About SmartWall
SmartWall is a Media & Entertainment company based in Lausanne (Switzerland) founded in 2015 by Stefan Renninger and Marc Lamarche, and was acquired by ASMIQ in April 2020. It operates as an ad sales management solution provider for media publishers advertisers. Its chief executive is Marc Lamarche. Its focus areas include Tech for Digital Publishers, Content Monetization, Ad Management and Enterprise Applications. Its competitors include Taboola, Lineup Systems, Ezoic, Voiro and Scroll and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
SmartWall was founded in 2015 in Lausanne, Switzerland, within the media technology sector. Ad sales management solutions are offered to media publishers and advertisers, enabling customer behavior analysis and content sales on websites or mobile apps. Machine learning algorithms and behavioral analysis are utilized to determine pricing for news articles. Advertiser engagement and interactions are enhanced through allocated advertising spaces. Clients such as Prisma Media, Focus, and UberEats are served.
- Headquarters Lausanne, Switzerland
- Founders Stefan Renninger, Marc Lamarche
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website smartwall.ai
- Social LinkedIn X Facebook
- Acquired by ASMIQ (Apr 2020)
- InvestorsEdipresse Group
& 2 more
- Acquired byASMIQ
(Apr 2020)
Funding Insights of SmartWall
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of SmartWall with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2016 | – | Series A | – | Edipresse, Polytech Ventures | – |
3 investors in total: 3 institutional.
Investors in SmartWall
SmartWall has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Edipresse Group, Polytech Ventures and ASMIQ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups in Switzerland and the US are funded. | – | polytechventures.ch | Ecublens, Switzerland | |
Edipresse Group is engaged in media, digital ventures, and real estate. | – | edipresse.com | Lausanne, Switzerland | |
ASMIQ is focused on subscription management for media companies. | – | asmiq.ch | Switzerland |
Investor details for SmartWall
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People of SmartWall
2 people are tracked at SmartWall (2 in leadership).
| Name | Role | Group |
|---|---|---|
Stefan Renninger | Co-Founder | Leadership |
Marc Lamarche | Co-Founder & CEO | Leadership |
Complete people profiles for SmartWall
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Timeline of SmartWall
3 dated milestones of SmartWall across 5 years, from founding to its latest funding, stage changes and deals.
- Founded SmartWall is founded.
- Funding First funding round.
- Exit Acquired by ASMIQ.
Competitors of SmartWall
SmartWall has 8 listed competitors in our database, 7 of them funded. They include Taboola, Lineup Systems, Ezoic, Voiro and Scroll, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| lineup.com | 2009 | Broomfield, United States | $4.68M | 134 | Web-based ad booking and management tools | |
| ezoic.com | 2010 | Carlsbad, United States | $38.6M | 100 | Publisher sites are optimized via automated ad testing by Ezoic. | |
| voiro.com | 2014 | Bengaluru, India | $2.15M | 23 | Ad revenue management platform is provided for premium ad businesses. | |
| scroll.com | 2016 | Brooklyn, United States | $10M | – | Ad-free news and content are delivered via subscription platform. | |
| neodatagroup.com | 2004 | Milano, Italy | $3.48M | – | Provides advertising solutions to publishers | |
| crackle.tech | 2023 | Singapore | $2.7M | – | AI-powered ad monetization tools are provided for publishers. | |
| advendio.com | 2003 | Hamburg, Germany | – | – | Cross-media ad sales management is facilitated via a SaaS platform. |
Detailed competitors of SmartWall
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Top companies in Digital Media & Publishing Platforms
10 companies that operate in the same segment as SmartWall (Digital Media & Publishing Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Content is shared and discussed across user-driven communities. | 2005 | San Francisco, California, United States | USD 1.62 B | – | – | |
Online platform for creating graphic images | 2012 | Surry Hills, New South Wales, Australia | USD 589.22 M | – | – | |
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | – | – | |
Subscription-based platform for publishers' content management is provided. | 2017 | San Francisco, California, United States | USD 189.5 M | – | – | |
An audio streaming platform for series and stories is operated. | 2018 | Bengaluru, Karnataka, India | USD 196.66 M | USD 30.62 M | 1,044 | |
Platform connecting readers and writers, offering digital literature in multiple languages | 2014 | Bengaluru, Karnataka, India | USD 92.65 M | USD 6.84 M | 162 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
Online storytelling platform | 2006 | Toronto, Ontario, Canada | USD 117.82 M | – | – | |
Online platform allows users to read and write blogs | 2012 | San Francisco, California, United States | USD 162.97 M | – | – | |
Ad network platform is utilized for content recommendations and monetization. | 2007 | New York, New York, United States | USD 160 M | USD 1.91 B | 2,000 |
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Related news about Smartwall
Complete news archive for SmartWall
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Frequently Asked Questions about SmartWall
SmartWall was founded in 2015 and raised its 1st funding round 1 year after it was founded.
SmartWall is headquartered in Lausanne, Switzerland. It is registered at Lausanne, Vaud, Switzerland.
Marc Lamarche is the current CEO of SmartWall. They have also founded this company.
SmartWall was founded in 2015 in Lausanne, Switzerland, within the media technology sector. Ad sales management solutions are offered to media publishers and advertisers, enabling customer behavior analysis and content sales on websites or mobile apps. Machine learning algorithms and behavioral analysis are utilized to determine pricing for news articles. Advertiser engagement and interactions are enhanced through allocated advertising spaces. Clients such as Prisma Media, Focus, and UberEats are served.
SmartWall has 3 investors. Key investors include Edipresse Group, Polytech Ventures, and ASMIQ.
Yes. SmartWall was acquired by ASMIQ in April 2020.