About SparkPlug
SparkPlug is a company based in San Francisco (United States) founded in 2018 by Jacob Sky Levin and Andrew Duffy. SparkPlug has raised $16.85 million across 3 funding rounds from investors including Lightbank, Industry Ventures and TenOneTen Ventures. SparkPlug offers products and services including Incentive Management Platform, SparkPlug Snaps, Inventory Management, Courses, and Events. SparkPlug operates in a competitive market with competitors including Varicent, Atrium, Rallyware, SetSail and Qstream, among others.
- Headquarter San Francisco, United States
- Founders Jacob Sky Levin, Andrew Duffy
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website sparkplug.app
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$16.85M (USD)
in 3 rounds
- Latest Funding Round$6.35M (USD), Series A
Dec 2022
- InvestorsLightbank
& 4 more
Products & Services of SparkPlug
SparkPlug offers a comprehensive portfolio of products and services, including Incentive Management Platform, SparkPlug Snaps, Inventory Management, Courses, and Events.
Tool for creating and managing sales incentives for retail teams
Interactive content for employee motivation and interaction
System to streamline stock and incentive-based specials
Platform for rewarding employee training and development
Software for managing in-store events and activations
Funding Insights of SparkPlug
SparkPlug has successfully raised a total of $16.85M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6.35 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.85M
- Total Rounds 3
- Last Round Series A — $6.35M
- First Round $2.5M
(Oct 2021)
- Investors Count 5
All 3 funding rounds of SparkPlug with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $6.35M | Series A | – | – | – |
| Nov 2022 | $8M | Series A | – | Lightbank | |
| Oct 2021 | $2.5M | Seed | – | TenOneTen, Argonautic |
5 investors in total: 4 institutional and 1 angel.
Investors in SparkPlug
SparkPlug has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Lightbank, Industry Ventures and TenOneTen Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused seed & early stage VC firm investing primarily in the US | – | lightbank.com | Chicago, United States | |
Investments in private tech ecosystem are made by Industry Ventures. | – | industryventures.com | San Francisco, United States | |
Early-stage investments are provided to technical teams by TenOneTen Ventures. | – | tenoneten.net | - | |
A global macro multi-asset hedge fund focused on strategic investments and portfolio management. | 2016 | argonauticventures.com | George Town, Cayman Islands | |
JC Jason Calacanis | American angel investor, entrepreneur, and podcaster, active in Indian startups | – | unknown_8b3656299dc549579 | - |
Investor details for SparkPlug
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SparkPlug
10 people are tracked at SparkPlug (4 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Jacob Sky Levin | Co-Founder | Leadership |
Andrew Duffy | Co-Founder & CEO | Leadership |
Jake Levin | Co-Founder & COO | Leadership |
Sima Kurepa | Head Of Retail Account Management | Leadership |
Kelsey Loenhorst ️ | Customer Success Engineer | Team |
Isabel Carter | Senior Content Marketing Manager | Team |
Kaipo Sabas | Account Manager | Team |
Cieryl Sardool | Senior Customer Success Specialist | Team |
Kevin Wheatcraft | Hubspot Administrator | Team |
Trey Smith ️ | Sales Development Specialist | Team |
Complete people profiles for SparkPlug
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SparkPlug
3 dated milestones of SparkPlug across 4 years, from founding to its latest funding, stage changes and deals.
- Founded SparkPlug is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series A, of $6.3M.
Competitors of SparkPlug
SparkPlug operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Varicent, Atrium, Rallyware, SetSail and Qstream, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| varicent.com | 2004 | Toronto, Canada | $49M | – | Incentive compensation and sales performance solutions are provided for enterprises. | |
| atriumhq.com | 2016 | San Francisco, United States | $33.5M | 53 | Workforce analytics platform is offered for sales performance monitoring. | |
| rallyware.com | 2012 | San Francisco, United States | $22.68M | – | Employees are onboarded, trained, and engaged via a gamified platform. | |
| setsail.co | 2018 | San Mateo, United States | $33M | 24 | SetSail is recognized as a provider of sales AI and data solutions. | |
| qstream.com | 2008 | Burlington, United States | $22.28M | 29 | Mobile sales reinforcement & analytics | |
| ambition.com | 2013 | Chattanooga, United States | $23.96M | 78 | Sales analytics and gamification software is provided by the platform. | |
| prodoscore.com | 2016 | Irvine, United States | $3M | – | Employee productivity is tracked via AI on Google Workspace apps. | |
| volometrix.com | 2011 | Seattle, United States | $16.9M | 30 | Enterprise analytics are provided for employee productivity insights. |
Detailed competitors of SparkPlug
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SparkPlug
The website of SparkPlug (sparkplug.app) receives about 164K visits a month and ranks #195,757 among all websites worldwide, #5,372 in Business Services.
- Monthly visits164K
▼ 22.6% vs previous month
- Unique visitors14.2K
per month
- Global rank#195,757
among all websites
- Category rank#5,372
Business and Consumer Services · Business Services
- Bounce rate27%
- Pages per visit4.0
- Average visit3 min 39 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with SparkPlug. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| distru.com | 100% | 133.2K | #248,510 | View details | |
| headset.io | 100% | 56.7K | #559,546 | View details | |
| biotrack.com | 95% | 8.2K | #2,721,533 | View details | |
| flowhub.com | 93% | 305.3K | #85,567 | View details | |
kayapush.com | kayapush.com | 93% | – | #2,057,731 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for SparkPlug
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Sparkplug
Complete news archive for SparkPlug
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SparkPlug
10 companies that operate in the same segment as SparkPlug (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about SparkPlug
SparkPlug was founded in 2018 and raised its 1st funding round 3 years after it was founded.
SparkPlug is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Andrew Duffy is the current CEO of SparkPlug. They have also founded this company.
SparkPlug is a funded company, having raised a total of $16.85M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Oct 2021.
SparkPlug was founded in 2018 in San Francisco, United States, as a cloud-based platform focused on sales gamification within the retail sector. Tools are provided to motivate and engage sales employees through gamified incentives and healthy competition. Sales processes are visualized and managed for teams, while frontline education is facilitated directly. Performance insights are delivered to support user decision-making and operational efficiency.
SparkPlug offers Incentive Management Platform, SparkPlug Snaps, Inventory Management, Courses, and Events.
SparkPlug has 5 investors. Key investors include Lightbank, Industry Ventures, TenOneTen Ventures, Jason Calacanis, and Argonautic.
The website of SparkPlug receives about 164 thousand visits a month and ranks #195,757 among all websites worldwide.