About WOT
WOT is a Technology company based in Helsinki (Finland) founded in 2006. It operates as a web reputation is assessed via crowdsourced ratings and user monitoring. WOT has raised $1.3 million across 1 funding round from investors including Tesi, Inventure VC and Risto Siilasmaa. Its website mywot.com draws about 21.9 million monthly visits. WOT offers products and services including WOT Extension, Website Security Check, and Malware Alerts. Its focus areas include Enterprise Infrastructure, Cybersecurity, Website Security and Reputation Monitoring. Its legal entity is WOT Services LP. Its competitors include Reputation, BirdEye, PowerReviews, Crisp Thinking and TrustYou and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
WOT was founded in 2006 in Helsinki, Finland, within the web security sector. Crowdsourced ratings and reviews from users are analyzed to generate risk scores for websites. The service is delivered as browser extensions in community and business editions, compatible with browsers such as Internet Explorer, Chrome, and Safari. Integration with existing computer security systems is supported to enhance threat detection.
- Total Equity Funding$1.3M (USD)
in 1 rounds
- Latest Funding Round$1.3M (USD), Seed
Nov 2012
- InvestorsTesi
& 2 more
Products & Services of WOT
WOT offers a comprehensive portfolio of products and services, including WOT Extension, Website Security Check, and Malware Alerts.
Extension for real-time detection and blocking of unsafe websites
Tool to scan and rate websites for potential threats
Feature that identifies and blocks phishing scams and viruses
Apps and channels of WOT
WOT publishes 2 mobile apps with over 1M+ downloads; its YouTube channel WOT - Mobile Security & Anti Phishing Protection has 7.27K subscribers and 19 videos.
Videos from WOT
The most watched videos on WOT's YouTube channel, WOT - Mobile Security & Anti Phishing Protection (7.27K subscribers). Click a video to play it here.
Funding Insights of WOT
WOT has successfully raised a total of $1.3M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.3 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.3M
- Total Rounds 1
- Last Round Seed — $1.3M
- First Round $1.3M
(Nov 2012)
- Investors Count 3
All 1 funding rounds of WOT with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $1.3M | Seed | – | Inventure |
3 investors in total: 2 institutional and 1 angel.
Investors in WOT
WOT has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Tesi, Inventure VC and Risto Siilasmaa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | – | tesi.fi | Helsinki, Finland | |
Investments in early-stage tech startups are made by Inventure. | – | inventure.vc | Helsinki, Finland | |
RS Risto Siilasmaa | - | – | unknown_c73f47676d5942b29 | - |
Investor details for WOT
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of WOT
1 people are tracked at WOT (1 in leadership).
| Name | Role | Group |
|---|---|---|
Vesa Perälä | CEO | Leadership |
Complete people profiles for WOT
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of WOT
2 dated milestones of WOT across 6 years, from founding to its latest funding, stage changes and deals.
- Founded WOT is founded.
- Funding First funding round of $1.3M.
Competitors of WOT
WOT has 9 listed competitors in our database, 9 of them funded. They include Reputation, BirdEye, PowerReviews, Crisp Thinking and TrustYou, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reputation.com | 2006 | San Ramon, United States | $269.25M | 185 | Cloud-based reputation management is offered for businesses via online channels. | |
| birdeye.com | 2012 | Sunnyvale, United States | $93M | – | Cloud based platform offering software for reputation management and customer experience solutions | |
| powerreviews.com | 2005 | Chicago, United States | $90.73M | 121 | Insights from customer reviews are generated via cloud-based platform. | |
| crispthinking.com | 2005 | Leeds, United Kingdom | $26.5M | 252 | Platform offering reputation management and risk intelligence solutions | |
| trustyou.com | 2008 | Munich, Germany | $5M | 49 | Cloud-based reputation management solutions are offered for hospitality industries. | |
| reviewtrackers.com | 2012 | Chicago, United States | $19.02M | 47 | Customer reviews are monitored, analyzed, and managed across review sites. | |
| chatmeter.com | 2009 | San Diego, United States | $2.15M | 123 | Brand management platform used by businesses for online oversight. | |
| criticalmention.com | 2002 | New York, United States | $9.33M | 64 | Real-time media monitoring is facilitated via a web-based platform. | |
| reviewpro.com | 2008 | Barcelona, Spain | $6.42M | – | Online reputation for hotels is managed through analysis and aggregation. |
Detailed competitors of WOT
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of WOT
The website of WOT (mywot.com) receives about 21.9M visits a month and ranks #2,926 among all websites worldwide, #461 in Computer Security.
