About ID5
ID5 is a Media & Entertainment company based in London (United Kingdom) founded in 2017 by Pierre-Antoine Durgeat and Mathieu Roche. It operates as an identity solutions are provided for digital advertising ecosystems. It operates on a API-as-a-Product and Professional Services model. ID5 has raised $27.24 million across 3 funding rounds from investors including TransUnion, S4S Ventures and Progress Ventures. The company has 6 employees. ID5 has completed 1 acquisition, including TrueData. Its chief executive is Mathieu Roche. Its website id5.io draws about 18 thousand monthly visits. ID5 offers products and services including Adaptive Identity and ID5 Graph. Its focus areas include Technology, Advertising Technology and Identity Solutions. Its legal entity is ID5 TECHNOLOGY LIMITED. Its competitors include Roqad, Decide, Anonymised and Adsviu; 2 of its 4 listed competitors have raised funding.
Company details
Identity solutions are developed by ID5 for the digital advertising ecosystem. A scalable identity framework is offered to make advertising addressable and measurable across various channels. The Adaptive Identity technology is designed to evolve with industry shifts, signal loss, and regulatory changes. Services are extended to media owners, ad tech platforms, and media buyers to enhance addressability and performance. Privacy is prioritized with built-in data protection meeting global standards. Partnerships are strengthened through the largest identity infrastructure in the industry.
- Headquarters London, United Kingdom
- Employees 6
- Founders Pierre-Antoine Durgeat, Mathieu Roche
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website id5.io
- Social LinkedIn X Facebook Instagram
- Legal Name Id5 Technology Limited
- Date of Incorporation 21 Apr, 2017
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$27.24M (USD)
in 3 rounds
- Latest Funding Round$20M (USD), Series B
Apr 2024
- InvestorsTransUnion
& 8 more
- Employee Count6
- Investments & Acquisitions
Products & Services of ID5
ID5 offers a comprehensive portfolio of products and services, including Adaptive Identity and ID5 Graph.
Identity framework is provided for omnichannel advertising solutions.
Unified customer view is enabled across digital touchpoints.
Funding Insights of ID5
ID5 has successfully raised a total of $27.24M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.24M
- Total Rounds 3
- Last Round Series B — $20M
- First Round $1.24M
(Mar 2018)
- Investors Count 9
All 3 funding rounds of ID5 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $20M | Series B | – | TransUnion, S4S Ventures | |
| Mar 2021 | $6M | Series A | – | 360 Capital Partners | |
| Mar 2018 | $1.24M | Seed | – | – |
9 investors in total: 8 institutional and 1 angel.
Investors in ID5
ID5 has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include TransUnion, S4S Ventures and Progress Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture investments are provided in technology sectors. | – | progressventures.com | Boston, United States | |
Tech & Life Sciences focused stage agnostic VC firm investing in Europe, Asia & the US | – | seventure.fr | Paris, France | |
Venture capital firm investing in digital tech startups | – | 360cap.vc | Paris, France | |
Aperiam Ventures is focused on adtech and martech investments. | – | aperiam.vc | - | |
Investment solutions are provided by Axio for SMEs. | – | axio.fr | Paris, France | |
Private equity investment firm focused on SMEs & midcaps | – | allianceentreprendre.com | - | |
Provider of credit scoring data for consumers and businesses | 1968 | transunion.com | Chicago, United States | |
Invests in and supports tech firms in media, marketing, and technology sectors globally. | 2022 | s4sventures.com | New York, United States | |
AM Alexandre Mordacq | Angel investor and entrepreneur, co-founder of Fleek, focused on Indian startups | – | unknown_1587102e951745e4b | - |
Investor details for ID5
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of ID5
35 people are tracked at ID5 (20 in leadership, 3 in board & advisors, 12 in team); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Pierre-Antoine Durgeat | Co-Founder & CHIEF OPERATIONS OFFICER | Leadership |
Mathieu Roche | Co-Founder & CEO | Leadership |
Jonathan Durkee | Chief Revenue Officer | Leadership |
Maria Buchnieva, CPA, CGA, FCCA | Senior Director, Finance | Leadership |
Oliver Zimpasser | Director, Engineering | Leadership |
Carl Petersen | Head Of Finance | Leadership |
Nael Osseiran | Senior Director, Enterprise Sales | Leadership |
Valbona Gjini | VP, Marketing & Communications | Leadership |
Ludivine Vitet | Senior Vice President Operations | Leadership |
Anissa Connor | Director Of Product Management | Leadership |
Joel Marrero | Director Of Infrastructure | Leadership |
Sebastian Geller | CTO | Leadership |
Ian Vazquez | Senior Director, Sales & BD | Leadership |
Mihai Moraru | Director, Solutions Consulting | Leadership |
Jack Brawn | Head of Recruitment (via Zazu Digital) | Leadership |
KS Sinha | VP, Global Services | Leadership |
Matthew T. | Head of Sales Engineering & Ops | Leadership |
Tyler Greenstreet | Director Of People Operations | Leadership |
Lisa Abousaleh | VP Of Publisher And Distribution Partnerships | Leadership |
Radia Douiri | Director Of Channel Sales | Leadership |
15 more people are available in the full profile.
