 2010 | Singapore, Singapore | USD 1.03 B | – | – | |
AI based text summarization and contextualization software tool | 2015 | San Francisco, California, United States | USD 222.7 M | – | 194 | |
AI-based fraud prevention for e-commerce payments is provided. | 2013 | New York, New York, United States | USD 232.02 M | USD 346.08 M | 693 |
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Frequently Asked Questions about Procede Software
Procede Software was founded in 2001.
Procede Software is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Procede Software develops dealer management systems like Excede DMS to help automotive dealerships handle transactions, analytics, accounting, and services. They provide tools for real-time data access and business intelligence, supporting operations in areas such as parts, vehicles, and rentals. Based in Solana Beach, California, they serve dealership clients with implementation, training, and support to optimize workflows and decision-making.
Procede Software's top competitors include Upstart, Reynolds and Reynolds and Seez.
Procede Software offers Excede DMS, Excede Analytics, Accounting, and Lease-Rental.
Procede Software has 1 investor. Key investors include Rubicon Technology Partners.
Procede Software operates through Procede Software Lp.
Yes. Procede Software was acquired by Rubicon Technology Partners in January 2026.