About WeCool Toys
WeCool Toys is a company based in Point Pleasant Beach (United States) founded in 2016 by Ross Alber and Jeffrey Osnato was acquired by Paladone in November 2023. WeCool Toys offers products and services including Butter Slime, Compound Kings, Magic Trace, and 3D Sticker Maker. WeCool Toys operates in a competitive market with competitors including PlayMonster, YoYo.com, Tiny Earth Toys, BrickLink and Seamless Toy Company, among others.
- Headquarter Point Pleasant Beach, United States
- Founders Ross Alber, Jeffrey Osnato
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Website wecooltoys.com
- Social LinkedIn Facebook
- Acquired by Paladone (Nov 2023)
Products & Services of WeCool Toys
WeCool Toys offers a comprehensive portfolio of products and services, including Butter Slime, Compound Kings, Magic Trace, and 3D Sticker Maker.
Scented slime for stress relief and tactile play.
Interactive slime tubs for creative activities.
Drawing and coloring kits for educational fun.
Refillable kits for making custom stickers.
Investors in WeCool Toys
WeCool Toys has secured backing from 1 investor. Prominent investors backing the company include Paladone.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Giftware is designed and distributed online and via wholesale channels. | 1994 | paladone.com | - |
Investor details for WeCool Toys
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People of WeCool Toys
2 people are tracked at WeCool Toys (2 in leadership).
| Name | Role | Group |
|---|---|---|
Ross Alber | Co-Founder | Leadership |
Jeffrey Osnato | Co-Founder | Leadership |
Complete people profiles for WeCool Toys
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Timeline of WeCool Toys
2 dated milestones of WeCool Toys across 7 years, from founding to its latest funding, stage changes and deals.
- Founded WeCool Toys is founded.
- Exit Acquired by Paladone.
Competitors of WeCool Toys
WeCool Toys operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PlayMonster, YoYo.com, Tiny Earth Toys, BrickLink and Seamless Toy Company, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playmonster.com | 1985 | Beloit, United States | – | – | Entertainment products for kids and adults are retailed by PlayMonster. | |
| yoyo.com | 2011 | Jersey, United States | $5M | – | Toys are retailed online by YoYo.com platform. | |
| tinyearthtoys.com | 2020 | Durham, United States | $3.38M | 12 | Toys for children are provided via an online platform. | |
| bricklink.com | 2000 | Irvine, United States | – | 15 | Online marketplace offering LEGO set | |
| myatoms.com | 2012 | Boulder, United States | $1.14M | – | Offers electronics-equipped building blocks for kids to create interactive projects. | |
| smarterkids.com | 1991 | Needham, United States | $33M | – | Smart toys and educational products are retailed online for children. | |
| fatbraintoys.com | 2002 | Omaha, United States | – | – | Educational toys and games are retailed through multiple channels. | |
| theloyalsubjects.com | 2008 | Los Angeles, United States | $1.7M | 3 | Wide range of toys is retailed online by the company. | |
| megalopolis.toys | 2015 | Salt Lake, United States | – | 12 | Kid's toys from movie franchises and brands are sold online. | |
| popupplaytoy.com | 2014 | Austin, United States | $795,000 | – | Helps children design their own interactive play environments. |
Detailed competitors of WeCool Toys
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Web traffic of WeCool Toys
The website of WeCool Toys (wecooltoys.com) receives about 33K visits a month.
- Monthly visits33K
▲ 89.1% vs previous month
Latest news on Wecool Toys
Complete news archive for WeCool Toys
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Similar companies to WeCool Toys
10 companies that operate in the same segment as WeCool Toys (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about WeCool Toys
WeCool Toys was founded in 2016.
WeCool Toys is headquartered in Point Pleasant Beach, United States. It is registered at Point Pleasant Beach, New Jersey, United States.
WeCool Toys was founded in 2016 in Point Pleasant Beach, United States, by co-founders Ross Alber and Jeffrey Osnato. An online retail model is operated in the childrens toys sector. The product catalog is composed of items including puzzles, activity boxes, slime, mystery boxes, soaps, and sanitizers. Distribution occurs through the domain wecooltoys.com.
WeCool Toys's top competitors include PlayMonster, YoYo.com and Megalopolis.
WeCool Toys offers Butter Slime, Compound Kings, Magic Trace, and 3D Sticker Maker.
WeCool Toys has 1 investor. Key investors include Paladone.
Yes. WeCool Toys was acquired by Paladone in November 2023.

