About Tracey
Tracey is a company based in Eindhoven (Netherlands) founded in 2019 by Bart Michiels and Huib Adriaans was acquired by SendCloud in July 2023.. Tracey has raised $642.5 thousand across 2 funding rounds from investors including Rabobank, SendCloud and LTIF. Tracey operates in a competitive market with competitors including Wiser, SPINS, Intelligence Node, Crisp and Daasity, among others.
- Headquarter Eindhoven, Netherlands
- Founders Bart Michiels, Huib Adriaans
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Sectors
Transportation, Automotive & LogisticsRetail
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Email
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Phone
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Website
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Social
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Funding Insights of Tracey
Tracey has successfully raised a total of $642.5K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $642.5 thousand completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $642,498
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2022 | Amount | Debt – Conventional - Tracey | Valuation |
investors |
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| May, 2022 | Amount | Seed - Tracey | Valuation | LTIF |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Tracey
Tracey has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Rabobank, SendCloud and LTIF. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment fund focused on AI and robotics startups in Southeast Netherlands.
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Commercial banking services are provided by Rabobank from Utrecht, Netherlands.
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Founded Year | Domain | Location | |
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Cloud-based multi-carrier shipping platform is provided for e-commerce enterprises.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tracey
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tracey
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tracey Comparisons
Competitors of Tracey
Tracey operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, SPINS, Intelligence Node, Crisp and Daasity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
AI-powered analytics tools are offered for retail pricing strategies.
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| domain | founded_year | HQ Location |
Business analytics software is provided for CPG retailers and suppliers.
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| domain | founded_year | HQ Location |
eCommerce analytics platform is provided for online sellers.
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| domain | founded_year | HQ Location |
SaaS-based promotion software is offered for retail testing.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Tracey
When was Tracey founded?
Tracey was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Where is Tracey located?
Tracey is headquartered in Eindhoven, Netherlands. It is registered at Eindhoven, Noord-brabant, Netherlands.
Is Tracey a funded company?
Tracey is a funded company, having raised a total of $642.5K across 2 funding rounds to date.
What does Tracey do?
Tracey was founded in 2019 in Eindhoven, Netherlands, focusing on AI-driven analytics for e-commerce. Solutions encompass parcel tracking, real-time insights, predictive modeling, and alert systems. Operations center on data processing to support business decision-making in the retail sector. Co-founders Bart Michiels and Huib Adriaans lead the company, with services accessible via traceyourdata.com.
Who are the top competitors of Tracey?
Tracey's top competitors include Intelligence Node, Peak and Eversight.
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