About That’s it
That’s it is a company based in Los Angeles (United States) founded in 2012 by Lior Lewensztain. That’s it offers products and services including Fruit Bars, Mini Fruit Bars, Energy Probiotic Fruit Bars, Truffles, and Fruit Crunchables. That’s it operates in a competitive market with competitors including Body Armor, Nightfood, Runa, More Labs and Isagenix International, among others.
- Investors
Products & Services of That’s it
That’s it offers a comprehensive portfolio of products and services, including Fruit Bars, Mini Fruit Bars, Energy Probiotic Fruit Bars, Truffles, and Fruit Crunchables.
Natural fruit-based bars for nutritious on-the-go eating.
Smaller fruit bars ideal for portable healthy snacking.
Fruit bars with probiotics for energy and gut health.
Fruit-based truffles as a healthy chocolate alternative.
Crunchy fruit snacks for daily nutritional needs.
Assorted packs of fruit bars for mixed flavor options.
Apps and channels of That’s it
its YouTube channel That's it. has 390 subscribers and 12 videos.
Videos from That’s it
The most watched videos on That’s it's YouTube channel, That's it. (390 subscribers). Click a video to play it here.
More on That's it..
Funding Insights of That’s it
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Thats it with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | – | Seed | – | T-street Capital | – |
1 investors in total: 1 institutional.
Investors in That’s it
That’s it has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include T-street Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | t-street.com | - |
Investor details for Thats it
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- Complete investor list
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People of That’s it
16 people are tracked at That’s it (10 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Lior Lewensztain | Founder | Leadership |
Elizabeth P. | Chief Marketing Officer | Leadership |
Jackie Alvarez | Senior Director, Global Communications | Leadership |
Marc Hoopingarner | Director of Sales Insights | Leadership |
Shamir Merino | Vice President Operations | Leadership |
Katie Eshuys | Chief Sales & Commercial Strategy Officer | Leadership |
Gregory Sherger | VP of Sales - Grocery | Leadership |
Todd Benson | Director of Sales - West/Grocery | Leadership |
Mathew Wright | Director of Sales - Convenience | Leadership |
Mitesh Desai | Senior Director, International Strategy And Development | Leadership |
Eileen Hok | Quality & Regulatory Affairs Manager | Team |
Noah Cimatu | Content and Design Strategist | Team |
Sooyoun Lee | Senior Category Insights Manager | Team |
Marissa Bullock | Marketing Manager | Team |
Jill Kazdin | Sales Manager - Alternative Channels | Team |
Katherine Dunn | Social Media Manager | Team |
Complete people profiles for That’s it
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of That’s it
2 dated milestones of That’s it across 8 years, from founding to its latest funding, stage changes and deals.
- Founded That’s it is founded.
- Funding First funding round.
Competitors of That’s it
That’s it operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Body Armor, Nightfood, Runa, More Labs and Isagenix International, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drinkbodyarmor.com | 2011 | Beverly Hills, United States | $349.51M | 370 | Functional beverage company manufacturing sports drink products with coconut water base | |
| nightfood.com | 2009 | Tarrytown, United States | $393,000 | – | Nutritional snack bars are manufactured for nighttime hunger relief. | |
| runa.io | 2009 | London, United Kingdom | $65.1M | 92 | Global payout infrastructure is provided by Runa for businesses. | |
| morelabs.com | 2015 | Los Angeles, United States | $19.5M | – | Nutritional beverages for alcohol recovery are provided. | |
| isagenix.com | 2002 | Gilbert, United States | – | 375 | Health supplements and snacks are manufactured and marketed internationally. | |
| solareabio.com | 2017 | Cambridge, United States | $27.33M | – | Microbiome-based therapeutics and natural probiotics are developed. | |
| curehydration.com | 2018 | New York, United States | $9.88M | – | Nutrition drink mixes are offered through an internet-first brand. | |
| supergut.com | 2019 | Los Angeles, United States | $36.24M | – | Multi-category nutritious products are provided via an internet-first brand. | |
| nellsonllc.com | 1962 | Anaheim, United States | – | 66 | Manufacturing company operating in nutrition products space |
Detailed competitors of Thats it
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of That’s it
The website of That’s it (thatsitfruit.com) receives about 54.3K visits a month and ranks #791,401 among all websites worldwide, #5,027 in Groceries.
- Monthly visits54.3K
▲ 39.8% vs previous month
- Unique visitors18.2K
per month
- Global rank#791,401
among all websites
- Category rank#5,027
Food and Drink · Groceries
- Bounce rate52%
- Pages per visit2.1
- Average visit27 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with That’s it. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 88acres.com | 100% | 29.6K | #979,805 | View details | |
| lesserevil.com | 98% | 59.7K | #525,862 | View details | |
| risebar.com | 90% | 21K | #952,549 | View details | |
| baresnacks.com | 72% | 10.3K | #2,314,361 | View details | |
| thrivemarket.com | 66% | 5M | #12,061 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for That’s it
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on That’S It
Complete news archive for Thats it
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to That’s it
10 companies that operate in the same segment as That’s it (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | – | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 80.12 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Frequently Asked Questions about That’s it
That’s it was founded in 2012 and raised its 1st funding round 8 years after it was founded.
That’s it is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Thats It was established in 2012 in Los Angeles, United States, within the snack food sector. Gluten-free bars, including fruit varieties, zesty options, veggie-infused types, and truffles, are manufactured as raw, vegan, non-GMO products without preservatives. These items are distributed through organized retailers, independent grocers, and online platforms across the US. Popular offerings include apple and strawberry bites, apple and strawberry bars, and apple and cherry bites.
That’s it's top competitors include Runa, Supergut and Body Armor.
That’s it offers Fruit Bars, Mini Fruit Bars, Energy Probiotic Fruit Bars, Truffles, and 2 more products and services.
That’s it has 1 investor. Key investors include T-street Capital.