About Tracey
Tracey is a company based in Eindhoven (Netherlands) founded in 2019 by Bart Michiels and Huib Adriaans was acquired by SendCloud in July 2023. Tracey has raised $642.5 thousand across 2 funding rounds from investors including Rabobank, SendCloud and LTIF. Tracey operates in a competitive market with competitors including Wiser, SPINS, Intelligence Node, Crisp and Daasity, among others.
- Headquarter Eindhoven, Netherlands
- Founders Bart Michiels, Huib Adriaans
- SectorsTransportation, Automotive & LogisticsRetail
- Email••••••••
- Phone•••• ••••
- Website traceyourdata.com
- Social LinkedIn
- Acquired by SendCloud (Jul 2023)
Funding Insights of Tracey
Tracey has successfully raised a total of $642.5K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $642.5 thousand completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $642,498
- Total Rounds 2
- Last Round Seed — $642,498
- Investors Count 2
All 2 funding rounds of Tracey with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Tracey
Tracey has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Rabobank, SendCloud and LTIF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment fund focused on AI and robotics startups in Southeast Netherlands. | 2020 | ltif.nl | Venlo, Netherlands | |
Commercial banking services are provided by Rabobank from Utrecht, Netherlands. | 1972 | rabobank.com | Utrecht, Netherlands | |
Cloud-based multi-carrier shipping platform is provided for e-commerce enterprises. | 2012 | sendcloud.com | Eindhoven, Netherlands |
Investor details for Tracey
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People of Tracey
2 people are tracked at Tracey (2 in leadership).
| Name | Role | Group |
|---|---|---|
Bart Michiels | Co-Founder | Leadership |
Huib Adriaans | Co-Founder | Leadership |
Complete people profiles for Tracey
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Timeline of Tracey
3 dated milestones of Tracey across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Tracey is founded.
- Funding First funding round.
- Exit Acquired by SendCloud.
Competitors of Tracey
Tracey operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, SPINS, Intelligence Node, Crisp and Daasity, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| intelligencenode.com | 2012 | Mumbai, India | $17.16M | 110 | AI-powered analytics tools are offered for retail pricing strategies. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| profitero.com | 2009 | Dun Laoghaire, Ireland | $28.21M | – | Platform offering E- Commerce analytics solutions | |
| peak.ai | 2014 | Manchester, United Kingdom | $209.01M | 237 | Peak is recognized for providing AI software solutions focused on inventory and pricing optimization. | |
| edited.com | 2010 | London, United Kingdom | $53.19M | 145 | SaaS-based analytics solutions are provided for global retailers. |
Detailed competitors of Tracey
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Latest news on Tracey
Complete news archive for Tracey
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Similar companies to Tracey
10 companies that operate in the same segment as Tracey (Logistics Technology & Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-hailing and on-demand delivery services are aggregated via mobile app. | 2012 | Singapore, Singapore | USD 9.09 B | USD 3.37 B | 11,270 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
App based platform offering on demand delivery and ride-hailing services | 2010 | Jakarta, Jakarta, Indonesia | USD 4.72 B | – | – | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 3,500 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Frequently Asked Questions about Tracey
Tracey was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Tracey is headquartered in Eindhoven, Netherlands. It is registered at Eindhoven, Noord-brabant, Netherlands.
Tracey is a funded company, having raised a total of $642.5K across 2 funding rounds to date.
Tracey was founded in 2019 in Eindhoven, Netherlands, focusing on AI-driven analytics for e-commerce. Solutions encompass parcel tracking, real-time insights, predictive modeling, and alert systems. Operations center on data processing to support business decision-making in the retail sector. Co-founders Bart Michiels and Huib Adriaans lead the company, with services accessible via traceyourdata.com.
Tracey's top competitors include Intelligence Node, Peak and Eversight.
Yes. Tracey was acquired by SendCloud in July 2023.