About Upside Saving
Upside Saving is a company based in London (United Kingdom) founded in 2020 by Andries Smit and Steve Fourie was acquired by Cheddar in March 2022. Upside Saving has raised $408.61 thousand across 3 funding rounds from investors including ABN AMRO, Cheddar and Founders Factory. The company has 6 employees. Upside Saving operates in a competitive market with competitors including Fondue, ShoppingGives, Loyalize, Hakamae and Bnfts, among others.
- Headquarter London, United Kingdom
- Employees 6
- Founders Andries Smit, Steve Fourie
- SectorsRetail
- Email••••••••
- Website upsidesaving.com
- Social LinkedIn X
- Acquired by Cheddar (Mar 2022)
- Legal Name Upside Money Ltd
- Date of Incorporation 09 Jan, 2020
- Jurisdiction LONDON
Funding Insights of Upside Saving
Upside Saving has successfully raised a total of $408.61K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $408,605
- Total Rounds 3
- First Round $408,605
(Oct 2020)
- Investors Count 3
All 3 funding rounds of Upside Saving with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | – | Seed | – | Founders Factory | – |
| Mar 2021 | – | Seed | – | – | |
| Oct 2020 | $408,605 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Upside Saving
Upside Saving has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include ABN AMRO, Cheddar and Founders Factory.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startup studio focused on fintech, telecoms, and multiple sectors | 2012 | foundersfactory.com | London, United Kingdom | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
ABN AMRO is recognized as a personal bank in the digital era. | 1991 | abnamro.com | Amsterdam, Netherlands | |
Business news is covered via an online video platform. | 2016 | cheddar.com | New York, United States |
Investor details for Upside Saving
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People of Upside Saving
3 people are tracked at Upside Saving (3 in leadership); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Andries Smit | Co-Founder & CEO | Leadership |
Steve Fourie | Co-Founder | Leadership |
Henry Hallam | Vice President Operations And Product Owner | Leadership |
Complete people profiles for Upside Saving
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Upside Saving
4 dated milestones of Upside Saving across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Upside Saving is founded.
- Funding First funding round of $409K.
- Funding Latest funding round, Seed,.
- Exit Acquired by Cheddar.
Competitors of Upside Saving
Upside Saving operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fondue, ShoppingGives, Loyalize, Hakamae and Bnfts, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| getfondue.com | 2021 | New York, United States | $10.5M | – | SaaS-based cashback management solutions are provided for online businesses. | |
| shoppinggives.com | 2015 | Chicago, United States | $23.64M | – | Provider of cashback management solutions for businesses | |
| loyalize.com | 2010 | San Francisco, United States | $343,237 | – | A white-label API platform enables reward-based loyalty and cashback earnings. | |
| hakamae.com | 2016 | Laval, France | – | – | Cashback management solutions are provided to companies through specialized websites. | |
| bnfts.app | 2021 | Walnut, United States | – | – | Delivers a comprehensive app for effective cashback management solutions. | |
| vocotext.com | 2014 | Bayan Lepas, Malaysia | – | – | Provides a comprehensive app-based customer loyalty platform for merchants. | |
| cashbackscript.net | 2015 | Madurai, India | – | – | Develops cashback scripts and apps with blockchain for affiliate networks. |
Detailed competitors of Upside Saving
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Upside Saving
The website of Upside Saving (upsidesaving.com) receives about 8.7K visits a month.
- Monthly visits8.7K
▼ 1% vs previous month
Latest news on Upside Saving
Complete news archive for Upside Saving
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- Full article archive
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Similar companies to Upside Saving
10 companies that operate in the same segment as Upside Saving (Deals, Rewards & Comparison Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Online group-buying platform offering coupons for multi-category products and services | 2010 | Beijing, China | USD 9.86 B | USD 47.13 B | – | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | – | – | |
Promotion-based circulars are digitized for retailers via an app-based solution. | 2006 | Toronto, Ontario, Canada | USD 78 M | – | 358 | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | – | USD 15.96 B | 29,330 | |
Cashback and coupon offers are provided for e-commerce shopping. | – | Gurugram, Haryana, India | USD 32.61 M | – | – | |
Honey is recognized for providing automatic coupons and deals online. | 2012 | Pasadena, California, United States | USD 9.8 M | – | – | |
Cashback is provided automatically through app on diverse purchases. | 2016 | Austin, Texas, United States | USD 87.36 M | – | 78 | |
Online platform offering rewards and cashback for multi-category products | 2014 | Singapore, Singapore | USD 331.7 M | – | – |
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Frequently Asked Questions about Upside Saving
Upside Saving was founded in 2020.
Upside Saving is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Andries Smit is the current CEO of Upside Saving. They have also founded this company.
Upside Saving is a funded company, having raised a total of $408.61K across 3 funding rounds to date. The company's 1st funding round was a Seed of $408.61K, raised on Oct 2020.
Upside Saving has 6 employees.
Founded in 2020 and based in London, United Kingdom, Upside Saving operates in the fintech sector. App-based solutions for cashback and reward management are offered, featuring AI-driven automatic tracking of cashback earnings. An SDK is provided for linking user accounts to banks, along with data integration support for open banking providers and transaction management capabilities. The mobile application is available exclusively for iOS users.
Upside Saving's top competitors include ShoppingGives, Fondue and Loyalize.
Upside Saving has 4 investors. Key investors include ABN AMRO, Cheddar, Founders Factory, and Techstars.
Upside Saving operates through Upside Money Ltd.
Yes. Upside Saving was acquired by Cheddar in March 2022.