About SpringServe
SpringServe is a Media & Entertainment company based in New York (United States) founded in 2015 by Hagan Major, and was acquired by Magnite in July 2021. Video advertisement serving platform. Its website springserve.com draws about 28 thousand monthly visits. SpringServe offers products and services including SpringServe, DV+ Streaming, and Magnite Explorer. Its focus areas include Enterprise Applications, AdTech, Ad Server and Cross-Device. Its competitors include Kevel, Operative and Apptera; 3 of its 3 listed competitors have raised funding.
Company details
SpringServe was founded in 2015 in New York, United States, within the video advertising sector. A platform for serving video ads to advertisers and publishers is operated, featuring real-time ad delivery, integrations with third-party verification services like WhiteOps, MOAT, and Integral Ad Science, and video header bidding capabilities. Real-time reporting and white box optimization are supported through a user interface designed for speed.
- Headquarters New York, United States
- Founders Hagan Major
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website springserve.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Magnite (Jul 2021)
Products & Services of SpringServe
SpringServe offers a comprehensive portfolio of products and services, including SpringServe, DV+ Streaming, and Magnite Explorer.
Platform for managing streaming ad monetization and delivery services.
Tool for optimizing video advertising and audience targeting globally.
Resource for insights on advertising performance and market trends.
Apps and channels of SpringServe
its YouTube channel Magnite has 845 subscribers and 30 videos.
Videos from SpringServe
The most watched videos on SpringServe's YouTube channel, Magnite (845 subscribers). Click a video to play it here.
More on Magnite.
Funding Insights of SpringServe
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of SpringServe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | Seed | β | SpotX | β |
2 investors in total: 2 institutional.
Investors in SpringServe
SpringServe has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Magnite and Magnite.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Magnite is recognized as a leading independent sell-side advertising company. | 2007 | spotx.tv | Broomfield, United States | |
SSP software is provided for publishers' content monetization across screens. | 2011 | magnite.com | Los Angeles, United States |
Investor details for SpringServe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SpringServe
1 people are tracked at SpringServe (1 in leadership).
| Name | Role | Group |
|---|---|---|
Hagan Major | Co-Founder | Leadership |
Complete people profiles for SpringServe
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SpringServe
3 dated milestones of SpringServe across 6 years, from founding to its latest funding, stage changes and deals.
- Founded SpringServe is founded.
- Funding First funding round.
- Exit Acquired by Magnite.
Competitors of SpringServe
SpringServe has 3 listed competitors in our database, 3 of them funded. They include Kevel, Operative and Apptera.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | SaaS platform for automating ad trafficking in media is provided. | ||
| apptera.com | 2001 | Sunnyvale, United States | $43.84M | 4 | Provider of ad server solutions |
Detailed competitors of SpringServe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SpringServe
The website of SpringServe (springserve.com) receives about 28K visits a month and ranks #1,049,223 among all websites worldwide, #2,323 in Online Marketing.
- Monthly visits28K
- Unique visitors10.5K
per month
- Global rank#1,049,223
among all websites
- Category rank#2,323
Business and Consumer Services · Online Marketing
- Bounce rate42%
- Pages per visit1.9
- Average visit33 sec
- DevicesDesktop 52% Β· Mobile 48%
Websites whose visitors overlap most with SpringServe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| seven.one | 100% | #1,218,051 | View details | ||
| indexexchange.com | 100% | 95.1K | #293,155 | View details | |
| sonobi.com | 100% | 24.2K | #1,284,143 | View details | |
| smaato.com | 100% | 26.1K | #886,209 | View details | |
| pubmatic.com | 99% | 1.2M | #33,781 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for SpringServe
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as SpringServe (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Springserve
Complete news archive for SpringServe
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about SpringServe
SpringServe was founded in 2015 and raised its 1st funding round 5 years after it was founded.
SpringServe is headquartered in New York, United States. It is registered at New York, New York, United States.
SpringServe was founded in 2015 in New York, United States, within the video advertising sector. A platform for serving video ads to advertisers and publishers is operated, featuring real-time ad delivery, integrations with third-party verification services like WhiteOps, MOAT, and Integral Ad Science, and video header bidding capabilities. Real-time reporting and white box optimization are supported through a user interface designed for speed.
SpringServe offers SpringServe, DV+ Streaming, and Magnite Explorer.
Yes. SpringServe was acquired by Magnite in July 2021.

