About TrueData
TrueData is a Technology company based in Los Angeles (United States) founded in 2010 by Elliott Easterling, and was acquired by ID5 in November 2025. It operates as a mobile data platform. It operates in the Technology and Media & Entertainment sectors. TrueData has raised $4.55 million across 3 funding rounds from investors including ID5, PROOF and Aligned Partners Venture Services. Its chief executive is Elliott Easterling. TrueData offers products and services including Identity Graph, First Party Data Strategy, and Audience Marketing Data. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and Consumer. Its competitors include mParticle, Choozle, Dstillery, Alliance Data and Zefr and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
TrueData is a mobile data platform. It allows app publishers to generate mobile data and provides data for mobile targeting to the agencies, brands, and ad tech companies. It offers a store of mobile-linked identity that converts offline data into mobile audience segments and turns email addresses into anonymized Mobile Ad ID segments.
- Headquarters Los Angeles, United States
- Founders Elliott Easterling
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Phone•••• ••••
- Website truedata.co
- Social LinkedIn X Facebook
- Acquired by ID5 (Nov 2025)
Products & Services of TrueData
TrueData offers a comprehensive portfolio of products and services, including Identity Graph, First Party Data Strategy, and Audience Marketing Data.
Tool for resolving digital identities and integrating with tech stacks.
Service for onboarding and activating offline customer data.
Data for deterministic audience targeting and omnichannel reach.
Funding Insights of TrueData
TrueData has successfully raised a total of $4.55M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.55M
- Total Rounds 3
- First Round $50,000
(Oct 2014)
- Investors Count 2
All 3 funding rounds of TrueData with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | – | Series A | – | PROOF | – |
| May 2017 | $4.5M | Series A | – | Aligned Partners Venture Services | – |
| Oct 2014 | $50,000 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in TrueData
TrueData has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include ID5, PROOF and Aligned Partners Venture Services.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage technology companies are funded by this venture capital firm. | – | proof.vc | Reston, United States | |
Early-stage US tech investments are made by Aligned Partners. | – | alignedvc.com | Menlo Park, United States | |
Identity solutions are provided for digital advertising ecosystems. | 2017 | id5.io | London, United Kingdom |
Investor details for TrueData
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of TrueData
14 people are tracked at TrueData (3 in leadership, 6 in board & advisors, 5 in team).
| Name | Role | Group |
|---|---|---|
Elliott Easterling | Co-Founder & CEO | Leadership |
Scott Conine | CEO | Leadership |
Nader Salehi | VP, Engineering | Leadership |
Doug Knopper | Board Member | Board & advisors |
Jorey Ramer | Board Member | Board & advisors |
Ian Sobieski | Advisor | Board & advisors |
George Spencer | Advisor | Board & advisors |
Matthew Greitzer | Advisor | Board & advisors |
Dave Erickson | Advisor | Board & advisors |
Diego M. | Business Development Manager | Team |
Molly M. | SVP Commercial Operations | Team |
Nitin Mhaskar | QA Manager | Team |
Nimfa Cruz | Business Development | Team |
Antonio Rossetti | Truedata Business & On Con channel executive | Team |
Complete people profiles for TrueData
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TrueData
4 dated milestones of TrueData across 15 years, from founding to its latest funding, stage changes and deals.
- Founded TrueData is founded.
- Funding First funding round of $50K.
- Funding Latest funding round, Series A,.
- Exit Acquired by ID5.
Competitors of TrueData
TrueData has 10 listed competitors in our database, 8 of them funded. They include mParticle, Choozle, Dstillery, Alliance Data and Zefr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. | |
| dstillery.com | 2008 | New York, United States | $64.45M | – | Targeted DSP and DMP services are delivered using data science. | |
| alliancedata.com | 1996 | Plano, United States | – | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| permutive.com | 2013 | London, United Kingdom | $116.46M | 89 | Ad data management platform is provided to advertisers and publishers. | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| eyeota.com | 2010 | Sydney, Australia | $19.5M | 34 | Audience targeting data is aggregated from global publishers. | |
| disqo.com | 2014 | Los Angeles, United States | $98.5M | – | Market research and data analytics services are provided globally. |
Detailed competitors of TrueData
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of TrueData
The website of TrueData (truedata.co) receives about 5.2K visits a month.
- Monthly visits5.2K
▼ 21% vs previous month
Websites whose visitors overlap most with TrueData. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| iponweb.com | 28% | 18.5K | #1,201,387 | View details |
Top companies in Mobile Application Ecosystem
10 companies that operate in the same segment as TrueData (Mobile Application Ecosystem), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App store rankings and keywords are tracked for developers. | 2013 | San Francisco, California, United States | USD 46.12 M | – | 67 | |
Blockchain-based platform for multi-category mobile app distribution is provided. | 2011 | Lisbon, Portugal | USD 27.59 M | – | – | |
Provider of an app discovery platform | 1997 | Barcelona, Catalonia, Spain | USD 140.38 M | – | – | |
Mobile app analytics and development platform is provided for developers. | 2011 | Kashiwa, Chiba Prefecture, Japan | USD 7.33 M | USD 12.37 M | – | |
Delivers a comprehensive super-app for multi-category products and services. | 2019 | Mumbai, Maharashtra, India | – | – | – | |
Mobile app acquisitions are brokered through a dedicated marketplace. | 2011 | Boston, Massachusetts, United States | USD 26.4 M | – | 28 | |
Offers full-service mobile ad operations and revenue growth services | 2016 | Los Angeles, California, United States | USD 30 M | – | – | |
HubX is recognized as a technology hub for mobile app development. | 2022 | Izmir, Aegean Region, Turkey | USD 50 M | – | 396 | |
Provider of platform optimizing in-app purchase revenue for mobile applications | 2019 | New York, New York, United States | USD 500 K | – | – | |
Multi-category Android applications are distributed via an online platform. | 2016 | Seongnam-si, Gyeonggi-do, South Korea | USD 149.01 M | – | – |
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Related news about Truedata
Complete news archive for TrueData
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about TrueData
TrueData was founded in 2010 and raised its 1st funding round 4 years after it was founded.
TrueData is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Elliott Easterling is the current CEO of TrueData. They have also founded this company.
TrueData is a funded company, having raised a total of $4.55M across 3 funding rounds to date. The company's 1st funding round was a Seed of $50K, raised on Oct 2014.
TrueData is a mobile data platform. It allows app publishers to generate mobile data and provides data for mobile targeting to the agencies, brands, and ad tech companies. It offers a store of mobile-linked identity that converts offline data into mobile audience segments and turns email addresses into anonymized Mobile Ad ID segments.
TrueData offers Identity Graph, First Party Data Strategy, and Audience Marketing Data.
TrueData has 3 investors. Key investors include ID5, PROOF, and Aligned Partners Venture Services.
Yes. TrueData was acquired by ID5 in November 2025.