- Monthly visits21.9M
▼ 9% vs previous month
- Unique visitors15.2M
per month
- Global rank#2,926
among all websites
- Category rank#461
Computers Electronics and Technology · Computer Security
- Bounce rate21%
- Pages per visit1.7
- Average visit18 sec
- DevicesDesktop 3% · Mobile 97%
Websites whose visitors overlap most with WOT. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adblockplus.org | 100% | – | #566 | View details | |
| virustotal.com | 100% | 16.5M | #2,782 | View details | |
| siteadvisor.com | 100% | 96.7K | #546,139 | View details | |
safeweb.norton.com | safeweb.norton.com | 99% | – | – | – |
linkextend.com | linkextend.com | 85% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for WOT
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Cybersecurity & Data Protection
10 companies that operate in the same segment as WOT (Cybersecurity & Data Protection), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based website security solutions | 2009 | San Francisco, California, United States | USD 332.1 M | USD 1.67 B | 7,330 | |
Cybersecurity and zero trust solutions are delivered for secure networks. | 2007 | San Jose, California, United States | USD 148 M | USD 3.35 B | 9,616 | |
Cloud-based identity management solutions are provided for enterprises. | 2002 | Denver, Colorado, United States | USD 136.89 M | USD 36.94 M | 821 | |
Ledger is recognized for providing secure cryptocurrency hardware wallets. | 2014 | Paris, Ile de France, France | USD 575.4 M | – | 802 | |
AI-based software suites are developed for navigation applications. | 1893 | Paris, France | – | USD 26.01 B | 83,020 | |
Cloud based platform offering IT operational data and security analytics software | 2003 | San Francisco, California, United States | USD 40 M | USD 2.59 M | 108 | |
Cloud-based enterprise management solutions including backup and recovery are provided. | 2003 | Singapore, Singapore | USD 658 M | – | 1,898 | |
Cloud-based identity management and authentication are provided for enterprises. | 2009 | San Francisco, California, United States | USD 228.5 M | USD 2.92 B | 7,934 | |
Cloud and application performance management platform is provided. | 2010 | New York, New York, United States | USD 147.19 M | USD 2.68 B | 6,500 | |
Identity security solutions are provided to secure identities across infrastructures. | 1999 | Petah Tikva, Central District, Israel | USD 59 M | USD 1 B | 3,790 |
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Frequently Asked Questions about WOT
WOT was founded in 2006 and raised its 1st funding round 6 years after it was founded.
WOT is headquartered in Helsinki, Finland.
WOT is a funded company, having raised a total of $1.3M across 1 funding round to date. The company's 1st funding round was a Seed of $1.3M, raised on Nov 2012.
WOT was founded in 2006 in Helsinki, Finland, within the web security sector. Crowdsourced ratings and reviews from users are analyzed to generate risk scores for websites. The service is delivered as browser extensions in community and business editions, compatible with browsers such as Internet Explorer, Chrome, and Safari. Integration with existing computer security systems is supported to enhance threat detection.
WOT's top competitors include Reputation, BirdEye and PowerReviews.
WOT offers WOT Extension, Website Security Check, and Malware Alerts.
WOT has 3 investors. Key investors include Tesi, Inventure VC, and Risto Siilasmaa.
WOT operates through Wot Services Lp.
Yes. WOT publishes WOT Safe Browsing and 1 more app, with over 1 million downloads.
The website of WOT receives about 21.9 million visits a month and ranks #2,926 among all websites worldwide.