AppLift

Berlin, Germany Founded: 2012 • Age: 14 yrs
Mobile retargeting solutions are offered for app advertisers.
Annual revenue $279,892 Latest available
Total funding $20.0M 2 rounds
Employees 14 Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About AppLift

AppLift is a company based in Berlin (Germany) founded in 2012. AppLift has raised $20 million across 2 funding rounds from investors including Prime Ventures and HitFox Group. The company has 14 employees as of April 04, 2024. AppLift has completed 2 acquisitions, including Appiris and Bidstalk. AppLift offers products and services including DMP, DSP, and Identity Graph. AppLift operates in a competitive market with competitors including YouAppi, Remerge, Magnetic, StitcherAds and TapCommerce, among others.

  • Headquarter Berlin, Germany
  • Employees 14 as on 04 Apr, 2024
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Vermedia India Private Limited
  • Date of Incorporation 26 Sep, 2013
  • Jurisdiction Bangalore North, Karnataka, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $279.89 K (USD)
    -56.27
    as on Mar 31, 2021
  • Net Profit
    $15.68 K (USD)
    -48.7
    as on Mar 31, 2021
  • EBITDA
    $17.37 K (USD)
    124.21
    as on Mar 31, 2021
  • Total Equity Funding
    $20 M (USD)

    in 2 rounds

  • Latest Funding Round
    $7 M (USD), Series A

    Oct 17, 2013

  • Investors
  • Employee Count
    14

    as on Apr 04, 2024

  • Investments & Acquisitions
    Appiris

    & 1 more

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Products & Services of AppLift

AppLift offers a comprehensive portfolio of products and services, including DMP, DSP, and Identity Graph.

Product name locked
Category locked
Primary

Platform for creating precise audience segments using AI and data integration.

Product name locked
Category locked
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System for efficient ad activation and targeting in regulated verticals.

Product name locked
Category locked
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Tool for connecting identifiers across devices for effective campaigns.

Funding Insights of AppLift

AppLift has successfully raised a total of $20M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in AppLift

AppLift has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Prime Ventures and HitFox Group.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital is invested in European technology sectors.
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-
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Investor details for AppLift

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Investments & Acquisitions by AppLift

AppLift has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Appiris and Bidstalk.

Investments
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Investment portfolio details for AppLift

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Mobile advertising campaigns are created and optimized for user acquisition.
Locked Locked 2013 Locked
White Label DSP and Ad Server solutions
Locked Locked 2013 Locked
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Complete acquisition details for AppLift

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Financial Statements - AppLift

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Detailed financials for AppLift

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Applift Comparisons

AppLift Primary company
Description
Mobile retargeting solutions are offered for app advertisers...
Location
Berlin, Germany
Founded Year
2012
Annual Revenue
$279.89 K (USD)
Net Profit
$15.68 K (USD)
EBITDA
$17.37 K (USD)
Employees
14
As of 2024
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Peer comparison for AppLift

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Competitors of AppLift

AppLift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as YouAppi, Remerge, Magnetic, StitcherAds and TapCommerce, among others.

Company Name Domain Founded year HQ Location Description
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Mobile app recommendations are provided based on user behavior analysis.
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Remerge is focused on mobile app marketing and retargeting solutions.
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Search retargeting platform using data queries for audience targeting.
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Facebook ad optimization tools for retailers are managed.
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Mobile retargeting solutions are provided to brands and advertisers.
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Real-time bidding platform for behavioral retargeting is offered.
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Detailed competitors of AppLift

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Latest news on Applift

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Complete news archive for AppLift

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Frequently Asked Questions about AppLift

AppLift was founded in 2012 and raised its 1st funding round 1 year after it was founded.

AppLift is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

AppLift is a funded company, having raised a total of $20M across 2 funding rounds to date.

As of Apr 04, 2024, the latest employee count at AppLift is 14.

Annual revenue of AppLift is $279.89K as on Mar 31, 2021.

AppLift was founded in 2012 and is headquartered in Berlin, Germany. The company operates in the mobile advertising sector, where a data-driven platform is utilized to help app advertisers acquire and re-engage users on a performance basis. Users are retargeted according to their actions within apps, with revenue generated from both active and churned users. Services focus on scalable user acquisition across mobile ecosystems.

AppLift's top competitors include Remerge, YouAppi and Magnetic.

AppLift offers DMP, DSP, and Identity Graph.

AppLift has made 2 acquisitions, including Appiris, and Bidstalk.

AppLift has 2 investors. Key investors include Prime Ventures, and HitFox Group.

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