About Unlockd
Unlockd is a Media & Entertainment company based in New York (United States) founded in 2014, and was acquired by FlyBuys in November 2018. It operates as a mobile advertising on lockscreen. Unlockd has raised $50 million across 3 funding rounds from investors including Axiata Group, Alium Capital Management and Lachlan Murdoch. The company was acqui-hired. Its focus areas include Enterprise Applications, Mobile Advertising, Ad Serving Platform and Display. Its competitors include Glance, Affle, Buzzvil, Mobile Posse and Aquto and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
Unlockd was founded in 2014 in New York, United States, and operates in the mobile advertising sector. Full-screen ads, content, and coupons are delivered to Android phone users upon unlocking, tailored by location, time of day, and personal interests. Users are rewarded with discounts on mobile bills, while telecom carriers such as Lebara Mobile and Sprint, along with partners including Yahoo, Twitter, and Facebook Audience Network, generate revenue from advertisers.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website unlockd.com
- Social LinkedIn X
- Acquired by FlyBuys (Nov 2018)
- Total Equity Funding$50M (USD)
in 3 rounds
- Latest Funding Round$23M (USD), Series B
May 2017
- InvestorsAxiata Group
& 5 more
- Acquired byFlyBuys
(Nov 2018)
Funding Insights of Unlockd
Unlockd has successfully raised a total of $50M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $23 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $50M
- Total Rounds 3
- Last Round Series B — $23M
- First Round $15M
(Oct 2015)
- Investors Count 5
All 3 funding rounds of Unlockd with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $23M | Series B | – | Axiata Group | |
| Apr 2016 | $12M | Series A | – | – | – |
| Oct 2015 | $15M | Series A | – | – | – |
6 investors in total: 3 institutional and 3 angel.
Investors in Unlockd
Unlockd has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Axiata Group, Alium Capital Management and Lachlan Murdoch.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alium Capital Management is focused on technology and innovation investments. | 2016 | aliumcap.com | Sydney, Australia | |
Telecommunication services are provided by Axiata Group across Asia. | 1992 | axiata.com | Kuala Lumpur, Malaysia | |
LM Lachlan Murdoch | Indian angel investor with interests in tech startups and innovation. | – | unknown_1296815f38094c648 | - |
HL Hezi Leibovich | Australian entrepreneur, co-founder of Catch Group, active angel investor in India. | – | unknown_00e51b797a67412e8 | - |
GL Gabby Leibovich | Co-founder of Catch Group, active angel investor in Indian startups | – | unknown_beb7332e2f7a46498 | - |
Manages a card-based coalition loyalty program in Australia. | 1994 | flybuys.com.au | Melbourne, Australia |
Investor details for Unlockd
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Unlockd
4 dated milestones of Unlockd across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Unlockd is founded.
- Funding First funding round of $15.0M.
- Funding Latest funding round, Series B, of $23.0M.
- Exit Acquired by FlyBuys.
Competitors of Unlockd
Unlockd has 8 listed competitors in our database, 7 of them funded. They include Glance, Affle, Buzzvil, Mobile Posse and Aquto, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glance.world | 2019 | Singapore | – | – | Personalized content is provided on mobile lock screens by Glance. | |
| affle.com | 2005 | Singapore | $10M | 644 | Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | |
| buzzvil.com | 2012 | Seoul, South Korea | $32.51M | – | Targeted ads and content are delivered via lock screen platforms. | |
| mobileposse.com | 2005 | Mclean, United States | $26.51M | 19 | App monetization is enabled via home and lock screen messaging. | |
| aquto.com | 2012 | Boston, United States | $16M | – | Mobile Data For Engagement | |
| getlocket.com | 2013 | San Francisco, United States | $3.7M | – | Lock-screen ads are utilized to reengage mobile app users. | |
| cashtree.app | 2015 | Jakarta, Indonesia | $4M | – | Cash-free tokens are transferred through a blockchain reward application. | |
| medialets.com | 2008 | New York, United States | $33.42M | – | Ad serving and rich media advertising platform |
Detailed competitors of Unlockd
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
10 companies that operate in the same segment as Unlockd (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Related news about Unlockd
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Frequently Asked Questions about Unlockd
Unlockd was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Unlockd is headquartered in New York, United States. It is registered at New York, New York, United States.
Unlockd is a funded company, having raised a total of $50M across 3 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Oct 2015.
Unlockd was founded in 2014 in New York, United States, and operates in the mobile advertising sector. Full-screen ads, content, and coupons are delivered to Android phone users upon unlocking, tailored by location, time of day, and personal interests. Users are rewarded with discounts on mobile bills, while telecom carriers such as Lebara Mobile and Sprint, along with partners including Yahoo, Twitter, and Facebook Audience Network, generate revenue from advertisers.
Unlockd has 6 investors. Key investors include Axiata Group, Alium Capital Management, Lachlan Murdoch, Hezi Leibovich, and Gabby Leibovich.
Yes. Unlockd was acquired by FlyBuys in November 2018.