Complete people profiles for ID5
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by ID5
ID5 has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TrueData.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile data platform | truedata.co | Los Angeles, United States | 2010 | Nov 2025 | •••• |
Complete acquisition details for ID5
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Timeline of ID5
4 dated milestones of ID5 across 8 years, from founding to its latest funding, stage changes and deals.
- Founded ID5 is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series B, of $20.0M.
- Acquisition Acquires TrueData.
Competitors of ID5
ID5 has 4 listed competitors in our database, 2 of them funded. They include Roqad, Decide, Anonymised and Adsviu, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| roq.ad | 2014 | Berlin, Germany | $7M | 16 | GDPR-compliant identity solutions are provided for digital advertising. | |
| decide.co | 2008 | St. Louis, United States | $8M | 66 | Cookieless advertising platform is provided for privacy-focused ad decisions. | |
| anonymised.io | 2019 | London, United Kingdom | – | 2 | Provides ID-less data for audience targeting and measurement in advertising industry. | |
| adsviu.com | 2022 | Madrid, Spain | – | – | Provides an AI-based platform for advertising using image recognition technology. |
Detailed competitors of ID5
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Web traffic of ID5
The website of ID5 (id5.io) receives about 17.7K visits a month and ranks #1,414,845 among all websites worldwide, #3,126 in Online Marketing.
- Monthly visits17.7K
▼ 7.9% vs previous month
- Unique visitors7.7K
per month
- Global rank#1,414,845
among all websites
- Category rank#3,126
Business and Consumer Services · Online Marketing
- Bounce rate41%
- Pages per visit1.8
- Average visit13 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with ID5. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| admonsters.com | 100% | – | #1,070,857 | View details | |
| performancemarketingworld.com | 100% | – | #794,543 | View details | |
| tappx.com | 100% | – | #301,860 | View details | |
| hawk-tech.io | 60% | 10.9K | #2,133,033 | View details | |
| iabeurope.eu | 60% | 123.5K | #274,148 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for ID5
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
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- Traffic by brand
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as ID5 (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Id5
Complete news archive for ID5
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Frequently Asked Questions about ID5
ID5 was founded in 2017 and raised its 1st funding round 1 year after it was founded.
ID5 is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Mathieu Roche is the current CEO of ID5. They have also founded this company.
ID5 is a funded company, having raised a total of $27.24M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.24M, raised on Mar 2018.
Identity solutions are developed by ID5 for the digital advertising ecosystem. A scalable identity framework is offered to make advertising addressable and measurable across various channels. The Adaptive Identity technology is designed to evolve with industry shifts, signal loss, and regulatory changes. Services are extended to media owners, ad tech platforms, and media buyers to enhance addressability and performance. Privacy is prioritized with built-in data protection meeting global standards. Partnerships are strengthened through the largest identity infrastructure in the industry.
ID5's top competitors include Decide, Roqad and Anonymised.
ID5 offers Adaptive Identity and ID5 Graph.
ID5 has made 1 acquisition, including TrueData.
ID5 has 9 investors. Key investors include TransUnion, S4S Ventures, Progress Ventures, Seventure Partners, and 360 Capital Partners.
ID5 operates through Id5 Technology Limited.