About AppLift
AppLift is a Media & Entertainment company based in Berlin (Germany) founded in 2012. It operates as a mobile retargeting solutions are offered for app advertisers. AppLift has raised $20 million across 2 funding rounds from investors including Prime Ventures and HitFox Group. The company has 14 employees. AppLift has completed 2 acquisitions, including Appiris and Bidstalk. Its Indian entity Vermedia India Private Limited reported revenue of ₹15.35 Cr. AppLift offers products and services including DMP, DSP, and Identity Graph. Its focus areas include Enterprise Applications, AdTech, Retargeting and Mobile Advertising. Its competitors include YouAppi, Remerge, Magnetic, StitcherAds and TapCommerce and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
AppLift was founded in 2012 and is headquartered in Berlin, Germany. The company operates in the mobile advertising sector, where a data-driven platform is utilized to help app advertisers acquire and re-engage users on a performance basis. Users are retargeted according to their actions within apps, with revenue generated from both active and churned users. Services focus on scalable user acquisition across mobile ecosystems.
- Headquarters Berlin, Germany
- Employees 14
- SectorsMedia & Entertainment
- Website applift.com
- Social LinkedIn X Facebook
- Legal Name Vermedia India Private Limited
- Date of Incorporation 26 Sep, 2013
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹15.35 Cr
FY 2025 · +187% YoY
- Net Profit₹95.4 Lakh
FY 2025 · 6% margin
- EBITDA₹1.44 Cr
FY 2025 · 9% margin
- Total Equity Funding$20M (USD)
in 2 rounds
- Latest Funding Round$7M (USD), Series A
Oct 2013
- InvestorsPrime Ventures
& 1 more
- Employee Count14
- Investments & AcquisitionsAppiris
& 1 more
Associated legal entities of AppLift
AppLift operates through Vermedia India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Vermedia India Private Limited CIN U74900KA2013PTC071187 | Active | 26 Sep 2013 | Bangalore, Karnataka | ₹15.4 Cr | 14 | 3 | View details |
Products & Services of AppLift
AppLift offers a comprehensive portfolio of products and services, including DMP, DSP, and Identity Graph.
Platform for creating precise audience segments using AI and data integration.
System for efficient ad activation and targeting in regulated verticals.
Tool for connecting identifiers across devices for effective campaigns.
Funding Insights of AppLift
AppLift has successfully raised a total of $20M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 2
- Last Round Series A — $7M
- First Round $13M
(Jun 2013)
- Investors Count 2
All 2 funding rounds of AppLift with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2013 | $7M | Series A | – | Prime Ventures, HitFox Group | – |
| Jun 2013 | $13M | Series A | – | Prime Ventures | – |
2 investors in total: 2 institutional.
Investors in AppLift
AppLift has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Prime Ventures and HitFox Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in European technology sectors. | – | primeventures.com | Amsterdam, Netherlands | |
- | – | hitfoxgroup.com | - |
Investor details for AppLift
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Vermedia India Private Limited (AppLift)
Vermedia India Private Limited is the primary company behind AppLift. The board of Vermedia India Private Limited currently have 3 directors; the longest-serving is Varshakulkarni, appointed in 2019. 14 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Varshakulkarni DIN 08573291 | Director | 27 Sep 2019 | 7 yrs | Vermedia India Private Limited |
| Sameer Subhash Sondhi DIN 09140266 | Director | 20 Apr 2021 | 5 yrs 6 mo | Vermedia India Private Limited |
| Anindita Boruah DIN 11525323 | Additional Director | 06 Feb 2026 | 8 mo | Vermedia India Private Limited |
People of AppLift
1 people are tracked at AppLift (1 in leadership); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
| Managing Director | Leadership |
Complete people profiles for AppLift
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of AppLift
Figures of Vermedia India Private Limited, the primary company behind AppLift, for FY 2025. Revenue was ₹15.35 Cr (+187% year on year). Net profit was ₹95.4 Lakh (6% margin). EBITDA was ₹1.44 Cr (9% margin). Revenue has grown at a compounded annual rate of +56% over three years and +26% over five years.
