Upside Saving

London, United Kingdom Founded: 2020 • Age: 6 yrs Acquired By Cheddar
App-based cashback and reward management solutions
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About Upside Saving

Upside Saving is a company based in London (United Kingdom) founded in 2020 by Andries Smit and Steve Fourie was acquired by Cheddar in March 2022.. Upside Saving has raised $408.61 thousand across 3 funding rounds from investors including ABN AMRO, Cheddar and Founders Factory. The company has 6 employees as of January 31, 2020. Upside Saving operates in a competitive market with competitors including Fondue, ShoppingGives, Loyalize, Hakamae and Bnfts, among others.

  • Headquarter London, United Kingdom
  • Employees 6 as on 31 Jan, 2020
  • Founders Andries Smit, Steve Fourie
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Upside Money Ltd
  • Date of Incorporation 09 Jan, 2020
  • Jurisdiction LONDON
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $408.61 K (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
    ABN AMRO

    & 3 more

  • Employee Count
    6

    as on Jan 31, 2020

  • Acquired by
    Cheddar

    (Mar 01, 2022)

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Funding Insights of Upside Saving

Upside Saving has successfully raised a total of $408.61K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round

    (12 Oct 2020)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2021 Amount Seed - Upside Saving Valuation Founders Factory
Mar, 2021 Amount Seed - Upside Saving Valuation

investors

Oct, 2020 Amount Seed - Upside Saving Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Upside Saving

Upside Saving has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include ABN AMRO, Cheddar and Founders Factory. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Startup studio focused on fintech, telecoms, and multiple sectors
Founded Year Domain Location
Startups are accelerated globally without sector restrictions through structured programs.
Founded Year Domain Location
ABN AMRO is recognized as a personal bank in the digital era.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Upside Saving

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Upside Saving

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Upside Saving Comparisons

Employees
+
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Competitors of Upside Saving

Upside Saving operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fondue, ShoppingGives, Loyalize, Hakamae and Bnfts, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS-based cashback management solutions are provided for online businesses.
domain founded_year HQ Location
Provider of cashback management solutions for businesses
domain founded_year HQ Location
A white-label API platform enables reward-based loyalty and cashback earnings.
domain founded_year HQ Location
Cashback management solutions are provided to companies through specialized websites.
domain founded_year HQ Location
Delivers a comprehensive app for effective cashback management solutions.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Upside Saving

Frequently Asked Questions about Upside Saving

When was Upside Saving founded?

Upside Saving was founded in 2020.

Where is Upside Saving located?

Upside Saving is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Upside Saving?

Andries Smit is the current CEO of Upside Saving. They have also founded this company.

Is Upside Saving a funded company?

Upside Saving is a funded company, having raised a total of $408.61K across 3 funding rounds to date. The company's 1st funding round was a Seed of $408.61K, raised on Oct 12, 2020.

How many employees does Upside Saving have?

As of Jan 31, 2020, the latest employee count at Upside Saving is 6.

What does Upside Saving do?

Founded in 2020 and based in London, United Kingdom, Upside Saving operates in the fintech sector. App-based solutions for cashback and reward management are offered, featuring AI-driven automatic tracking of cashback earnings. An SDK is provided for linking user accounts to banks, along with data integration support for open banking providers and transaction management capabilities. The mobile application is available exclusively for iOS users.

Who are the top competitors of Upside Saving?

Upside Saving's top competitors include ShoppingGives, Fondue and Loyalize.

Who are Upside Saving's investors?

Upside Saving has 4 investors. Key investors include ABN AMRO, Cheddar, Founders Factory, and Techstars.

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