About SiteAdvisor
SiteAdvisor is a Technology company based in Boston (United States) founded in 2005, and was acquired by McAfee in April 2006. It operates as a secure search website safety ratings. Its website siteadvisor.com draws about 97 thousand monthly visits. Its focus areas include Enterprise Infrastructure, Cybersecurity, Website Security and Reputation Monitoring. Its competitors include Reputation, BirdEye, PowerReviews, Crisp Thinking and TrustYou and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
SiteAdvisor developed free browser plug-in for website safety ratings and a Secure Search box. The program installs a web browser plugin that provides warning in form of traffic light coding to every search results. Flagged links can be completely blocked or ignored if end user chooses to visit the link. It maintained a db of websites that tests for spyware, adware, spam, browser attacks and online scams. Currently, a paid version of McAfee SiteAdvisor, McAfee SiteAdvisor LIVE, is included in McAfee Total Protection that adds download protection protected mode functionality. Developed at MIT got acquired by McAfee within 2 month of its introduction at CodeCon, 2006.
- Headquarters Boston, United States
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Computer Security
- Website siteadvisor.com
- Social LinkedIn
- Acquired by McAfee (Apr 2006)
Investors in SiteAdvisor
SiteAdvisor has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include McAfee.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Antivirus suites and cybersecurity services are provided globally. | 1987 | mcafee.com | San Jose, United States |
Investor details for SiteAdvisor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SiteAdvisor
1 people are tracked at SiteAdvisor (1 in leadership).
| Name | Role | Group |
|---|---|---|
Chris Dixon | Chief Executive Officer | Leadership |
Complete people profiles for SiteAdvisor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of SiteAdvisor
2 dated milestones of SiteAdvisor across 1 years, from founding to its latest funding, stage changes and deals.
- Founded SiteAdvisor is founded.
- Exit Acquired by McAfee.
Competitors of SiteAdvisor
SiteAdvisor has 7 listed competitors in our database, 7 of them funded. They include Reputation, BirdEye, PowerReviews, Crisp Thinking and TrustYou, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reputation.com | 2006 | San Ramon, United States | $269.25M | 185 | Cloud-based reputation management is offered for businesses via online channels. | |
| birdeye.com | 2012 | Sunnyvale, United States | $93M | – | Cloud based platform offering software for reputation management and customer experience solutions | |
| powerreviews.com | 2005 | Chicago, United States | $90.73M | 121 | Insights from customer reviews are generated via cloud-based platform. | |
| crispthinking.com | 2005 | Leeds, United Kingdom | $26.5M | 252 | Platform offering reputation management and risk intelligence solutions | |
| trustyou.com | 2008 | Munich, Germany | $5M | 49 | Cloud-based reputation management solutions are offered for hospitality industries. | |
| chatmeter.com | 2009 | San Diego, United States | $2.15M | 123 | Brand management platform used by businesses for online oversight. | |
| reviewpro.com | 2008 | Barcelona, Spain | $6.42M | – | Online reputation for hotels is managed through analysis and aggregation. |
Detailed competitors of SiteAdvisor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of SiteAdvisor
The website of SiteAdvisor (siteadvisor.com) receives about 96.7K visits a month and ranks #546,139 among all websites worldwide, #1,484 in Computer Security.
- Monthly visits96.7K
▲ 24.6% vs previous month
- Unique visitors50.9K
per month
- Global rank#546,139
among all websites
- Category rank#1,484
Computers Electronics and Technology · Computer Security
- Bounce rate62%
- Pages per visit1.3
- Average visit21 sec
- DevicesDesktop 75% · Mobile 25%
Websites whose visitors overlap most with SiteAdvisor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mcafee.com | 100% | 21.4M | #2,317 | View details | |
safeweb.norton.com | safeweb.norton.com | 82% | – | – | – |
| virustotal.com | 82% | 16.5M | #2,782 | View details | |
| mywot.com | 82% | 21.9M | #2,926 | View details | |
| safer-networking.org | 82% | – | #331,471 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 34 similar websites and full traffic analytics for SiteAdvisor
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 34 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Cybersecurity & Data Protection
10 companies that operate in the same segment as SiteAdvisor (Cybersecurity & Data Protection), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based website security solutions | 2009 | San Francisco, California, United States | USD 332.1 M | USD 1.67 B | 7,330 | |
Cybersecurity and zero trust solutions are delivered for secure networks. | 2007 | San Jose, California, United States | USD 148 M | USD 3.35 B | 9,616 | |
Cloud-based identity management solutions are provided for enterprises. | 2002 | Denver, Colorado, United States | USD 136.89 M | USD 36.94 M | 821 | |
Ledger is recognized for providing secure cryptocurrency hardware wallets. | 2014 | Paris, Ile de France, France | USD 575.4 M | – | 802 | |
AI-based software suites are developed for navigation applications. | 1893 | Paris, France | – | USD 26.01 B | 83,020 | |
Cloud based platform offering IT operational data and security analytics software | 2003 | San Francisco, California, United States | USD 40 M | USD 2.59 M | 108 | |
Cloud-based enterprise management solutions including backup and recovery are provided. | 2003 | Singapore, Singapore | USD 658 M | – | 1,898 | |
Cloud-based identity management and authentication are provided for enterprises. | 2009 | San Francisco, California, United States | USD 228.5 M | USD 2.92 B | 7,934 | |
Cloud and application performance management platform is provided. | 2010 | New York, New York, United States | USD 147.19 M | USD 2.68 B | 6,500 | |
Identity security solutions are provided to secure identities across infrastructures. | 1999 | Petah Tikva, Central District, Israel | USD 59 M | USD 1 B | 3,790 |
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Frequently Asked Questions about SiteAdvisor
SiteAdvisor was founded in 2005.
SiteAdvisor is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
SiteAdvisor developed free browser plug-in for website safety ratings and a Secure Search box. The program installs a web browser plugin that provides warning in form of traffic light coding to every search results. Flagged links can be completely blocked or ignored if end user chooses to visit the link. It maintained a db of websites that tests for spyware, adware, spam, browser attacks and online scams. Currently, a paid version of McAfee SiteAdvisor, McAfee SiteAdvisor LIVE, is included in McAfee Total Protection that adds download protection protected mode functionality. Developed at MIT got acquired by McAfee within 2 month of its introduction at CodeCon, 2006.
SiteAdvisor's top competitors include Reputation, BirdEye and PowerReviews.
SiteAdvisor has 1 investor. Key investors include McAfee.
Yes. SiteAdvisor was acquired by McAfee in April 2006.