- ₹15.35 CrRevenue · FY 2025 · +187% YoY
- ₹95.4 LakhNet profit · 6% margin
- ₹1.44 CrEBITDA · 9% margin
- ₹1 LakhPaid-up capital
- 14Employees (provident fund records)
- +56%Revenue CAGR, 3 years
- +26%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Vermedia India Private Limited are on its company page.
Detailed financial statements for AppLift
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by AppLift
AppLift has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Appiris and Bidstalk.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
White Label DSP and Ad Server solutions | bidstalk.com | Bengaluru, India | 2013 | May 2015 | •••• | |
Mobile advertising campaigns are created and optimized for user acquisition. | appiris.com | Berlin, Germany | 2013 | Feb 2015 | •••• |
Complete acquisition details for AppLift
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of AppLift
Competitors of AppLift
AppLift has 9 listed competitors in our database, 7 of them funded. They include YouAppi, Remerge, Magnetic, StitcherAds and TapCommerce, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| youappi.com | 2011 | – | $18.1M | – | Mobile app recommendations are provided based on user behavior analysis. | |
| remerge.io | 2014 | Berlin, Germany | $4M | 61 | Remerge is focused on mobile app marketing and retargeting solutions. | |
| magnetic.com | 2008 | New York, United States | $46.5M | 1 | Search retargeting platform using data queries for audience targeting. | |
| stitcherads.com | 2009 | Austin, United States | $4M | 46 | Facebook ad optimization tools for retailers are managed. | |
| tapcommerce.com | 2012 | New York, United States | $11.7M | – | Mobile retargeting solutions are provided to brands and advertisers. | |
| rtbhouse.com | 2012 | Warsaw, Poland | – | – | Real-time bidding platform for behavioral retargeting is offered. | |
| adrollgroup.com | 2006 | – | – | – | AdRoll is recognized as an AI-powered advertising platform for brands and agencies. | |
| buysight.com | 2008 | Palo Alto, United States | $28.22M | – | Real-time behavioral re-targeting is used to drive retail sales. | |
| actionx.com | 2012 | New York, United States | $3M | – | Mobile app retargeting and cross-screen targeting are facilitated by ActionX. |
Detailed competitors of AppLift
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AppLift
The website of AppLift (applift.com) receives about 2.4K visits a month.
- Monthly visits2.4K
▲ 81.1% vs previous month
Websites whose visitors overlap most with AppLift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
arkos.io | arkos.io | 100% | – | – | – |
deitel.com | deitel.com | 99% | – | #1,353,159 | – |
| applifier.com | 98% | – | – | View details | |
broculos.net | broculos.net | 98% | – | – | – |
| appsflyer.com | 97% | 43.4M | #1,712 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for AppLift
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
10 companies that operate in the same segment as AppLift (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Applift
Complete news archive for AppLift
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about AppLift
AppLift was founded in 2012 and raised its 1st funding round 1 year after it was founded.
AppLift is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
AppLift is a funded company, having raised a total of $20M across 2 funding rounds to date. The company's 1st funding round was a Series A of $13M, raised on Jun 2013.
AppLift has 14 employees.
The primary company behind AppLift, Vermedia India Private Limited, reported revenue of ₹15.35 Cr for FY 2025, up 187% year on year.
AppLift was founded in 2012 and is headquartered in Berlin, Germany. The company operates in the mobile advertising sector, where a data-driven platform is utilized to help app advertisers acquire and re-engage users on a performance basis. Users are retargeted according to their actions within apps, with revenue generated from both active and churned users. Services focus on scalable user acquisition across mobile ecosystems.
AppLift offers DMP, DSP, and Identity Graph.
AppLift has 2 investors. Key investors include Prime Ventures, and HitFox Group.
AppLift operates through Vermedia India Private Limited.
The legal entities of AppLift currently have 3 directors, including Sameer Subhash Sondhi, Varshakulkarni, Anindita Boruah.