About Adaptly
Adaptly is a company based in New York (United States) founded in 2010 was acquired by Accenture in December 2018. Adaptly has raised $13.9 million across 4 funding rounds from investors including Accenture, Lerer Hippeau and Valhalla Partners. Adaptly operates in a competitive market with competitors including Hootsuite, Smartly.io, Genus AI, Zocket and ROI Hunter, among others.
- Headquarter New York, United States
- SectorsMedia & Entertainment
- Website adaptly.com
- Social LinkedIn X Facebook
- Acquired by Accenture (Dec 2018)
- Legal Name Adaptly, Inc.
Funding Insights of Adaptly
Adaptly has successfully raised a total of $13.9M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $10.5 million completed in May 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.9M
- Total Rounds 4
- Last Round Series B — $10.5M
- Investors Count 10
All 4 funding rounds of Adaptly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2012 | $10.5M | Series B | – | Valhalla Partners | |
| Apr 2011 | $2.7M | Series A | – | First Round Capital, CRV | |
| Oct 2010 | $700,000 | Seed | – | – | – |
| Aug 2010 | – | Seed | – | – |
11 investors in total: 10 institutional and 1 angel.
Investors in Adaptly
Adaptly has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Accenture, Lerer Hippeau and Valhalla Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused VC firm investing in geographies such as the US | – | valhallapartners.com | Vienna, United States | |
Early-stage venture capital investments are made in US tech sectors. | – | socialstarts.com | San Francisco, United States | |
US focused seed and early-stage VC firm | – | firstround.com | San Francisco, United States | |
CRV is recognized as a venture capital firm investing in technology startups. | – | crv.com | Palo Alto, United States | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
- | – | kbsp.vc | - | |
Early to mid-stage ventures are funded by the firm. | – | timewarner.com/company/time-warner-investments | New York, United States | |
Early-stage venture capital investments are made in the US. | – | stage1capital.com | Austin, United States | |
Startup accelerator | – | dreamit.com | New York, United States | |
IT and management consultancy services are provided globally. | 1989 | accenture.com | Dublin, Ireland |
Investor details for Adaptly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Adaptly
4 dated milestones of Adaptly across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Adaptly is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $10.5M.
- Exit Acquired by Accenture.
Competitors of Adaptly
Adaptly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Smartly.io, Genus AI, Zocket and ROI Hunter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hootsuite.com | 2008 | Vancouver, Canada | $283.76M | – | AI based social media management platform for businesses | |
| smartly.io | 2013 | Helsinki, Finland | $22.76M | 103 | Social advertising is managed and optimized via a SaaS platform. | |
| genus.ai | 2016 | San Francisco, United States | $10M | – | Platform offering predictive analytics solutions | |
| zocket.ai | 2021 | Middletown, United States | $3.47M | 69 | An AI-powered platform for managing enterprise advertising campaigns is provided. | |
| roihunter.com | 2014 | Brno, Czech Republic | $5.17M | 46 | Ad campaigns are automated and optimized through cloud-based analytics tools. | |
| tryadhawk.com | 2015 | Boulder, United States | $17.41M | – | Digital advertising metrics are managed across multiple channels. | |
| adkrity.com | 2021 | Surat, India | $157,232 | – | AI-powered ad campaigns are managed across social media platforms. | |
| spaceback.com | 2018 | San Francisco, United States | – | 18 | Cloud-based mobile ad creation platform | |
| meebo.com | 2005 | Mountain View, United States | $65M | 93 | Instant messaging and social networking service provider | |
| unite.io | 2012 | Los Angeles, United States | $3M | – | Unite is recognized as a blockchain solution for gaming economies. |
Detailed competitors of Adaptly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Adaptly
Websites that share an audience with Adaptly (adaptly.com).
Websites whose visitors overlap most with Adaptly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| contently.com | 100% | 116.2K | #411,855 | View details | |
| taykey.com | 90% | – | – | View details | |
bhatnaturally.com | bhatnaturally.com | 89% | – | #4,173,814 | – |
| adexchanger.com | 86% | 210K | #245,743 | View details | |
| sprucemedia.com | 36% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Adaptly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Adaptly
Complete news archive for Adaptly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Adaptly
10 companies that operate in the same segment as Adaptly (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Adaptly
Adaptly was founded in 2010.
Adaptly is headquartered in New York, United States. It is registered at New York, New York, United States.
Adaptly is a funded company, having raised a total of $13.9M across 4 funding rounds to date.
Adaptly was founded in 2010 in New York, United States, and operates within the social media advertising sector. Ad campaigns are launched on platforms including Facebook, Twitter, LinkedIn, Reddit, and others. Spending is optimized based on budget constraints. Analytics such as click-through rates, competitive intelligence, and performance insights are delivered to evaluate campaign effectiveness.
Adaptly's top competitors include Hootsuite, Smartly.io and Zocket.
Adaptly has 11 investors. Key investors include Accenture, Lerer Hippeau, Valhalla Partners, Social Starts, and First Round Capital.
Adaptly operates through Adaptly, Inc..
Yes. Adaptly was acquired by Accenture in December 2018.